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Hosted by Bryan Barletta · 🇺🇸 US · EN · 1,000 episodes
Established thought leaders with verified media credentials.
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Bryan Barletta hosts Sounds Profitable, a technology show with 1,000 episodes published.
Today in the business of podcasting: The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertising category coveri
A nine-button Italian radio with a dead app can teach us some lessons about podcast discovery. Written by Tom Webster Edited and narrated by Gavin Gaddis" Find the full article here.
Today in the business of podcasting: Spotify says a bug, not a policy, made a podcast ad appear unskippable, telling Podnews the 15-second skip was hidden in the viral example and has since been fixed — and that skipping
Today in the business of podcasting: Register for Ask a Marketer: How Advertisers Read the Research Spotify has begun selling unskippable podcast ads that Premium listeners cannot jump past, even with the standard 15-sec
This week in the business of podcasting: Tom Webster walks through Podcast Movement's five-day takeover of Terminal 5 in New York City, from the inaugural Sounds Profitable Business Summit to a creator conference spannin
Today in the business of podcasting: Tom Webster details Sounds Profitable's five-day takeover of New York City's Terminal 5 in September, spanning the partner-only Business Summit, the IAB Podcast Upfront after party, a
Today in the business of podcasting: Acast acquires Backyard Ventures for $20 million, adding more than 200 premium creators across podcasts, YouTube, newsletters, and social to accelerate omnichannel monetization. Spoti
Register for Podcast Movement 2026 In this week's Sounds Profitable newsletter, Tom Webster breaks down the company's most ambitious week yet: five days taking over Terminal 5 in New York this September, running three di
Today in the business of podcasting: With the Premier League banning front-of-shirt gambling sponsorships from the 2026/27 season, Sport Social's Ryan Barker argues official team and fan podcasts are the natural landing
Today in the business of podcasting: Sounds Profitable's Ask a Marketer webinar on August 18 brings Right Side Up's Krystina Rubino and Quo's Tori Murray together with Tom Webster to break down The Podcast Atlas , a surv
This week in the business of podcasting: Spotify is testing "Skip Ahead," a one-tap ad-skipping tool for Premium subscribers, and the industry is pushing back over what it means for host-read sponsorships and advertiser
Today in the business of podcasting: Industry leaders including Crooked Media's Tommy Vietor, Right Side Up's Krystina Rubino, and ADOPTER Media's Glenn Rubenstein are responding to Spotify's "Skip Ahead" test, which let
Today in the business of podcasting: Acast has opened video publishing on Apple Podcasts to all creators on its platform, ending the beta waitlist after shows using video saw an estimated 25% lift in weekly Apple Podcast
Today in the business of podcasting: Spotify is testing "Skip Ahead," a one-tap ad-skipping feature for Premium subscribers that collapses a nine-tap skip into a single action, raising questions about ad delivery reporti
Today in the business of podcasting: Apple's fiscal Q3 2026 results show Services revenue, the segment housing Apple Podcasts, up 12% year over year to $30.7 billion, while SiriusXM Media CEO Jennifer Witz reported podca
This week in the business of podcasting: Tom Webster makes the case that a podcast newsletter is the one channel where creators gather unmediated audience feedback, separating the work of promotion from the work of under
Today in the business of podcasting: Tom Webster closes out The Podcast Atlas series by arguing the email newsletter is the only piece of real estate a podcast creator actually owns, giving shows a direct line to listene
Today in the business of podcasting: Signal Hill Insights' new Audio on the Move study finds podcasts account for 9% of ad-supported audio listening time in Canada, while YouTube and YouTube Music together hold 25% and r
In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media a creator can build, and the one channel no platform or host can take
Today in the business of podcasting: Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on the future of AI and audio measurement, with a growing consensus that p
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Sounds Profitable is hosted by Bryan Barletta. The show is categorised under technology (business) and has published 1,000 episodes.
Sounds Profitable has published 1,000 episodes.
Sounds Profitable regularly covers technology, business. It sits in the technology category, with a business focus.
Sounds Profitable is accessible for guests with genuine technology expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Sounds Profitable hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Sounds Profitable average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Sounds Profitable's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 2 days ago.