Episode #34
Access was the product (on the Whole Earth Catalog)
Aug 27, 202620 min
What were a million and a half people really buying from a catalog that sold them almost nothing but a way to point past itself?
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Each episode, Hoyd Breton — a designer at Soft Ratios Studio — rounds up the research on something he wants to understand, and two synthetic voices read it back and work it through, the way one mind argues with itself, ending on a question. No host, nothing performed — just the thinking, a subject at a time. A public record of one person teaching himself to look more carefully.
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Signup to Generate a PitchSoft Ratios Radio is a arts podcast hosted by Hoyd Breton, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Hoyd Breton hosts Soft Ratios Radio, a arts show with 30 episodes published.
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Episode #34
What were a million and a half people really buying from a catalog that sold them almost nothing but a way to point past itself?
Episode #33
Why do architects treasure a book with no plans, no rules, nothing to build from? On the house you carry inside, not the one you drew.
Episode #32
Why does an empty white room look like the easiest thing in the world, when it may be the most expensive and hard-won thing in the house?
Episode #31
How can one crease make a newspaper stand, and when does using less reveal what paper can do instead of hiding the real cost?
Episode #30
If the same trick that hides a warship also makes a picture refuse to resolve, which half of the man who taught both is really him?
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