Share Of Voice: Tech Marketing Insights

Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies. They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!

Share Of Voice: Tech Marketing Insights is a business podcast hosted by Look Left Marketing, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Look Left Marketing hosts Share Of Voice: Tech Marketing Insights, a business show with 12 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Share Of Voice: Tech Marketing Insights

  Great International PR Means Playing on the Same Team with Julie Kirby

  Jul 31, 202525 minS0

  <p>Jennifer Tanner talks to Julie Kirby, a PR specialist at London-based Clariant Global, to talk about the state of tech media in the UK and what it really takes for U.S. brands to break through internationally. Julie and Jennifer also explore how PR teams in different countries (and agencies) can work together to get great results. </p><p>Jule also shares her insights on everything from how UK editors feel about AI-generated content (spoiler: they’re not fans), to why trade media may be your highest-ROI channel.</p><p>00:31 – How the UK Tech Market Compares to the U.S.</p...

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  Episode #10

  The Science and Sass Behind Exceptional B2B Branding with Christine Chartier

  Jul 17, 202520 minS0

  <p>What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.</p>00:49 – What a Brand Really Is02:50 – Why Enterprise Tech Brands Often Cling to Their Category03:53 – The Practi...

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  Episode #9

  Analyst Relations and Moving from Dot to Dominance with Ajay Khanna

  Jul 3, 202522 minS0

  <p>In this episode of Share of Voice, Jennifer Tanner chats with Ajay Khanna, three-time CMO and current marketing leader at Yugabyte, about the critical (and often misunderstood) role analyst relations play. Ajay shares insights gained over two decades of experience navigating industry analysts, from Gartner and Forrester to indie influencers. He offers a nuanced, tactical perspective on how marketers can build lasting, valuable relationships with analysts. Whether you're just starting your AR journey or looking to refresh your strategy, this episode is packed with practical advice and hard-won wisdom.<br/><br/>Ajay Khanna and Jennifer discuss:<br/><br/>01:10 The...

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  Episode #8

  The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols

  Jun 19, 202514 minS0

  <p>Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox, about what it really takes to launch and scale a successful marketing program at a growing startup. <br/><br/>They discuss:<br/>  •The importance of starting with content in marketing<br/>  •Why budget planning should align with anticipated marketing goals<br/>  •How hiring a field marketer can significantly impact event success<br/>  •Using tools and freelancers to help scale marketing effor...

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  Episode #7

  Overcoming Marketing Fears with Rick Wootten

  Jun 5, 202521 minS1

  <p>Are you afraid of marketing failure? Marketing can be a minefield of potential missteps, but what if fear is holding your team back from breakthrough campaigns? In this episode of Share of Voice, host Bryan Scanlon sits down with Rick Wootten, CMO of SIMCO Electronics, to unpack the concept of "atelophobia" — the paralyzing fear of imperfection that can cripple marketing innovation.</p><p><br/>Rick Wootten and Bryan discuss:</p>The definition of atelophobia and how it impacts marketing strategiesWhy performance-based marketing can create fear of experimentationStrategies for getting leadership buy-in on innovative marketing approachesHow to use "plus one" th...

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