So Worth It

<p>For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months.</p><p>That's not the game anymore...

<p>It's not that the latest changes on Meta are making ads harder...<br />It's that it's making your weak ads more obvious.<br />In this episode, Jackie tackles the myth that the good old days of advertising on Meta are...

<p>In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch...

<p>The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance...

<p>When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos.</p><p>In this episode, Jackie shares the...

<p>If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up...

<p>Do you ever feel like if you can just figure out a few more things your business would just run smoothly?</p><p>Like there's a system that's missing... and offer you could improve... or a team member you need to hire...

<p>In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. </p><p>Jackie shares her own journey from being a...

<p>Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question.</p><p>In this behind-the-scenes episode, Jackie shares a real conversation with a...

<p>Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re...

<p>Stepping away from your business can spark fresh ideas—but not every idea deserves your time. </p><p>In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often...

<p>Every summer around July 30th, Jackie records a deeply personal episode to mark the anniversary of the day that changed her life—a heart attack at just 34 years old. But this year’s reflection hits...

<p><b>Episode Description/Show Notes: </b></p><p>In this episode, Jackie sits down with Kris Jones from Red Door Design to dive deep into her new book From Click to Client: How to Easily Create a Story-Driven Website...

<p><b>Episode Description/Show Notes:</b></p><p>If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to...

<p>If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.</p><p>I’m joined by trademark attorney Sarah Waldbuesser of Twist...