Social Media Archives -

Social Media Archives - is a business podcast hosted by Hank Hoffmeier, with 10 episodes on record and a Required Pod Score of 80.

Hank Hoffmeier hosts Social Media Archives -, a business show with 10 episodes published.

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  Social Media Archives -

  Why Your Personal Brand Is Your Greatest Asset in 2026

  Sep 3, 2026—

  For 16 years, I gave my time, energy, and passion to the corporate tech world. I helped thousands of businesses fix broken automations, understand email deliverability, and optimize their digital marketing strategies. During that entire stretch, something else was quietly happening on nights, weekends, and early mornings. I was building my own brand. I launched […] The post Why Your Personal Brand Is Your Greatest Asset in 2026 appeared first on .

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  Social Media Archives -

  Why Trust, Judgment, and Real Relationships are Winning in 2026

  Aug 30, 2026—

  The other day I stopped at my local Panera to pick up my sip club drink and get some work done. I passed by a strip mall that had a travel agency in it. While the business signage was still there, there was a for lease sign in the window. When is the last time […] The post Why Trust, Judgment, and Real Relationships are Winning in 2026 appeared first on .

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  Social Media Archives -

  How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show

  Jul 31, 2026—

  Most business owners fail at marketing for one simple reason: they build their entire business on rented land. I sat down with Bob Cargill on episode 212 of the Bob Cargill Marketing Show (episode will be published soon)to break down how real brands build long-term enterprise value. We covered everything from email list growth to […] The post How to Build an Unshakeable Marketing Engine: Lessons From Behind the Mic of the Bob Cargill Marketing Show appeared first on .

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  Episode #294

  A Platoon of Email Experts

  Sep 18, 202534 minS0

  <h3 ></h3> <p>This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience. </p> <p>Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace. </p> <p>We also discuss the future o...

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  Episode #293

  AL-GPT

  Aug 19, 202528 minS0

  <h3 ></h3> <p>In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving. </p> <p>With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.</p> <h4 >Is SEO Still Relevant?</h4> <p>Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local busi...

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