Episode #992
Lessons on Podcast Impressions, Barometer Brand Suitability on Amazon Ads, & More
Today in the business of podcasting: Sounds Profitable Partner Tom Webster and ADOPTER Media's Glenn Rubenstein host a free webinar on October 13 at 2:00 p.m. ET, using new Podcast Atlas analysis to profile podcasting's heaviest buyers, the Super Spenders. Audacy's Leah Reis-Dennis argues in a Sounds Profitable guest article that outdated podcast advertising advice needs a rewrite, citing 22% lower CPA on mid-sized shows, the value of host expertise, and the discovery role of video. Barometer's AI contextual brand suitability and targeting segments are now available in Amazon Ads DVA+ for podcast campaigns, with episode-level pre-bid targeting across major platforms and supply side partners. An AdExchanger column from Krystina Rubino and Lindsay Piper Shaw says podcasting is having its viewability moment, and that buyers should ask what kinds of impressions they are getting heading into 2027. Dhar Mann says the $100M creator-brand deal target he set as Advertising Week New York's first chief creator officer is already pledged by CMOs, though contracts are not expected this week. To find links to these, and every article covered in today's episode, click here . You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
