Hosted by Bernadette Schwerdt · 🇺🇸 US · EN-AU · 100 episodes
Established thought leaders with verified media credentials.
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.
Bernadette Schwerdt hosts So you want to be a copywriter with Bernadette Schwerdt, a business show with 100 episodes published.
One of the biggest challenges facing copywriters is how to increase their income without increasing their workload. There are only so many hours in the day, and if your income is tied to client projects and an hourly rat
Would you like to be paid to tell other people's stories? Would you like to learn the systems and processes behind ghostwriting someone else's book? Would you like to help business owners, founders and though
If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about e
If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail. James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very inte
What if success isn’t about scaling up… but about scaling back? In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We dis
If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of
Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate. In this episode, Janine talks candidly about what underpins long-term entrepreneuria
Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful . In this conversation, we dive into the real-world side of AI: the failure
In this episode, Lucy Durack, star of Wicked and Legally Blonde , and Elise McCann, star of Mamma Mia and Matilda , talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring s
Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness. She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew o
If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art. The founder is Vince Lebon, one of the most innovative entrepreneurs working i
Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public. And now she’s written a book about h
Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this is
It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James. Glen started out life as a financial planner, and when he realised what impact he was maki
Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels and
Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your busi
What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet? That’s the wild reality for Lachlan and Austin Macfarlane – aka the Macfarl
We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post. Well, it turns out there’s a method to tha
If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers o
In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy
James Stewart
National Leader for Consumer and Retail · Bill Chaser
1 appearance on this show
Sara Howard
Nurse Practitioner and Nurse Health Coach · Writers Australia
1 appearance on this show
Nat Kringoudis
Doctor of Chinese Medicine, acupuncturist, author, speaker, hormone revolutionist
1 appearance on this show
Kate Halfpenny
columnist for The Age and Sydney Morning Herald, founder of Bad Mother Media, and author of Boogie Wonderland · Australia’s leading columnist
2 appearances on this show
Glen James
1 appearance on this show
Josh Piterman
Star of Phantom of the Opera
1 appearance on this show
Andrew Nicholls
Director of Pastoral Care · Oak Hill College
1 appearance on this show
Steven Lewis
former CEO · Saskatchewan’s Health Services Utilization and Research Commission
1 appearance on this show
Leanne Shelton
AI trainer, coach, founder · Human Edge AI Training
1 appearance on this show
Andrew Griffiths
The Entrepreneurial Futurist · Andrew Griffiths Enterprise
1 appearance on this show
Radek Sali
former CEO · Swisse Wellness
1 appearance on this show
Jim Stewart
Project Management Consultant · Chattanooga Audubon Society
1 appearance on this show
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So you want to be a copywriter with Bernadette Schwerdt is hosted by Bernadette Schwerdt. The show is categorised under business (marketing) and has published 100 episodes.
So you want to be a copywriter with Bernadette Schwerdt has published 100 episodes.
So you want to be a copywriter with Bernadette Schwerdt regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
So you want to be a copywriter with Bernadette Schwerdt is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
So you want to be a copywriter with Bernadette Schwerdt hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of So you want to be a copywriter with Bernadette Schwerdt average 49 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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