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Hosted by Michelle · 🇺🇸 US · EN · 160 episodes
Established thought leaders with verified media credentials.
Social Media for B2B Growth is the podcast for B2B marketing leaders, social media managers and business leaders who want to get more from LinkedIn without relying on hacks, shortcuts or chasing the algorithm.Hosted by Michelle J Raymond, globally recognised LinkedIn Company Page strategist, author and founder of B2B Growth Co, this podcast helps B2B organisations turn LinkedIn into a genuine business growth channel.The organisations seeing the greatest success on LinkedIn have one thing in common.Their Company Page doesn't work alone.They combine strategic Company Page marketing with employees, executives and subject matter experts to build trust, increase visibility and create more meaningful business opportunities.Michelle calls this The Power of Two.Through practical solo episodes and conversations with leading B2B marketers and industry experts, you'll learn how to:• Build a LinkedIn Company Page that your buyers want to follow.• Activate employees to amplify your brand an
Michelle hosts Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers, a business show with 160 episodes published.
Most B2B LinkedIn strategies are built entirely inside the marketing team. Goals, content plan, execution, reporting — all one department. It works, until you realise the people who actually talk to buyers were never in
Most LinkedIn Company Pages feel like an empty office lobby — beautifully vacuumed, nobody there. Manychat decided to break theirs. In public. On purpose. Ashley Sava , Content Marketing Manager and self-described conten
Employee advocacy looks simple from the outside. Building it inside a global organisation is another story. Jen Roth, Senior Manager of Global Social Media at JLL, joins Michelle J Raymond to share the reality of launchi
Most LinkedIn Company Pages are built to describe the business. The best ones help buyers decide whether they want to do business with you. In this episode of Social Media for B2B Growth , Michelle J Raymond explains why
Is your LinkedIn Company Page helping your business grow, or are you just posting and hoping for the best? Many B2B marketers are losing confidence in their LinkedIn Company Page. Organic reach is down, engagement is unp
LinkedIn newsletters are having another gold rush, driven by the hype around AI citations. But starting one without a clear strategy can damage your B2B brand more than it helps. In this episode, Michelle J Raymond share
LinkedIn has rolled out a bunch of new features in 2026, but which ones are actually worth paying attention to? In this episode, LinkedIn B2B expert Michelle J Raymond ranks 10 new LinkedIn features from “who cares?” to
How do global B2B brands balance LinkedIn Company Pages, paid social, organic content and employee advocacy? In this episode of Social Media for B2B Growth, Michelle J Raymond speaks with Molly Hopkins, Associate Directo
Employee advocacy is more than asking your team to share company posts on LinkedIn. For B2B organisations, the real opportunity is using employee advocacy, LinkedIn Company Pages and social media strategy to build trust
Why is your B2B marketing reaching buyers but still not building enough trust to move them forward? In this episode, Michelle J Raymond speaks with Vita Molis from The B2B Institute about the credibility gap facing B2B b
LinkedIn Company Pages are supposedly dead. So how did AtkinsRéalis grow more than 500,000 followers in under two years? Michelle J Raymond sits down with Holly Kerr (Global Social Media Lead - AtkinsRéalis) to unpack wh
What actually matters in B2B marketing right now? After attending Social Media Marketing World and AI Business World 2026, Michelle J Raymond shares the biggest lessons B2B marketers need to hear about AI, LinkedIn, stra
Another article is doing the rounds saying LinkedIn's algorithm killed Company Pages. It didn’t. Marketers did. In this episode, Michelle J Raymond breaks down why LinkedIn Company Pages are not dead, why most B2B market
Most B2B marketers focus on what to post on LinkedIn. But in 2026, your LinkedIn profile matters more than your posts. With changes to the LinkedIn feed, AI visibility, and how expertise is interpreted, your profile is n
Most B2B marketing content doesn’t fail because it’s bad. It fails because no one ever sees or uses it. In this episode, Michelle J Raymond is joined by Lee Densmer to break down the real problem behind content waste in
Most LinkedIn Company Pages don’t fail because of the algorithm. They fail because they drift away from strategy. In this episode, Michelle J Raymond breaks down the three most common types of LinkedIn Company Pages she
On LinkedIn, it’s not about who you know anymore — it’s about what you’re known for. LinkedIn’s home feed has changed how content is distributed, and if you get this right, it’s a huge opportunity for your brand. Key mom
Is employee advocacy just an engagement pod with a company logo? In this episode, Michelle J Raymond breaks down a growing debate on LinkedIn: when teams coordinate engagement through tools like Slack, is that smart mark
LinkedIn is now the most cited domain in AI tools like ChatGPT, Perplexity, and Google AI Mode — but does that mean your LinkedIn content is getting cited? Not necessarily. In this episode, Michelle J Raymond cuts throug
Most corporate LinkedIn strategies underperform because social teams are brought in too late. In this episode, Michelle J Raymond speaks with Melissa Dawson from WD about what high-performing corporate social on LinkedIn
Michelle J Raymond
founder · B2B Growth Co.
7 appearances on this show
Moni Oloyede
Fidelis Cybersecurity
1 appearance on this show
Molly Hopkins
CBRE
1 appearance on this show
Colin Day
Oktopost
1 appearance on this show
Vita Molis
The B2B Institute
1 appearance on this show
Holly Kerr
AtkinsRéalis
1 appearance on this show
Melissa Dawson
WD
1 appearance on this show
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Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers is hosted by Michelle. The show is categorised under business (marketing) and has published 160 episodes.
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers has published 160 episodes.
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers regularly covers business, marketing, entrepreneurship. It sits in the business category, with a marketing focus.
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers average 23 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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