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Hosted by Jason McKenzie · 🇺🇸 US · EN-US · 412 episodes
Established thought leaders with verified media credentials.
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue.Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.
Jason McKenzie hosts Small Business Big Visibility, a business show with 412 episodes published.
When someone asks an AI assistant for a good local business, the AI reads your website to decide whether to recommend you. If your homepage says something like "we provide quality solutions for all your needs," it has no
Someone in your town grabs their phone and asks, "who's a good electrician near me?" The AI gives them a short, confident answer with just a few names. Your business was either in that answer or it wasn't. If AI is namin
Some of your referral partners are actually costing you business, and you're still buying them lunch. Every piece of networking advice tells you to build your network, add more partners, grow it bigger. Almost none of it
A referral partner you never talk to isn't really a partner. They're someone you used to know, and they've probably already forgotten what you do. Referral relationships decay over time, quietly, without either person de
You met someone great at a networking event. You both said you should sit down for a one-to-one. And then neither of you ever did. That connection, one that could have sent you business for years, quietly evaporated in t
You sat down with a potential referral partner. You talked for an hour. You both had a great time. And you never got a single piece of business from it. That's the most common outcome of a networking meeting, and it's co
Your offer can be perfectly clear and still be impossible to refer. Clear and referable are two different things, and most small business owners only build for one of them. You can fully understand what someone does and
A confused referral partner sends you nothing. Not because they don't like you, but because they don't actually understand what your business does, and they can't explain you to someone else. Here's the thing most small
The most important 30 seconds in networking is the moment someone asks what you do. Most small business owners blow it. They launch into a wandering explanation of their title, their company history, and every service th
The most important 30 seconds in networking is the moment someone asks what you do. Most small business owners blow it. They launch into a wandering explanation of their title, their company history, and every service th
A list of 50 potential referral partners isn't a referral team. It's a list. And most small business owners stop there, then wonder six months later why no referrals ever came in. The conversion from list to team is a fo
Most small business owners can't name five people who could realistically send them a referral every month. And that's exactly why their networking isn't working. They're showing up at events being polite to everyone, ho
Most small business owners can't name five people in their network who could realistically send them a referral every month for the next year. If you can't either, you're spending your networking time at random. Random n
Why do some small business owners get a steady stream of referrals while others, doing the same amount of networking, get nothing? The difference usually isn't talent or charisma. It's one specific mindset shift in how y
Most small business owners network for the wrong reason. They walk into a room looking for clients. They leave with nothing. Six months later, they've spent thousands of hours and zero dollars made, and they conclude net
Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written book within paragraphs, and the moment they do, you're done.
The future of AI isn't about which tool you use. It's about how work gets done, and four specific shifts are already underway that will reshape what running a small business looks like over the next few years. In this ep
Most small business owners are still using AI like a fancy search engine — asking it questions, getting answers, doing the work themselves. That's not where AI is anymore. The next phase is already here, and it's somethi
Half the social media posts in your feed sound like AI wrote them — flat, generic, forgettable. But it's not the tool's fault. It's how people are using it. In this episode, I'll walk through a three-step method for usin
What if you could hire three new employees this week — without payroll, benefits, or a hiring process? AI can fill three specific roles in your small business right now, and you can set them up in an afternoon. In this e
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Small Business Big Visibility is hosted by Jason McKenzie. The show is categorised under business (entrepreneurship) and has published 412 episodes.
Small Business Big Visibility has published 412 episodes.
Small Business Big Visibility regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Small Business Big Visibility is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Small Business Big Visibility hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Small Business Big Visibility average 10 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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