Show Your Value with Lee Benson

Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation. Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016. Learn more about Execute to Win - https://etw.com/

Show Your Value with Lee Benson is a business podcast hosted by Lee Benson, with 147 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Lee Benson hosts Show Your Value with Lee Benson, a business show with 147 episodes published.

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  Show Your Value with Lee Benson

  How to Get Successful People to Want to Help You with Chris Widener

  Sep 9, 202641 min

  What makes successful people want to help you? Chris Widener learned that it starts with a different question: “How can I help you?” In this episode of Show Your Value, Lee Benson sits down with the bestselling author and speaker who worked alongside Jim Rohn, Zig Ziglar and John Maxwell. Chris shares how he moved from an unstable childhood to a life shaped by faith, purpose and mentorship. Together, they explore the four qualities that build influence, why knowledge means little without action, and how to pursue success without sacrificing your peace. You’ll hear why a CEO paid $70,000 to learn his employees’ names, how Chris and his wife approach disagreements, and when protecting a relationship matters more than proving you’re right. Follow Show Your Value for conversations about creating meaningful value in your business, relationships and life. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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  Show Your Value with Lee Benson

  $12,000 to a P&G Exit with Eric Malka

  Sep 2, 20261h 2m

  Eric Malka sold his car for $12,000 and asked himself the smallest possible question: what's the tiniest business I can start with this? Twelve years later, Procter & Gamble bought The Art of Shaving. Three businesses failed before that one. The last one left him ready to quit entrepreneurship entirely, and it gave him the philosophy he's built everything on since. Start small and grow big, because starting big is a great way to grow small. In this conversation with Lee, Eric lays out the choice he puts to every founder he advises: you can succeed in fifteen years or fail in five. He explains why most entrepreneurs he meets are ahead of their skis, what a business model actually is, and how a thousand conversations with customers in one tiny store wrote his entire brand for him. He's also frank about the people who came after it. The supplier who demanded half the company or he'd cut off the products. The private equity firm he says deliberately wrote covenants designed to trip. The investment bank that cost him a third of his exit. The last stretch is the one worth staying for. Eric hit every financial goal he'd set by the age of 40 and still felt anxious, and what he did about that is the part he says changed his life. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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  Show Your Value with Lee Benson

  Why You Are the Biggest Bottleneck in Your Company with Keith Wyche

  Aug 26, 20261h 1m

  A teenager watched a night of news full of leaders behaving badly and asked his grandfather, "Pops, you're a leader. Is that how you lead?" That question became Keith Wyche's book. Keith has been President of Pitney Bowes US, a senior executive at IBM, and ran a 30,000-person region at Walmart. He's on the board of Brinks. In this one he lays out how far trust has fallen, seven in ten people don't believe leaders tell them the truth, and government trust has gone from 73% in 1958 to 17% today, and what rebuilding it takes. His formula: trust equals character times competency times consistency. Lee shares the moment that shaped his career, turning down a bribe from the customer that was 90% of his business, losing the account, and taking over the failing company by assuming its debt. It sold 23 years later for well into nine figures. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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  Show Your Value with Lee Benson

  Your Priority List Is a Contradiction with Jay Papasan

  Aug 19, 20261 hour

  "Priority" comes from a Latin root meaning first. So what's the plural of first? Jay Papasan co-wrote The One Thing, which has sold more than 4 million copies in over 40 languages, and he's CEO of Productive, the One Thing Company. In this conversation with Lee, he argues that you can only ever have one priority, and that most productivity problems are clarity problems wearing a disguise. Jay walks through the diagnostic he uses with every client. Productivity sits above the waterline, priority sits below it, and purpose sits below that. When someone comes to him with a productivity problem, he starts three levels down. He also shares the core values exercise that became his own unlock, why "should" is almost always a shame-based statement, and the weekly meeting he's held with his own goals virtually every week since September 2000. Lee brings the other side of it, including what three spinal surgeries taught him about performing in a season that isn't your best one, and the mantra that came out of it. Also in this one: the Day Before Vacation Miracle, why Hemingway wrote at a fourth grade level, why you can't time block a goal, and the question worth asking anyone walking into a storm. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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  Show Your Value with Lee Benson

  The Future of Work Has No Jobs in It with Rishad Tobaccowala

  Aug 12, 20261h 3m

  "Jobs are a silly phase that work is going through." Rishad Tobaccowala spent four decades advising the world's largest companies, most of them as chief strategist at Publicis Groupe, and made ten predictions in India's largest business paper that all came true. In this one, he gives Lee the five tectonic shifts reshaping business, why 68% of the world already earns without a job, the demographic cliff nobody's pricing in, and the leadership crisis he summarises as: look in the mirror. Plus the immigrant mindset, why every career has a midnight hour and the smart people leave at five to twelve, the daughter who left Google to make films, and why AI is alien intelligence, a collaborator, not a tool. Rishad writes weekly at rishadtobaccowala.substack.com. Take the free two-minute Executive Alignment Diagnostic at etw.com. For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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