She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Are you a faith based business owner that feels awkward at best when talking about your product or service? Most people cringe when they hear the word "sales", but the reality is we are all selling something everyday. She Sells Differently is the podcast for product-based business owners, makers, handmade sellers, and female entrepreneurs who are ready to sell confidently, grow their retail buyer partnerships, and build a business from a place of integrity rather than pressure. Host Andee Hart brings nearly two decades of corporate sales leadership experience into conversations designed specifically for the small business owner in the trenches. Each episode delivers practical sales and marketing strategy, insight into buying behavior, Faire wholesale tips, and the mindset shifts that help you stop overthinking and start growing your product brand. This show will provide answers to questions like: Ho

She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners. is a business podcast hosted by Andee Hart, with 131 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Andee Hart hosts She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners., a business show with 131 episodes published.

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  Episode #232

  Ep 232: How to Quit Your Job and Sell Your Products Full-Time: The 3-Move Salary Roadmap

  Aug 19, 202614 minS3

  Send us Fan Mail If you’ve ever done the late-night math on your product business — added up a strong sales weekend, multiplied it out, and wondered if it could ever replace your paycheck — this episode is your roadmap. Andee breaks down why product income feels so unpredictable and why the answer isn’t to sell more. It’s to change the shape of your revenue so it stops behaving like a lucky streak and starts behaving like a salary. Drawing on her own story of quitting a 17-year sales career in 2023 after she started wholesaling her candle brand, she walks through the exact three moves that turn scattered, one-off sales into steady, recurring income. Key Takeaways • Your income problem is usually a shape problem, not an amount problem — one-off sales start you back at zero every single month. • Name your “replacement number” before you do anything else: your monthly take-home pay plus what your job quietly covers (health insurance, retirement, withheld taxes). • You almost certainly can’t replace a salary one random stranger at a time — you’ll burn out first. The closest thing to a paycheck in a product business is a repeat account, not a customer. • Price retail-ready with math, not fear: your wholesale price should be roughly half your retail price and still leave you profit. If it doesn’t, that’s information you need now — while it’s cheap to fix. • Land one account and you learn the script; by the fifth, you’ve built a machine that produces predictable orders whether or not you felt inspired that week. Resources Mentioned The Retail Ready Challenge ($25) — walks you through how to find, pitch, and win your first or next wholesale account. Resources & Links Apply for the Faire Accelerator Grab your seat for the Retail Ready Wholesale Challenge. Join the waitlist for my signature She Sells Wholesale course – doors open soon! Best SEO Tool to drive organic traffic to your website My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently Website Youtube Instagram SSD FB Community

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  Episode #231

  Ep 231: A Retailer & Wholesale Brand Owner on What Really Sells with Lauren Rauter

  Aug 12, 202642 minS3

  Send us Fan Mail Lauren Rauter has one of the rarest vantage points in the product world: she’s both a retailer and a brand. She opened her boutique, Rock Paper Scissors, in downtown Franklin, Tennessee back in 2003 — and then turned two decades of retail-floor instinct into a thriving wholesale business now spanning three brands. In this episode, she pulls back the curtain on how living on both sides of the sale shapes everything: what she makes, how she prices it, how she shows up on Faire, and how she treats the retailers who carry her. It’s a masterclass in selling from the buyer’s point of view — plus an honest, funny look at imposter syndrome, pivoting through hard seasons, and building a business alongside her family. KEY TAKEAWAYS ● Build from the buyer’s side of the table. Before you make a product, ask what a retailer will actually reorder — not just what looks cute in a flat lay. If you’d get stuck with it, so will they. ● Price for the customer you actually have. The “right” price isn’t the highest or the lowest — it’s the one your specific buyer says yes to. Know your niche and price into it. ● On Faire, story sells before product does. Buyers decide in seconds based on your look, your lifestyle, and the feeling you evoke. Merchandise your page like a shop window. ● Loyalty is built one thank-you at a time. Reorders come from retailers who feel genuinely appreciated — treat every order like an honor, because it is. ● Pivoting is what keeps you alive. Every hard season (recession, COVID, a lost account) pushed Lauren into a new revenue channel. Don’t give up — adjust. GUEST OFFER FOR SHE SELLS DIFFERENTLY LISTENERS Use code ANDEE10 on Faire for 10% off orders of $150+ — valid across all three of Lauren’s brands: Rock Paper Scissors , Pip & Co., and Pop Squish Co. WHERE TO FIND LAUREN ● Instagram (store + brand): @therockpaperscissors ● Instagram (wholesale/retailer-facing): @rockpaperscissors.thebrand ● Website: https://www.rockpaperscissor.com/ Resources & Links Apply for the Faire Accelerator Grab your seat for the Retail Ready Wholesale Challenge. Join the waitlist for my signature She Sells Wholesale course – doors open soon! Best SEO Tool to drive organic traffic to your website My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently Website Youtube Instagram SSD FB Community

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  Episode #230

  Ep 230: The Legal Foundations Every Product Brand Needs to Scale

  Aug 5, 202633 minS3

  Send us Fan Mail You can pour years into building a product brand — the name, the packaging, the look customers recognize on sight — and never stop to ask whether any of it is actually yours to keep. In this episode, attorney Amber Gilormo, founder of The Boutique Lawyer, breaks down the legal foundations every product-based business needs before it scales: the one protection she tells every client to set up first, what a real wholesale contract has to cover, and the single most common (and most expensive) mistake she sees product sellers make. It’s a plain-English, zero-jargon conversation about turning “the scary business stuff” into the very thing that lets you sell with confidence. KEY TAKEAWAYS • Form your LLC first. It’s the firewall between you personally and your business’s debts and liabilities — and the peace of mind that lets you actually dig into growth. • A contract isn’t distrust; it’s a service to your buyer. Clear wholesale terms (pricing tiers, minimums, net terms, damaged or late shipments, returns and restocks) protect the relationship and help it grow. • Selling B2B raises the stakes. Bigger orders mean more money on the table when something goes wrong, so clarity in your wholesale agreement matters more than ever. • Clear your brand name before you scale. Search it before someone else’s trademark forces a costly rebrand — and remember, two similar names can coexist if you’re not in the same space (Dove Chocolate vs. Dove Soap). • Awareness is 90% of the battle. Use free tools to spot issues early so you can act on your timeline — not someone else’s cease-and-desist. • Protection creates boldness. When your legal house is in order, you feel safe enough to take the risks growth requires — and you’re set up for a clean exit if you ever sell. RESOURCES MENTIONED • The Boutique Lawyer — contract template shop, free quarterly legal magazine (fall issue: intellectual property), and legal newsletter • Instagram: @theboutiquelawyer • Website: theboutiquelawyer.com • trademarkclear.com — free, AI-based trademark search Resources & Links Apply for the Faire Accelerator Grab your seat for the Retail Ready Wholesale Challenge. Join the waitlist for my signature She Sells Wholesale course – doors open soon! Best SEO Tool to drive organic traffic to your website My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently Website Youtube Instagram SSD FB Community

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  Episode #229

  Ep 229: Grow Your Business Without Social Media: The “Anti-Social” Strategy That Built 7 Figures

  Jul 29, 202634 minS3

  Send us Fan Mail Holly Haynes built a 7-figure business — and eventually retired both herself and her husband — without ever leaning on daily posting or dancing on reels. A former Fortune 500 strategist who started her company in the middle of the 2020 pandemic while working full-time and raising twins, Holly built everything around a simple idea: social media is the sidecar, not the engine. In this episode, she breaks down her “anti-social” approach — the home base, email, SEO, and offline strategy that actually move revenue — and the mindset shift that lets quiet, sustainable marketing outsell the hustle. KEY TAKEAWAYS • Social media is a sidecar, not the engine. Before you post another thing, look at your data and ask where your sales actually came from. • Build a “home base” — one piece of consistent long-form content (podcast, blog, YouTube, Substack) on the platform you genuinely enjoy — then repurpose it outward. • Email is a sales engine. Holly credits 71% of her revenue to email and trains her list to expect (and reply to) her. • SEO now includes AI. Create content that answers buyer questions and objections so search engines — and tools like ChatGPT — recommend you to the right people. • Redefine success around the life you want first, then build the business and systems to fund it. Boundaries and rest can grow revenue, not shrink it. RESOURCES & LINKS MENTIONED • The Antisocial Shift — Holly’s free private podcast walking through her framework Resources & Links Apply for the Faire Accelerator Grab your seat for the Retail Ready Wholesale Challenge. Join the waitlist for my signature She Sells Wholesale course – doors open soon! Best SEO Tool to drive organic traffic to your website My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently Website Youtube Instagram SSD FB Community

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  Episode #228

  Ep 228: Burnt Out or Plateaued? Check These 3 Business Foundations First

  Jul 22, 202612 minS3

  Send us Fan Mail Andee is recording this one from the road, driving home from a weekend in Nashville with a friend she had not seen in years. What started as a kitchen-table conversation about a career crossroads turned into the clearest explanation she has given of the PEG method: the three foundations she believes every business is built on, and the reason so many good business owners stall out without ever understanding why. If your business has plateaued, if growth feels heavier than it should, or if you have quietly wondered whether you are even in the right lane, this episode gives you language for it. It is short, it is honest, and it will probably make you want to call someone who knows you well. KEY TAKEAWAYS • Passion, experience, and God-given talent are the three foundations that let you build a standard of excellence. Remove one and the whole thing gets wobbly, no matter how good your strategy is. • Missing passion does not make you bad at the work. It makes you burn out doing it, because entrepreneurship is a roller coaster and passion is what carries you through the dips. • Experience is developable and it is not measured in years. It is measured in whether you have enough of it to hold a standard of excellence. • God-given talent is the one you cannot manufacture, and it is the one you are worst at spotting in yourself. The people closest to you have been telling you what it is for years. • A plateau is often a foundation problem wearing a strategy costume. Before you buy another course, audit which of the three is actually missing. • Capability is not the same as calling. You can be good at something and still be in the wrong lane. schedule a 1:1 call with Andee here. Resources & Links Apply for the Faire Accelerator Grab your seat for the Retail Ready Wholesale Challenge. Join the waitlist for my signature She Sells Wholesale course – doors open soon! Best SEO Tool to drive organic traffic to your website My favorite email marketing platform ** Some links in this post are affiliate links, which means I may earn a commission if you buy—at no additional cost to you. I only share what I genuinely use and love. Connect with Andee Hart @ She Sells Differently Website Youtube Instagram SSD FB Community

  ListenShow Notes

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