Episode #57
The $10,000 Marketing Question
In this episode of Dose of Social , we are tackling the $10,000 question: if you were starting a brand and had exactly $10,000 to spend on marketing, where should that money go? We’re looking at the challenge from two different perspectives— Lindsay's broader marketing strategy lens and Kayla’s social-first approach. From creating content that actually works to building an email list you own, we break down what we’d prioritize first, what we’d hold off on, and how paid advertising fits into the picture. We also get into why you don’t need a massive production budget to create strong social content, what realistic ad expectations look like, and why your organic presence still matters when you start putting money behind paid campaigns. Plus, we wrap things up with a rapid-fire round comparing everything from Meta ads vs. creators to Instagram vs. TikTok. Here’s what we’re diving into: How we’d divide a $10,000 marketing budget between content, email, and advertising Why iPhone content can outperform highly produced creative on social How email automations can become a valuable long-term owned marketing channel What brands should understand about ad budgets, awareness, consideration, and conversion Why we’d prioritize better creative now and leave strategies like SEO and PR for a later phase Connect with us: Follow Dose of Social on Instagram Subscribe on Spotify Listen on Apple Podcasts Check out our website Want to be a guest or ask us a question? Reach out—we’d love to hear from you!
