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Sound Advice- The Music Industry Podcast

Hosted by Olly Carter · music · EN · 79 episodes

About this Podcast:

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.You can listen to our episodes every other Tuesday.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

23%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Sound Advice- The Music Industry Podcast

What is Sound Advice- The Music Industry Podcast about?

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.

Who hosts Sound Advice- The Music Industry Podcast?

Sound Advice- The Music Industry Podcast is hosted by Olly Carter. The show has published 79 episodes to date.

What has Sound Advice- The Music Industry Podcast covered recently?

Recent episodes include "#077: How to Get Funding and Support for Your Music | Liam Hennessy (Help Musicians)" (28 October 2025, 29 minutes), "#076: The Power of Mentoring in Music | Mike Spearman (Drummer of Everything Everything) and Saffie Halke (Help Musicians)" (7 October 2025, 48 minutes), and "#075: Music Mental Health Expert's Guide to Touring | Grace Meadows (Music Minds Matter)" (9 September 2025, 43 minutes).

How often does Sound Advice- The Music Industry Podcast publish?

Sound Advice- The Music Industry Podcast publishes roughly every two weeks, with episodes averaging 35 minutes across 79 episodes.

How hard is it to get booked on Sound Advice- The Music Industry Podcast?

Booking probability for Sound Advice- The Music Industry Podcast is 23%, and the host is rated Selective on guests. Sound Advice- The Music Industry Podcast requires a Pod Score of 80 or higher. Sound Advice- The Music Industry Podcast's contact route on record: verified email.

Who should pitch Sound Advice- The Music Industry Podcast?

The strongest fits for Sound Advice- The Music Industry Podcast are Music & Recording. Sound Advice- The Music Industry Podcast has a music audience.

About the host

Olly Carter hosts Sound Advice- The Music Industry Podcast, a music show with 79 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Sound Advice- The Music Industry Podcast

    #077: How to Get Funding and Support for Your Music | Liam Hennessy (Help Musicians)

    Oct 28, 202529 min

    In the last of our series of episodes in collaboration with Help Musicians, I spoke to Liam Hennessy about how the charity is helping UK artists not just survive, but thrive. From career development and funding to...

  • Sound Advice- The Music Industry Podcast

    #076: The Power of Mentoring in Music | Mike Spearman (Drummer of Everything Everything) and Saffie Halke (Help Musicians)

    Oct 7, 202548 min

    What role can mentoring play in building a sustainable music career? In this episode, we’re joined by Saffie Halke from Help Musicians and Mike Spearman , drummer of Everything Everything and mentor on their Co-Pilot...

  • Sound Advice- The Music Industry Podcast

    #075: Music Mental Health Expert's Guide to Touring | Grace Meadows (Music Minds Matter)

    Sep 9, 202543 min

    Touring can be exciting, but behind the curtain it often brings sleep disruption, financial strain, poor diet, and long periods of isolation, all of which take a toll on mental health. In this episode, I’m joined by...

  • Sound Advice- The Music Industry Podcast

    #074: How Live Recordings Could Be Your Best New Marketing Tool | Ben Hutcheson (Setmixer)

    Aug 12, 202533 min

    In this episode, I’m joined by singer-songwriter and music industry professional Ben Hutcheson to explore the power of live recordings for artists. Alongside his own career as a performer, Ben works with Setmixer , a...

  • Sound Advice- The Music Industry Podcast

    #073: Will Your Next Gig Be In Virtual Reality | Phil Charnock (Draw & Code)

    Jul 29, 202545 min

    What if a music video didn’t live on a screen, but unfolded around you in real time? In this episode, I speak to Phil Charnock from Draw & Code , a Liverpool-based immersive tech studio, about their groundbreaking AR...

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  • Sound Advice- The Music Industry Podcast

    #072: The Inner Game of Music | Basil Reynolds (Music Industry Coach)

    Jul 15, 202541 min

    In this episode, I sit down with music industry coach and UK hip-hop pioneer Basil Reynolds to explore the emotional and mental demands of building a creative career. From his early days on Top of the Pops to helping...

  • Sound Advice- The Music Industry Podcast

    #071: Miles Temp on playing Big Weekend and building momentum

    Jul 1, 202535 min

    We're back after a brief hiatus to chat with local singer-songwriter Miles Temp , an artist who is picking up real momentum with performances at Sound City and Radio 1 Big Weekend, and praise from the likes of John...

  • Sound Advice- The Music Industry Podcast

    Sound Advice is Changing.

    May 27, 202514 min

    A short announcement on the future of the podcast.

  • Sound Advice- The Music Industry Podcast

    #070: The Great Escape 2025 Recap

    May 22, 202553 min

    This epiosde is probably the closest I'll ever come to vlogging... Last week I was lucky enough to be invited down to The Great Escape in Brighton to make the most of the UK's biggest conference and festival combo. In...

  • Sound Advice- The Music Industry Podcast

    #069: Sound City 2025 Recap

    May 13, 202521 min

    In the first of two music industry conference special, this week I'm recapping what went down at Liverpool's very own Sound City + conference. I debrief some of the best panels of the day, discuss some of the big...

  • Sound Advice- The Music Industry Podcast

    #068: Gender-Based Violence in The Music Industry | Dr Rosemary Lucy Hill

    May 7, 202542 min

    In this episode, I’m joined by author and academic Dr Rosemary Lucy Hill to discuss her new co-authored work 'Unsilenced', a powerful new book exploring gender-based violence in the popular and live music industries. We...

  • Sound Advice- The Music Industry Podcast

    #067: Liverpool's New Record Label | Tom Williamson (Founder of Ripe Records)

    Apr 29, 202526 min

    In this episode, I sit down with Tom Williamson, founder of Ripe Records – a new independent label born out of a love for Liverpool’s vibrant music scene. We talk about the realities of launching a label from scratch...

  • Sound Advice- The Music Industry Podcast

    #066: How to Film Content People Actually Watch | Sketch Benjamin (Part 2)

    Apr 22, 202530 min

    This week Sketch Benjamin is back on the show to give you an expert guide on creating video content for TikTok and Instagram that looks great, feels good to create and gets people listening to and talking about your...

  • Sound Advice- The Music Industry Podcast

    #065: The Challenges of Freelancing and The State of TikTok | Sketch Benjamin (Part 1)

    Apr 15, 202530 min

    In this week's episode (part 1 of 2) I spoke to local videographer Sketch Benjamin about the challenges of building a freelance career, adapting work to the algorithm and why copyright law is so confusing. A really...

  • Sound Advice- The Music Industry Podcast

    #064: 5 Essential PR Tips to Get Your Music Featured | Rachel White (Brick PR)

    Apr 8, 202540 min

    Want to get your music featured in the press without hiring a PR team? In this episode, I’m joined by Rachel White – founder of Brick PR and House of DIY – to share 5 essential tips for doing your own PR. From finding...

  • Sound Advice- The Music Industry Podcast

    #063: Astles on building a team and his debut album

    Apr 1, 202539 min

    This week I sat down with one of the lovliest people in Liverpool's music community, Dan Astles, who releases muswic under his last name. We spoke about finding your path as an artist, working with managers and booking...

  • Sound Advice- The Music Industry Podcast

    #062: Rethinking Black Music Narratives | Mia Thornton (Instrumental Podcast)

    Mar 25, 202535 min

    This week I'm joined by Mia Thornton, the creator of the fantastic new BBC Sounds podcast Instrumental: Black British Trailblazers , which explores the Black artists who have shaped British music in genres often seen as...

  • Sound Advice- The Music Industry Podcast

    #061: Music's Hidden Mental Health Crisis | Grace Meadows (Music Minds Matter)

    Mar 18, 202525 min

    The music industry is facing a mental health crisis. Research has shown that people working in music are more prone to mental health problems than the general population, with musicians being up to three times more...

  • Sound Advice- The Music Industry Podcast

    #060: DEEP DIVE- The Superfan Revolution

    Feb 26, 202531 min

    After a brief hiatus of life getting in the way, we're back with a brand new episode. This week I wanted to discuss what has become a real buzzword in the music industry recently: superfans. I broke down why they've...

  • Sound Advice- The Music Industry Podcast

    #059: The Secret to Unforgettable Live Shows | Tom Hardie (Bus Stop Promotions)

    Feb 4, 202540 min

    Putting on gigs isn’t just about booking bands—it’s about creating moments that stick with people. In this episode, I sat down with Tom Hardie of Bus Stop Promotions to uncover what makes a local show feel special, the...

Guest Appearances

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