Hosted by Unknown Host · 🇺🇸 US · EN · 45 episodes
Established thought leaders with verified media credentials.
Chats with the small businesses killing it on social and tips to help you do the same. Social Goals is the go-to podcast for small business owners who want a clear, practical social media strategy— without burnout or hustle culture. Hosted by social media strategist Kat Tepylo Murphy, each episode breaks down what actually works on social for makers, mainstreeters, and hometown service providers. You’ll hear honest conversations with small business owners navigating real-life marketing, alongside strategic guidance you can apply immediately. Practical, repeatable social media strategy built on real experience and shared learning. Whether you’re trying to grow sustainably, stay consistent without overwhelm, or finally feel confident about what to post, Social Goals helps you build a social media plan that fits your business and your life.
Unknown Host hosts Social Goals: Social media strategy for small businesses, a business show with 45 episodes published.
Three content ideas, three different goals. And all of them are ones you can actually create this week. In this "What to Post This Week" episode, Kat breaks down three content formats that will help you show off your per
You've seen the headlines: "I grew 3,000 followers this month from trial reels!" but is that actually a strategy small businesses can replicate? In this episode, Kat breaks down the truth about trial reels, why the creat
Ever wonder what a realistic content creation week actually looks like for a small business owner? In this episode, Kat breaks down her entire weekly content flow — from the ongoing research and ideation phase to batchin
Forget content "balance". What your business actually needs is a content flow . In this Social SOS episode, Kat answers a question from a brand photographer inside the Social with Kat Club who wants to know how to balanc
I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on social media. Kalin h
This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social media? Spoiler: it's
I'm just going to tell you what to post. In this episode (the first of a monthly series!), Kat breaks down three ready-to-create posts you can add to your content calendar for the week ahead: low-effort and high-impact i
"B-roll" gets thrown around a lot in the social media world, but what does it actually mean — and how do you use it well? In this episode, Kat breaks down exactly what B-roll is, how to film it effectively with just your
This week's episode is a special one! It's the first listener question episode! Kat answers a question submitted by an Ontario flower farmer asking what to post on social media during the off-season. Whether you're in ag
It's February 2026, and if you're feeling like social media is louder, harder, and more soul-crushing than ever — you're not wrong. But here's the thing: this year isn't about doing more content or chasing every trend. I
We’re halfway through January, and no — I didn’t do a “new year, new me” vibe this time around. But I did finally sit down to look back at my content from 2025, and in this episode, I’m sharing what worked, what flopped,
In this refreshingly honest episode of Social Goals , host Kat Tepylo Murphy sits down with Ashley Wyatt—creative director, mom of two under three, and founder of Monarch Design Co. Ashley shares her winding journey from
As small business owners, we often dismiss our daily routines as “boring” but that’s exactly what makes them valuable on social media. In this episode, Kat explains why your everyday behind-the-scenes is a superpower , n
In this episode, Kat tackles one of the most misunderstood and ever-changing parts of social media: hashtags . With Instagram now testing new limits of just 3 to 5 hashtags per post , this episode unpacks what’s really h
If marketing feels like a chore, your audience can tell—and your results will suffer. In this energizing solo episode, Kat breaks down the mindset shift that every small business owner needs: fun is not just a bonus, it’
Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black F
After a brief podcast pause (because life happens!), Kat returns with the most adorable guests yet— her kids! This candid, cozy, and laughter-filled episode is a nod to all the multitasking, magic-making parents running
Lisa Couture, founder of Couture Candy, joins Kat for a heartfelt conversation about running a small business rooted in kindness and community. From launching during the pandemic to navigating multiple storefronts and ge
Branding is so much more than picking pretty colours—it’s about alignment, storytelling, and owning your space as a leader. In this episode, Kat sits down with Stacy Aguilar, brand and web designer, strategist, and creat
In this episode of Social Goals , I sit down with Canadian maker Bonnie Smith — the creative force behind Concrete Barn Co. and CBCo.Designs . From managing three Instagram accounts to batching a week of content in just
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Social Goals: Social media strategy for small businesses is hosted by Unknown Host. The show is categorised under Business and has published 45 episodes.
Social Goals: Social media strategy for small businesses has published 45 episodes.
Social Goals: Social media strategy for small businesses regularly covers Business. It sits in the Business category.
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Episodes of Social Goals: Social media strategy for small businesses average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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