Podcasting Strategy Simplified

The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases. It continues to play an active role in your catalog's performance in perpetuity, so...

THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business. THE REALITY: If you want your podcast to serve as a true asset for your...

THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all)...

THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your...

THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity THE REALITY: Growing an audience takes time, but there are plenty of things you can...

THE ISSUE: Business owners overwhelm themselves by trying to market their podcast content on every platform and network available THE REALITY: Marketing your podcast doesn't need to be as complicated as you think. In...

THE ISSUE: Business owners believe having a podcast will instantly produce new leads for their business. THE REALITY: Your business podcast is a powerful content engine that can bring high-quality leads inside your...

Consistency is a key element of podcasting, but if you're consistently putting the wrong message in front of your audience, gaining traction and getting optimal results from your podcast becomes increasingly difficult...

Your business podcast doesn't need millions of downloads to be successful. Nor does it need thousands. If you do things right, your podcast will attract engaged listeners that will help you achieve your business goals...

If you want your podcast clips to generate leads for your business, you have to ensure you're optimizing them for exactly that. You can't just share clips and expect people to take the next step if you don't provide...

If you feature guests on your business podcast and they don't promote their episodes when they go live, I have some news you probably don't want to hear: it's your fault. In most cases, business owners who bring guests...

If you're leaning into guest-driven content and it's not building your audience, one of two things may be happening: Your audience simply isn't jiving with your guests You're featuring the wrong type of content for your...

The best podcasts are rooted in great conversation and, for the most part, don't sound like interviews at all. That said, it's important to go beneath the surface to get the absolute best answers from your guest. In...

Great podcast content is a key component to your overall growth and success. But it's only one piece of the machine. It's important to understand there are several moving pieces that make your podcast hum. In this...

In order to ensure your podcast is in the mix with other shows in your niche (or, even better, is leading the charge as your industry's favorite podcast), a few key items need to be in place. In this episode of...