business
Hosted by Maddy Guest & Sophie Dicker · business · EN
The weekly money conversation that’s been missing from your group chat.Smart, unfiltered chats about money, business, and building a life you’re invested in.
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchThe weekly money conversation that’s been missing from your group chat. Smart, unfiltered chats about money, business, and building a life you’re invested in.
So Invested is hosted by Maddy Guest & Sophie Dicker. The show has published 37 episodes to date.
Recent episodes include "Our final episode 🧡" (7 July 2026, 49 minutes), "The skills you need in an AI world" (9 March 2026, 31 minutes), and "The 7 mindset shifts we are taking into 2026" (2 March 2026, 32 minutes).
So Invested publishes roughly weekly, with episodes averaging 43 minutes across 37 episodes.
Booking probability for So Invested is 31%, and the host is rated Selective on guests. So Invested requires a Pod Score of 80 or higher. So Invested's contact route on record: verified email.
The strongest fits for So Invested are Investment Banking & Trading and Investing & Wealth Management. So Invested has a business audience.
Maddy Guest & Sophie Dicker hosts So Invested, a business podcast with 37 episodes published.
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So Invested
To our wonderful community... it's the end of an era. After six years, 191 episodes, 26 live events, and 20k+ incredible community members, we've recorded the final episode of So Invested (for now). When we started this...
So Invested
One of the all time debates over the past couple of years has been, is AI going to take our jobs? But we are ever the optimists and think that it will only enhance, BUT there are some skills you should be focusing on to...
So Invested
We've become more and more certain on one thing - mindset is everything. In business, in your career, in your life… it’s the difference between feeling stuck and actually growing. In this episode, we’re sharing the 7...
So Invested
Ever noticed how quickly “special” becomes normal? The nice hotel. The upgraded flight. The boujee dinners. The “I deserve it.” In this episode, we’re talking about lifestyle creep - why it happens, why it feels...
In episode four of Backbone, we get into something every founder talks about but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly...
So Invested
How do you grow your income without draining your energy? In this episode, we’re unpacking what it really looks like to earn more sustainably - whether you’re in a 9-5, building something on the side, or working for...
So Invested
In episode three of Backbone, we get into the numbers that actually keep your business alive: cash. Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the...
In today’s episode, we tackle one of the most common money questions: how much should you actually be saving, and how much should you be investing? We break down how we’re personally thinking about this in 2026...
So Invested
Today we're sharing the AI tools we actually use to reduce mental load, automate boring life admin, and make better decisions - at work, with money, and in life. We cover: ✨ Why women are adopting AI at lower rates...
Welcome to episode two of Backbone! The four part mini series where we discuss the financial side of building a business. Today, we get into the structures that sit underneath your business and the tax impacts of each...
At the beginning of every year, we are filled with new motivation and an attitude for change. But here’s the thing - motivation is a terrible long term strategy. Instead, we need consistent systems in place to actually...
Welcome to Backbone: a four-part mini series all about the financial backbone of building a business, side hustle, or freelance career. We talk endlessly about the exciting parts of building something - the idea, the...
So Invested
We're backkkk! And we have a life update for you!!! It's our first time recording from different places in years, so we discuss why Soph is taking a deliberate pause to rethink her next chapter. The next eight weeks is...
So Invested
For our final episode of 2025! We’re closing out the year the only way we know how - with a very honest chat about what actually happened in 2025. From career pivots to money mindset shifts, moments of growth and...
Episode #11
Are you feeling stuck in your job but also overwhelmed at the thought of finding something new? We have been having so many of these conversations with friends so it got us thinking - let's create a playbook, using AI...
Surprise! This week’s ep is something a little different... Many of you will know that Maddy's day job is on the investment team at Blackbird. Well this week, on a very special interview episode, Maddy is sitting down...
So Invested
Hot take: Spotify isn’t just where we listen to music anymore... It’s quietly becoming one of the most powerful tech companies in the world. This week, we unpack the story behind the streaming giant’s wild rise - from...
Episode #8
TikTok might be about to change forever. The U.S. government has pushed through a forced sale - and one of the biggest questions on everyone’s mind is: who’s buying it, and what happens next? This week, we’re unpacking...
So Invested
Networking gets a bad rap, and honestly... we get it! Walking into a room alone can feel terrifying. But here’s the truth: every opportunity we’ve had, from jobs to friendships to this podcast, has come through our...
Episode #6
Is hustle culture making a comeback or are we just redefining what ambition looks like? This week, we’re unpacking the messy middle between chasing success and protecting our sanity. As ambitious women, we’ve felt the...
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