Episode #148
148: How to Optimise Your Service Pages for Google and Sales
In this episode, Jules White walks through how to optimise your most important service pages - the pages closest to the sale - so they show up on Google and in AI search, and actually turn visitors into bookings and sales. Rather than blogging for the sake of it, Jules explains why she has Website Growth Club members focus on three to five core pages first, and how to work out which service page to start with - your most profitable one, or the one you most love delivering. Using a skin blemish removal page from her salon days as a worked example, she takes you section by section through what a service page needs to do both jobs at once. Key Takeaways: Choosing where to start: Focus on one page at a time - your most profitable service, or the one you genuinely enjoy delivering - rather than trying to fix everything at once. What the page should show up for: Give each service its own unique, specific page so you're not left with two pages competing against each other in Google, and decide what that single page is really meant to rank for. Page title and description: Get your key phrase into your page title (around 55 characters) and write a description that earns the click - while understanding that Google sometimes rewrites it based on what's on the page. The hero section: Your most valuable space. Make it instantly clear what you do, how it helps and what to do next, without making people burn mental calories to work it out. Headings and hierarchy: Why you want just one H1 at the top of the page, and how a clear heading structure signals to Google and AI bots what the page is about. FAQs that AI can cite: Structure your frequently asked questions so each one makes sense out of context, giving you a chance to show up in "people also ask" and AI answers. Three simple steps: A conversion section that removes hesitation by spelling out exactly how someone gets the result they want. Trust signals: A short bio, split-up testimonials that speak to the result, guarantees and "as featured in" - all placed where they do the most work. Links in and out: Use descriptive anchor text when linking to your service pages from your own blogs, related services and external sources like your Google Business Profile. Resources mentioned in this episode: Request a free search gap check - Jules's quick manual look at your website to spot one or two things you can fix straight away Join the Website Growth Club to work through the sales page blueprint and get your core pages set up properly Prefer support tailored to you? Work with Jules one-to-one Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist
