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Software Social

Hosted by Michele Hansen & Colleen Schnettler · business · EN

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About this Podcast:

Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

35%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Software Social

What is Software Social about?

Two indie SaaS founders, one just getting off the ground, and one with an established profitable business, invite you to join their weekly chats.

Who hosts Software Social?

Software Social is hosted by Michele Hansen & Colleen Schnettler. The show has published 139 episodes to date.

What has Software Social covered recently?

Recent episodes include "Cooking with Claude" (18 July 2026, 60 minutes), "Bubble Rut" (20 May 2026, 57 minutes), and "Bubble Rut" (20 May 2026, 59 minutes).

How often does Software Social publish?

Software Social publishes roughly monthly, with episodes averaging 42 minutes across 139 episodes.

How hard is it to get booked on Software Social?

Booking probability for Software Social is 35%, and the host is rated Selective on guests. Software Social requires a Pod Score of 80 or higher. Software Social's contact route on record: verified email.

Who should pitch Software Social?

The strongest fits for Software Social are Software. Software Social has a business audience.

About the host

Michele Hansen & Colleen Schnettler hosts Software Social, a business podcast with 139 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Software Social

    Cooking with Claude

    Jul 18, 20261 hour

    Michelle and Colleen reunite for a wide-ranging season closer: Claude/Fable maxing anxiety, Colleen's very opinionated meal planning app, using Claude in the actual kitchen, Geocodio updates (Laracon US, ice cream...

  • Apr 17, 202636 min

    Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to...

  • Apr 17, 202638 min

    Colleen shipped the Geocodio CLI (with a Claude Code agent skill!) and Michele had a nightmare about Figma. That's kind of the vibe this week. We also talk about what it's like building AI tools, when Claude decides to...

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  • Mar 26, 20261h 1m

    We get into the messy reality of putting guardrails around AI tooling across a team: shared skills repos, documenting design decisions, and why Claude still needs to be managed like a very smart intern. We swap stories...

  • Mar 5, 20261h 2m

    Michele and Colleen are back on the mics! We talked about our recent lives, burnout recovery, AI tooling, and the evolving landscape of content creation and marketing automation. Oh, and Colleen lets the power guy in...

  • Dec 5, 202353 min

    Michele chats with Kevin Griffin about how she sees side projects not only as a way to earn extra money but as insurance policies against losing your job or other unexpected life events. Subscribe to Multithreaded...

  • Jan 3, 202337 min

    Colleen and Michele talk about their hopes and plans for 2023, and make an announcement about this show. Huge thanks to all of our listeners who became Software Socialites and supported our show! We genuinely appreciate...

  • Episode #131

    Reflecting on 2022

    Dec 20, 202236 min

    Michele and Colleen reflect on the year. Huge thanks to all of our listeners who’ve become Software Socialites and support our show Chris from Chipper CI The Daringly Handsome Kevin Griffin And Mike from Gently Used...

  • Dec 13, 202230 min

    Michele shares her takeaways from the book The Culture Map and what it might mean for getting product feedback and building products across countries. Huge thanks to all of our listeners who’ve become Software...

  • Episode #129

    TinySeed, TinyConf

    Dec 6, 202227 min

    Colleen recaps her learnings from her first TinySeed meetup/MicroConf: Local Austin. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for $100 a year...

  • Nov 29, 202229 min

    Colleen is ready to go all-in on Refine... and that means moving on from Simple File Upload. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a supporter for...

  • Nov 22, 202229 min

    Colleen and her business partner Aaron give an update on Hammerstone (Refine) in this crossover episode. Huge thanks to all of our listeners who’ve become Software Socialites and support our show! You can become a...

  • Nov 15, 202235 min

    Talking to other entrepreneurs made Michele realize that she hasn't talked about interplay of qualitative *and* qualitative data enough. Michele and Colleen talk about what that means in the context of feature requests...

  • Episode #125

    TinySeed!

    Nov 8, 202232 min

    Colleen's company was accepted to TinySeed, which means she now gets to work on Refine full time. That means she can finally make some hard decisions and push. (Note: Colleen and Michele were actually in the same place...

  • Nov 1, 202240 min

    Michele chats with indie developer Benedicte Raae about getting into public speaking through streaming. Follow Benedicte on Twitter! https://twitter.com/raae Benedicte's website: https://queen.raae.codes/ StreamYard...

Recent guests

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