Loading…
Hosted by Devesh Tilokani · 🇺🇸 US · EN-US · 20 episodes
Established thought leaders with verified media credentials.
Shelf to Scale is a podcast featuring conversations with the founders, operators, and industry leaders behind today’s growing consumer products.Each episode explores how brands expand distribution, navigate retail partnerships, and scale across new channels and markets.From emerging CPG/FMCG startups to established manufacturers, we unpack the real-world challenges of growing consumer products across retailers, regions, and distribution networks.Hosted by Devesh Tilokani, Shelf to Scale brings together perspectives from across the consumer goods ecosystem to share what it takes to scale
Devesh Tilokani hosts Shelf to Scale, a business show with 20 episodes published.
One dairy trace cost this Canadian plant based brand $120,000, three months of unpaid shipments, and a public recall. PlantUp founder Aamir Malkani on getting into Sobeys, UNFI, and 1,200 retail stores across Canada. Aam
Distributor or broker? Miki Talebi built oomé smoked tofu into Whole Foods and breaks down the CPG distribution mistake most founders make. If you think signing a distributor means your product will finally get on shelve
How to choose a 3PL for your ecommerce or CPG brand from a 3PL owner who once had a fulfillment company lose his entire $1,500 order. Rahim is the founder of Get Set Prep, a Toronto 3PL fulfilling for CPG and ecommerce b
An ice cream brand put freezers in the produce aisle, next to the bananas, and sales jumped 200% in six weeks. How does a local startup out-merchandise global brands, survive three Dragons' Den rejections, and land 1,300
David Ngo helped build North America's #1 poop bag brand. Then he bet everything on dried mango from Vietnam and hit 250 stores in 12 months. How do you scale a CPG brand when your first dollar doesn't come back for 9 mo
Costco will pull every price you've ever sold at, find the lowest, and ask for 40% under it. Here's how a beverage operator prices so that never happens. Autumn heads R&D at Gnusante (Newbies, Radiate, 52 North) without
He made ice cream out of cottage cheese. It's now headed for 1,500 stores. How do you build a frozen category that didn't exist, then get Sprouts, Whole Foods, and a 500-store retail win in your first year? Smear Case is
Arshad Bahl built Amrita Health Foods into 1,500 stores across Whole Foods, Sprouts, and Wegmans. Then lost all of it overnight to a product recall. What came next changed how he thinks about everything.In this episode:
The buyer conversation most CPG founders get completely wrong — and what to say instead. Opal Rowe started Stush Patty during COVID, delivering hot patties out of her car. Today she's in Whole Foods, RABBA, and four prov
Paul Weedman has spent 26 years on the ground in Shenzhen sourcing products for brands from the West. He says 60–80% of Vietnam factory inputs still come from China. So what is China + 1 actually solving? In this episode
Miriam built Delicious Without Gluten from her basement to coast-to-coast distribution, an 8-year Boston Pizza contract, and a Wegmans pretzel that their own buyers couldn't tell was gluten-free. In this episode: Why the
Peanut butter is down 30% a year. Pistachio butter is up 500%. Utsab Roychowdhury and his partner quit investment banking to bet on the gap. In four months he went from a blender in his New York apartment to live on Amaz
David, 21 years old, just built three full UGC ad campaigns for Olipop, Feastables, and Rhode in under an hour. No creators. No studio. Just one product image and an AI prompt. In this episode, you will learn: Why the $1
A customer opened a bottle of Lost in the Sauce and it exploded. Fresh mangoes were fermenting inside sealed glass. Karthy pulled every bottle, went back to the drawing board, and rebuilt. Eight years later, he's sold ov
Daniel Carson almost deleted the email that put his cereal on the Artemis II mission. The Canadian Space Agency picked Goldy's strawberry lavender flavor and orders started pinging in during live TV interviews. This epis
She walked out of a federal prison with no money, no manufacturer, and no retail relationships. Today Comeback Snacks is in 4,500+ stores across Canada and Walmart is next. Emily O'Brien built the entire foundation of he
For a month in 2025, a Dubai chocolate brand outsold Cadbury Dairy Milk in the UK . They launched just months earlier, with nine flavours, zero retailhistory, and a founder who'd failed six times before getting here.In t
A software engineer turned e-commerce founder walks through how Claymoo scaled from $5–10K to $100K a month in under two years and why his technical background was the first thing he had to stop relying on.Matthew Wong c
Rohit Kumar found a bamboo toothbrush listed only in Japanese on a website in 2011, validated it by walking into Bay Area farmers markets with physical samples, and built it into 2,000 store accounts before Colgate and O
Shelf to Scale is a podcast featuring conversations with the founders, operators, and industry leaders behind today’s growing consumer products. Each episode explores how brands expand distribution, navigate retail partn
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Shelf to Scale has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
Shelf to Scale is hosted by Devesh Tilokani. The show is categorised under business (entrepreneurship) and has published 20 episodes.
Shelf to Scale has published 20 episodes.
Shelf to Scale regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
Shelf to Scale is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Shelf to Scale hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Shelf to Scale average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Shelf to Scale's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched today.