Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing

Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm.Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel.The organisations seeing the greatest success on LinkedIn have one thing in common.Their Company Page doesn't work alone.They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities.Michelle calls this The Power of Two.Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to:• Build a LinkedIn Company Page that your buyers want to follow.• Activate employees to amplify your brand an

Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing is a business podcast hosted by Michelle, with 160 episodes on record and a Required Pod Score of 80.

Michelle hosts Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing, a business show with 160 episodes published.

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  Episode #238

  LinkedIn Company Pages: Why Jay Schwedelson Is All In

  Sep 29, 202634 min

  Is your LinkedIn Company Page building trust or making potential buyers question your business? Jay Schwedelson joins LinkedIn Company Pages expert Michelle J Raymond to share why he’s tripled down on LinkedIn and how his Company Pages and personal profile generate inbound enquiries. Discover why B2B brands need to stop posting boring content, show the people behind the business and help employees build their LinkedIn presence. Plus, an honest conversation about marketing confidence, AI and Jay’s advice on email marketing. Key moments in this episode - 00:00 LinkedIn Marketing for B2B Growth 00:20 Meet Jay Schwedelson 01:53 Why Your LinkedIn Company Page Matters for Buyer Trust 03:44 How LinkedIn Helped Save Jay’s Business 07:56 Stop Posting Boring LinkedIn Content 11:17 Behind-the-Scenes Content for LinkedIn Company Pages 15:30 LinkedIn Company Pages and Employee Advocacy 20:49 AI, Imposter Syndrome and Marketing Confidence 28:05 Email Marketing and AI Inbox Summaries 30:58 Stop Overthinking Your LinkedIn Posts CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter CONNECT WITH JAY SCHWEDELSON Jay Schwedelson on LinkedIn Buy your copy of " Stupider People Have Done It " on Amazon Do This Not That Podcast #LinkedIn #LinkedInCompanyPages

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  Episode #237

  Should Your Brand Have One LinkedIn Company Page or Multiple Pages in 2027?

  Sep 22, 202616 min

  Should your business have one LinkedIn Company Page or multiple Pages in 2027? More Pages can mean more complexity, diluted audiences and significantly more work for B2B marketing teams. Michelle J Raymond explains when one LinkedIn Company Page is enough, when multiple Pages make strategic sense, and how to choose the right structure for your 2027 LinkedIn strategy. Key moments in this episode - 00:00 The LinkedIn Company Page Circus 01:19 Why brands create multiple LinkedIn Company Pages 02:15 The hidden cost of multiple Company Pages 04:45 How multiple Pages dilute your LinkedIn presence 06:08 When one LinkedIn Company Page is enough 09:20 When multiple LinkedIn Company Pages make sense 11:55 Choosing the right LinkedIn Company Page structure 12:32 The LinkedIn Company Page test for 2027 CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter

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  Episode #236

  LinkedIn Company Page Strategy 2027: What Needs to Change?

  Sep 9, 202615 min

  Is your LinkedIn Company Page strategy ready for 2027? LinkedIn has changed, buyer behaviour is shifting, and simply repeating what worked in 2026 won't be enough. Key moments in this episode - 00:00 – LinkedIn Company Page Strategy for 2027 01:20 – What Is Your LinkedIn Company Page Actually Doing? 03:00 – AI Discovery and LinkedIn Company Pages in 2027 04:50 – Company Page + People: The Power of Two 06:00 – Why Rinse-and-Repeat LinkedIn Strategy Won’t Work 08:40 – LinkedIn Analytics and Metrics That Matter in 2027 12:00 – When to Audit Your LinkedIn Company Page Strategy Learn more: https://b2bgrowthco.com/linkedin-company-page-audit-strategy/ CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter #LinkedInCompanyPage

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  Episode #235

  Why Automating Employee Advocacy Is Hurting Your LinkedIn Results

  Aug 26, 202631 min

  Corporate social media is much more than publishing posts, and employee advocacy is much more than giving employees content to share. The systems, governance, enablement and strategy behind the activity are what make it work. Michelle J Raymond is joined by Chris Downey , Head of Social Media & Editorial at Elastic, to unpack what effective corporate social media and LinkedIn employee advocacy look like inside large B2B organisations. From why the tool is only 5% of an advocacy programme to the roles of Company Pages, employees, and opt-in participation, Chris shares what he’s learned while building these programmes from the ground up. Key moments in this episode - 00:00 Corporate social media strategy: Pages + people 02:00 What businesses misunderstand about social media teams 05:00 Can one bad LinkedIn post damage your brand? 07:00 Building a corporate social media programme from scratch 09:00 Why social media governance matters 12:00 Why employee advocacy tools aren’t the strategy 17:00 Why employee advocacy should be opt-in 21:00 LinkedIn Company Page vs employee content 25:00 Measuring the real value of employee advocacy 27:00 How to keep employee advocacy momentum going CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter Connect with Chris Downey on LinkedIn

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  Episode #233

  The 3 Conversations Your LinkedIn Strategy Is Missing

  Aug 15, 202614 min

  Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in the room. In this episode, LinkedIn Company Page expert Michelle J Raymond breaks down the three conversations that separate a LinkedIn strategy built on assumptions from one built on real buyer intelligence — plus the specific questions to ask in each. What you'll learn: Why a LinkedIn strategy built by marketing alone is only half a strategy The questions to ask your sales team about buyer objections and language What customer interviews reveal that internal research never will How regional and global teams stop competing and start compounding How to turn what you hear into Company Page content pillars Timestamps 00:00 — Why marketing alone can't build a LinkedIn strategy 02:15 — What to ask your sales team about buyers 06:20 — Customer research questions that sharpen your content 11:50 — Aligning regional and global LinkedIn teams 14:20 — Turning insights into LinkedIn content pillars 18:15 — The Power of Two behind better strategy Better LinkedIn strategy starts with better conversations. Talk to sales, talk to customers, talk across the business — then build the strategy. CONNECT WITH MICHELLE J RAYMOND Michelle J Raymond on LinkedIn Book a free intro call B2B Growth Co newsletter

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