Hosted by Michele Hansen & Colleen Schnettler · 🇺🇸 US · EN · 138 episodes
Established thought leaders with verified media credentials.
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.
Michele Hansen & Colleen Schnettler hosts Software Social, a business show with 138 episodes published.
Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to s
We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude still needs to be managed like a very smart intern. We swap stories a
Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in hal
After two years off-air, Michele and Colleen finally sit down together in front of the mics. Links: SaaS Marketing Gym TinySeed Tales with Colleen are being released every Thursday on Startups for the Rest of Us!
Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded Income
Michele chats with Jesse J. Anderson, aka ADHD Jesse, about finding out one has ADHD as an adult, entrepreneurship as people with ADHD, parenting an ADHD child, and more. Get Jesse's book "Extra Focus: The Quick-Start Gu
Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show. Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate
Michele talked to Christian Genco on December 1 about what he needed to do to launch his new SaaS, TheVideoClipper, with a deadline of having it done before this episode was released. So... did he do it? Follow Christian
Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used Doma
Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software Socialites
Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year
Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100
Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a suppor
Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests a
Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place l
Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raae Benedicte's website: https://queen.raae.codes/ StreamYard: htt
Should indie founders take sick leave? Michele and Colleen discuss. A couple friends of this pod have launched their own shows for entrepreneurs lately! Check them out: Ship SaaS Faster (Simon Bennett + Volkan Kaya): htt
Michele continues her chat with Summit founder Matt Wensing about ways indie SaaS founders can think about moats and competitive advantages. This episode: cost advantages, size advantages (big and small), and false moats
Michele chats with Summit founder Matt Wensing about intangible assets, switching costs, and network effects, and how they apply to indie software companies. Huge thanks to all of our listeners who’ve become Software Soc
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Software Social is hosted by Michele Hansen & Colleen Schnettler. The show is categorised under business (entrepreneurship) and has published 138 episodes.
Software Social has published 138 episodes.
Software Social regularly covers business, entrepreneurship, technology. It sits in the business category, with a entrepreneurship focus.
Software Social is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Software Social hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Software Social average 41 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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