
#40: Email Marketing - Types of Newsletters
In this episode, we discuss the many different types of email newsletters, how they can fit into your overall marketing plan, and why every business can likely benefit from email newsletters.

Hosted by Adam Witmer and Jeff Gargas · 🇺🇸 US · EN · 40 episodes
Established thought leaders with verified media credentials.
Simple business strategies for entrepreneurs.Ignite your entrepreneurial spirit with the ultimate blend of fun and powerful discussion on small business BS (AKA, Business Strategies). Each week, Adam Witmer and Jeff Gargas bring you actionable BS, creative marketing ideas, and clever growth hacks—all delivered with their signature energy and passion for small businesses. Whether you're launching a side hustle or scaling your brick-and-mortar store, join us for simplified but effective strategies to take your company to the next level.
Adam Witmer and Jeff Gargas hosts Small Business BS, a business show with 40 episodes published.

In this episode, we discuss the many different types of email newsletters, how they can fit into your overall marketing plan, and why every business can likely benefit from email newsletters.

In this episode, we discuss the 80/20 rule and how you can use it to overcome perfectionism, focus your time, energy, and resources on what's important, and increase revenue and success for your small business.

In this episode we discuss down-selling as part of our mini series on selling and sales techniques.

In this episode we discuss cross-selling as part of our mini series on selling and sales techniques.

In this episode we discuss upselling as part of our mini series on selling and sales techniques.

Let's talk about a few different ways you can sell for your small business. Hard selling, soft selling, assumptive selling, helping to sell, and selling to help.

In this episode, we discuss the many considerations and things you should have in place before making the lead to go full time with your side hustle.

In this episode, we discuss the ways in which the minds of entrepreneurs and small business owners are different than most people's. We chat through some ways you can harness that "evil" power to build your business.

In this episode we dive into all the things you should be looking at, and thinking about, when selecting your email marketing platform.

In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy

In this episode we discuss 10 common email marketing mistakes you should avoid...and e also talk about how MySpace is apparently still a thing.

In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.

In this episode, we wrap up our series on content marketing, diving into Search Engine Optimization (SEO). We explain what SEO is, why it's important, how AI is impacting SEO, and provide some real examples for how to ge

We continue our series on content marketing this week - Join us as we dive into all the different types of content you can create for your business.

In this episode, we continue our series on content marketing, focusing this week on email marketing basics.

Lead magnets are free resources offered in exchange for contact information, used to build email lists and nurture potential customers. Lead magnets are different than discovery tools like podcasts. In this episode we sh

Part 2 of our series on content marketing focuses on marketing and sales funnels. We discuss what their actual purposes are, why it's important to think about them, how to approach creating them, the mistakes to avoid, a

This is Part One of our series on content marketing. In this episode, we explore what content marketing is and why you should be using it for your business.

In this episode, we argue about what the single most effective marketing tool is for a brick & mortar business. Since I (Jeff) upload these episodes, I get to state for the record that I was correct and Adam was wrong. E

In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We expl
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.








To pitch Small Business BS, visit https://small-business-bs.captivate.fm for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.
Small Business BS is hosted by Adam Witmer and Jeff Gargas. The show is categorised under business (entrepreneurship) and has published 40 episodes.
Small Business BS has published 40 episodes.
Small Business BS regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
Small Business BS is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Small Business BS hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Small Business BS average 28 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Small Business BS's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched yesterday.