Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around! Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right. From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!). I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission! Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual I do NOT accept pitches outside of PodMatch.
Pitch Analysis
Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
50%
Guest openness
Accepting guests
Verified email on file
80/100
Required Score
Sign up to generate a grounded pitch for Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators.
What is Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators?
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Unknown Host hosts Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators, a business show with 0 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
The Introvert's Guide to Networking (without the car salesman vibes) featuring Melissa Snow
Sep 7, 202638 min
Text Emily! In this conversation with Melissa Snow, we dive into the often unspoken realities and speed bumps of entrepreneurship, especially for women. Melissa's story reveals the nature of starting a business and the necessity of adaptability, consistency, and courage. Melissa reminds us that we don't have to fit the mold to find our fit. We discuss what makes networking actually work, how to find the right rooms, and why consistency matters more than trying to “work the room.” Melissa's accidental entrepreneur story and business ownership (with a twist!) How she helps women grow through relationships, referrals, and human-centered networking Why so many women feel they don't fit the mold in business. The difference between structured networking and unstructured events, and why fit matters. Practical ways to make networking easier The tension between giving and receiving in community building and how to ask for what you need Being consistent and showing up. Notable quotes by Melissa: “Network like a human and not like a salesy weirdo.” “You don’t have to be anything specific in order to be successful in business, but you do have to find the way that works for you.” “The purpose of networking is not to get clients. The purpose of networking is to build your network.” About Melissa Melissa Snow is a Business Relationship Strategist and founder of Powerful Women Rising, a business growth ecosystem serving female entrepreneurs around the world. After building multiple successful businesses of her own, Melissa now helps women increase visibility, generate consistent referrals and build strategic partnerships through the PWR Connection Network and Business Growth Mastermind. She’s on a mission to change the way women build businesses - proving you can be authentic, values-driven and profitable without pitching, perfection or performance. She hosts the popular Powerful Women Rising podcast, runs on iced coffee and lives in a home full of rescue animals. Links Powerful Women Rising Podcast: https://powerfulwomenrising.com/podcast Powerful Women Rising Community (use code: podcast for a free ticket!): https://powerfulwomenrising.com/ Instagram: https://www.instagram.com/powerfulwomenrising/ Facebook: https://www.facebook.com/melissa.snow.908579 About me, Emily Aborn! Your Hostess with the Mostess I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at emily@emilyaborn.com . Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Do We Really Need More "Relatable" Content?
Aug 31, 202630 min
Text Emily! "Just be relatable!" Ahhh, I love me some generic advice overly spewed on the internet, don't you? What exactly does it mean to be "relatable"? How on earth are you even supposed to do that? What if I don't wanna' be relatable? And is relatability really the GOAL? In this episode, I explore how relatability for relatability's sake is about as effective as a bridge that leads to nowhere. I contrast through three real examples that either made me cringe or sign up on the spot, and I break down the three ways relatable content collapses. And of course, because I like my bridges to lead to better destinations... I'll show you how to use relatability to ACTUALLY bring your people closer. You'll Learn: What "relatable content" means and why sometimes, it sounds better in theory than it plays out The difference between content that reaches for connection and "unpopular opinion" bait that's just reaching for attention Flop #1) The bridge that goes nowhere. Aka commiseration in fancier clothes Flop #2) The bridge back to YOU. Vulnerability that U-turns. Flop #3) The bridge built on air. Claiming to relate to something you haven't lived (and where AI makes this worse) The fix for each, and why you need either real empathy OR real authority, not just the manufactured "me too" Takeaways: Relatability is a bridge, not the final destination. The point is to get someone from "this person gets me" to "they can help me get somewhere better." You do not need to have lived someone's exact experience to help them. You do need real empathy or real authority. About me, Emily Aborn! Your Hostess with the Mostess I'm a Small Business Copywriter, speaker, and your loyal and nerdy host of Small Business Casual. I bring 12+ years of entrepreneurial experience and have spent the last eight years writing copy across 122 industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at emily@emilyaborn.com . Website: Emilyaborn.com Facebook: Facebook.com/Emily.CatherineGrace LinkedIn: Linkedin.com/in/EmilyAborn Substack: Smallbusinesscasual.substack.com Listen and Subscribe If this one made you rethink your own "me too" content, follow the show, leave a quick review, and tell me: what's a piece of relatable content that took you somewhere? I'm collecting good examples.
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Fresh Outta' Magic? 5 Ways to Rekindle the Spark
Aug 24, 202622 min
Text Emily! Once you hit the 2, 3, 6... going-on-15-year mark in business... you've come up with A LOT of ideas. So, what do you do when you're fresh out?! When the well runs dry, and things just feel a little... flatlined? In this episode, I'll help you go from ennui to elation as we reinvigorate the spark with some out-of-the-box ideas and experiments (none of which require you to grind harder or drive around on an empty tank). In this episode: Why "I'm not creative enough," is never answer. The power of trying something new, challenging, and with a deadline Going deeper instead of chasing the next thing Gaining outside perspective when you're too up close and personal What you can learn when you commit to "telling about it" How community is KEY to pulling you out of a funk The Experiments: Build excitement and anticipation with a deadline or a date Try something new Get your hands on a challenge Go deeper within (repurposing counts) Gain outside perspective Report or share about it Do it with others Come Refill in Community! Candid Content Day - email me to get on the list for the next one: emily@emilyaborn.com New England Podcasters Group - second Saturday of every month! Join us HERE: newenglandpodcasters.group About Me: Small Business Copywriter and the host of Small Business Casual, with 12+ years as a business owner and 8 years writing copy across 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at emily@emilyaborn.com . Got a Question for the Show? Email Me! emily@emilyaborn.com Website | Facebook | Instagram | LinkedIn | Substack
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Is Consistency for the Birds? Eradicating the hobgoblins
Aug 17, 202621 min
Text Emily! Is Consistency for the Birds? We often treat "consistency" as one of the 10 Commandments of Business. Like changing your mind or backing away is a character flaw. In this episode, I make the case that, at least 50% of the time... it's the other way around, and walking away is being consistent with the truth of YOU. There's smart consistency: Showing up reliably and staying true to your values. And fooolish consistency: Clinging to a decision, a product, or a posting schedule just so you don't look flaky. I get into why changing your mind is often a sign of growth instead of weakness, why consistency and frequency are not the same thing, and the reversals I've made lately in my own business. Main Takeaway: Consistency isn't about staying the same. It's about staying true to who you are while the what, the how, and the how-often are allowed to evolve. Changing your mind might be the most consistent thing you ever do. In This Episode: The difference between smart consistency and foolish consistency Why consistency isn't the same as frequency (and how conflating them can burn you out) How consistency looks different seasonally Why changing your mind isn't always flaky Quotes: "A foolish consistency is the hobgoblin of little minds." -Ralph Waldo Emerson "Do the best you can until you know better. Then when you know better, do better." - Maya Angelou "The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time." -F. Scott Fitzgerald Connect with Me, Emily Aborn: I'm a Small Business Copywriter, Podcast Host of Small Business Casual, and Marketing Strategist with 12+ years as a business owner and 8 years writing copy across 121+ industries. I help you step into becoming (and sharing) the real YOU. For fun and downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a question for the show? Email me at emily@emilyaborn.com. Visit my website at: emilyaborn.com If this one landed with you, please like, comment, subscribe, and tell me one thing you've changed your mind on lately. I'll trade you mine!
Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators
Are You Accidentally Turning Your Community OFF?
Aug 10, 202632 min
Text Emily! No one wants to be the bad guy in their own story, of course… but it can go a little too far sometimes. I see it on website after website. Not villains who are posing as saints, but innocent, well-meaning service providers and practitioners who accidentally make themselves the hero of a story that’s supposed to be about their clients! In this episode, we get into what it means to make your clients, customers, readers, and listeners the hero of the story without losing your voice, yourself, or your personal stories in the process. We get into what can accidentally turn your community OFF and make content a little insufferable, and tangible action you can take to fix it. 7 Fixes to make your customer the hero of the story What to avoid when showing empathy and understanding How to keep your experience and expertise in the picture And more! About Emily Aborn Small Business Copywriter by day, host of Small Business Casual by uh... also by day, Emily brings you 12+ years of experience writing across 122+ industries (translation: your project won't be her first rodeo!). She helps you step into becoming and sharing the real YOU. For fun and downtime, Emily's a reader, writer, hiker, and enjoys moments of uninterrupted silence. Got a Question for the Show? Email Me! emily@emilyaborn.com Website | Facebook | Instagram | LinkedIn | Substack
Every question we get asked before someone starts their trial.
If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.
What is the difference between Founder Solo and Founder Pro?
Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.
How do agency tiers work?
Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.
What is a talent profile?
A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.
Can I switch plans later?
Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.
Do you offer a free trial?
Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.
What happens if I cancel?
You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.
Is the 20% annual discount automatic?
Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.
What if I have more than 50 profiles or 20 clients?
That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.
