Spikes Excitement Talks

“Spikes Excitement Talks” is an engaging podcast hosted by Gordon Euchler, co-founder of Spikes, featuring some of the most famous figures from the world of marketing and branding. Each episode welcomes guests who share their professional journeys and delve into what personally and professionally excites them. From notable studio heads to leading minds in top advertising agencies, listeners gain an intimate look at the passions driving these industry leaders.

Spikes Excitement Talks is a business podcast hosted by The Spikes, with 220 episodes on record and a Required Pod Score of 80.

The Spikes hosts Spikes Excitement Talks, a business show with 220 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Spikes Excitement Talks

  Spikes Excitement Talk #234 with Davide D'Alena

  Oct 1, 202621 min

  In this episode, Gordon speaks with Davide D’Alena , Head of Marketing, Retail Sun at EssilorLuxottica , about a career driven by curiosity, creativity and the desire to build what doesn’t yet exist. From Bain & Company and Kraft Heinz to Shopfully and EssilorLuxottica , Davide shares how each step of his journey took him further outside his comfort zone and closer to consumers. He talks about transforming retail stores from transactional spaces into destinations, the power of great mentors, and why marketing is ultimately about bringing ideas to life. He also looks ahead at AI, innovation and the enduring importance of human connection, arguing that as technology makes experiences simpler and more efficient, the human touch could become the premium experience. Tune in to hear Davide’s perspective on finding opportunity without a playbook, building brands and businesses, and why curiosity might be one of the most valuable qualities for marketers today.

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  Spikes Excitement Talks

  Spikes Excitement Talk #233 with Ivan Reyes

  Oct 1, 202625 min

  In this episode, Gordon sits down with Iván Reyes , VP Derma Emerging Markets at Beiersdorf , to explore a career shaped by curiosity, cultural diversity and continuous learning. From Mexico to Dubai and across Latin America, Africa, the Middle East and Asia Pacific, Ivan shares how different markets and consumer behaviours have shaped his approach to marketing. He talks about the unique intersection of dermatology and consumer marketing, the importance of strong teams and mentors, and why the future belongs to marketers who keep learning and adapting. Tune in to hear Ivan’s perspective on building global strategies that work locally, learning from different cultures, and navigating the rapidly changing world of marketing and AI.

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  Spikes Excitement Talks

  Spikes Excitement Talk #232 with Gael De Talhouet

  Sep 23, 202637 min

  In a world where AI can analyze data, generate ideas, and automate decisions, what does it mean to be a truly creative marketer? In this episode, Gordon talks to Gael de Talhouët, former VP Brand Building, Marketing, Technology, Data & AI, FMCG B2B Retail at Essity , about creativity, leadership, entrepreneurship and the changing role of marketing in the age of AI. Gael argues that marketers need to move beyond dashboards and business cases to rediscover intuition, empathy and inspiration — while using AI to bring the best ideas to scale. Tune in for a provocative conversation about why the future of marketing belongs to those who can combine human creativity with technological scale.

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  Spikes Excitement Talks

  Spikes Excitement Talk #231 with Christian Bauer

  Sep 21, 202625 min

  What really makes people choose one brand over another? In this episode, Gordon sits down with Christian Bauer, Marketing Director at Subway , who shares his perspective on consumer behaviour, brand building, leadership and creative marketing. From turning commodities into beloved brands to creating campaigns that push boundaries, Christian talks about the importance of finding the right tension, trusting your audience and knowing when to let go. He also shares why, despite AI and constant technological change, the fundamentals of marketing remain the same: understand people, find the insight and build from there. Tune in for a candid conversation about what drives consumer choice, how great marketing gets made, and why sometimes the best thing a marketer can do is let go.

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  Spikes Excitement Talks

  Spikes Excitement Talk #230 with Graham Addison

  Sep 21, 202627 min

  What happens when AI, pharma, marketing and human curiosity collide? In this episode, Gordon sits down with Graham Addison , Senior Director, Global Launch & Marketing Excellence at AstraZeneca , for a wide-ranging conversation about AI, innovation, career pivots, leadership, and what it means to stay excited about your work. Graham shares how an unexpected start in pharmaceutical sales eventually led him into marketing and global strategic roles, why the people around us can have an outsized influence on our careers, and how a passion for snowboarding taught him something about ambition, goals and getting your “mojo” back. The conversation quickly moves to the future — Graham explores how AI is changing the way pharmaceutical companies operate, from strategic planning and customer engagement to content, market research, forecasting and scenario planning. He also reflects on why experimentation matters, why organizations need to rethink established processes, and why the next few years could represent a genuine inflection point for the industry. Tune in to know more about the future of pharma and discover why Graham believes we’re entering a significant new chapter in how organizations work.

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