business
Hosted by Bernadette Schwerdt · business · EN-AU · 100 episodes
Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchJoin Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more.
So you want to be a copywriter with Bernadette Schwerdt is hosted by Bernadette Schwerdt. The show has published 100 episodes to date.
Recent episodes include "COPYWRITER 107: How copywriters can create multiple income streams with Bernadette Schwerdt" (28 June 2026, 17 minutes), "COPYWRITER 106: Valerie Khoo interviews Bernadette: From copywriter to ghostwriter" (9 June 2026, 47 minutes), and "COPYWRITER 105: How to build a high-converting educational email sequence with copywriter Katia Spies" (10 May 2026, 34 minutes).
So you want to be a copywriter with Bernadette Schwerdt publishes roughly every two weeks, with episodes averaging 49 minutes across 100 episodes.
Booking probability for So you want to be a copywriter with Bernadette Schwerdt is 34%, and the host is rated Selective on guests. So you want to be a copywriter with Bernadette Schwerdt requires a Pod Score of 80 or higher. So you want to be a copywriter with Bernadette Schwerdt's contact route on record: verified email.
The strongest fits for So you want to be a copywriter with Bernadette Schwerdt are Marketing, Advertising & PR and Business & Professional Training. So you want to be a copywriter with Bernadette Schwerdt has a business audience.
Bernadette Schwerdt hosts So you want to be a copywriter with Bernadette Schwerdt, a business show with 100 episodes published.
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So you want to be a copywriter with Bernadette Schwerdt
One of the biggest challenges facing copywriters is how to increase their income without increasing their workload. There are only so many hours in the day, and if your income is tied to client projects and an hourly...
So you want to be a copywriter with Bernadette Schwerdt
Would you like to be paid to tell other people's stories? Would you like to learn the systems and processes behind ghostwriting someone else's book? Would you like to help business owners, founders and...
So you want to be a copywriter with Bernadette Schwerdt
If you’ve ever wondered why your email marketing isn’t converting, or why “join our newsletter” doesn’t inspire anyone to join your newsletter, this episode will change how you think about...
So you want to be a copywriter with Bernadette Schwerdt
If you want to learn how to build a successful business, it pays to speak to someone who has seen hundreds of businesses fail. James Stewart is an insolvency expert. Wait, don’t leave! He’s actually very...
So you want to be a copywriter with Bernadette Schwerdt
What if success isn’t about scaling up… but about scaling back? In this episode, Sara Howard shares the real story behind closing her writing agency of 18 years and returning to solo work, on purpose. We...
So you want to be a copywriter with Bernadette Schwerdt
If you’ve ever thought about starting a podcast but wondered, “What would I even say?”, this episode is for you. Anthony Perl has spent 35 years mastering the art of communication. From building one of...
So you want to be a copywriter with Bernadette Schwerdt
Janine Allis isn’t a copywriter, but if you run a copywriting business, or any kind of business, this conversation will resonate. In this episode, Janine talks candidly about what underpins long-term...
So you want to be a copywriter with Bernadette Schwerdt
Justin Kabbani is an AI strategist, educator, former agency leader and one of the smartest voices in Australia when it comes to making AI useful . In this conversation, we dive into the real-world side of AI: the...
So you want to be a copywriter with Bernadette Schwerdt
In this episode, Lucy Durack, star of Wicked and Legally Blonde , and Elise McCann, star of Mamma Mia and Matilda , talk about how Hey Lemonade grew from two friends swapping pep talks into a motivational app featuring...
So you want to be a copywriter with Bernadette Schwerdt
Nat Kringoudis is a one-woman media magnate, and her topic is women’s health and wellness. She’s got a podcast, a masterclass, a clinic, an online shop, a series of bestselling books, a popular blog, a slew...
So you want to be a copywriter with Bernadette Schwerdt
If you haven’t already tried the sneakers from Rollie Nation, you should. They are light as a cloud and as colourful as a piece of art. The founder is Vince Lebon, one of the most innovative entrepreneurs working...
So you want to be a copywriter with Bernadette Schwerdt
Via her popular weekly column for The Age and Sydney Morning Herald, Kate Halfpenny is known for speaking her mind, having an opinion and sharing it with the public. And now she’s written a book about...
So you want to be a copywriter with Bernadette Schwerdt
Would you like to become an influencer? Would you like a step-by-step playbook for how to get that career up and running? If you’ve ever wanted to monetise your passions and turn your knowledge into profit, this...
So you want to be a copywriter with Bernadette Schwerdt
It seems like everyone has got a podcast right now, but few know how to turn their podcast into a content empire like Glen James. Glen started out life as a financial planner, and when he realised what impact he was...
So you want to be a copywriter with Bernadette Schwerdt
Josh Piterman is no stranger to pressure. As the only Australian to play both the Phantom in London’s West End and Jean Valjean in Les Misérables, he knows what it’s like to perform at elite levels...
So you want to be a copywriter with Bernadette Schwerdt
Without a doubt, hiring staff is one of the hardest, yet arguably, the most important parts of building a business. Whether you’re hiring a Virtual Assistant to update your database or hiring a CEO to run your...
So you want to be a copywriter with Bernadette Schwerdt
What if your side hobby could land you on the set of How to Train Your Dragon or in the same room as Timothée Chalamet? That’s the wild reality for Lachlan and Austin Macfarlane – aka the...
So you want to be a copywriter with Bernadette Schwerdt
We’ve all heard about the TikTok video that goes viral for no apparent reason or the unsuspecting tradie who becomes an overnight sensation off the back of one post. Well, it turns out there’s a method to...
So you want to be a copywriter with Bernadette Schwerdt
If you’ve ever wondered what digital marketing really is, and how you can leverage it to generate more traffic, more leads, and convert more sales, this is the podcast for you. There are lots of digital marketers...
So you want to be a copywriter with Bernadette Schwerdt
In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO...
Recent guests on So you want to be a copywriter with Bernadette Schwerdt. Study who booked and why before you pitch.
National Leader for Consumer and Retail, Bill Chaser
Nurse Practitioner and Nurse Health Coach, Writers Australia
Doctor of Chinese Medicine, acupuncturist, author, speaker, hormone revolutionist
columnist for The Age and Sydney Morning Herald, founder of Bad Mother Media, and author of Boogie Wonderland, Australia’s leading columnist
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