
Sponge Stories
Sam - Essentials by Samantha Helen
<p>This week on Sponge Stories, I’m chatting with Samantha Helen, face and body artist, educator and founder of Essentials by Samantha Helen.</p><p>Samantha shares her slightly unconventional route into the industry, from working on a MAC counter and painting herself with some very old Snazaroo, to teaching, building a team of artists and creating her own range of professional face painting products.</p><p>We get properly behind the scenes of Essentials, including how products are developed, what actually goes into making face paint safe and compliant, why different paint formulations behave differently and how Samantha de...

