Shooting the Shift

<p>“People don’t buy what you do, they buy WHY you do it.” -- The famous phrase from Simon Sinek’s “Start with Why” TED talk has had individuals and businesses trying to discover and articulate their WHYs for over a...

<p>The election has come and gone, and while there’s a lame duck currently in the Oval Office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but...

<p>Executives and business owners and the concept of leadership naturally go hand-in-hand. But while these leaders are busy leading, who is leading them? And how do they know if their leadership style is effective and...

<p>There’s a lot of work that goes into planning, setting up and managing a live virtual event for large audiences. But it takes a unique blend of factors to pull off a trophy-worthy performance. In this episode, Dan...

<p>Lawyers are our friends, right? Well for us at least, communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. On this episode of Shooting the...

<p>Personal branding is essential for today’s working professional, especially in a Public Relations setting, but what does a personal brand encompass? And how do you create and maintain a positive personal brand? We...

<p>“Pro Bono”...it’s a funny sounding phrase that does get used now and again in the professional world. But what exactly does it mean? And what’s so “pro” about it? We define and discuss the nuances of pro bono work...

<p>Rapid changes in communication technology have drastically changed the way we all work, especially those of us who work in communication. In a world where the next big things emerge faster than courses can be...

<p>A web management specialist, a preacher and a parks and recreation director all walk into a bar… It’s not really a joke, but there’s plenty of fun when they all get together! We’re reuniting with three of our past...

<p>With Christmas spirit in the air, now’s a good time to make sure your gifts and greetings are grammatically on-point; that your communication efforts don’t fall asleep while you’re away; and hear how Christmas tree...

<p>What goes through the brains of those who host over 40,000 students on a visit to a dairy farm at one time? For our guests today, it appears to be nothing more than a casual one-on-one stroll through the parlor, but...

<p>What the heck is a Virtual Farm Trip? Whether you call them virtual farm tours, virtual field trips or something else…Why would you want to host one? And what needs to be considered when planning to do so...

<p>What happens when a farm girl with a lifelong passion for biology, science and communication decides to step out of the comfort of being employed by others to start her own agency, during an economic recession...