
Episode #7
PFMA Talks Lotto with the Pennsylvania Lottery
The Pennsylvania Lottery is approaching its 55th anniversary, and the games, players, and retail landscape continue to evolve. In this episode of Shelf Confidence, Drew Svitko and Eric Grubbs return to talk about what’s new, including Cash Pop, Millionaire for Life, and updates from the Retailer Incentive Program. We also discuss how player habits are changing, what successful Lottery retailers are doing well, how the Lottery competes for attention in a crowded entertainment market, and what the future may look like for retailers and players across Pennsylvania. # palottery If you enjoy Shelf Confidence, please subscribe and share. Thanks for listening!






