Hosted by Majestic.com · 🇺🇸 US · EN · 500 episodes
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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”JAMES BROCKBANKManaging Director and Founder, Digitaloft“I highly recommend that every SEO professional set aside a c
Majestic.com hosts SEO in 2026, a business show with 500 episodes published.
Stefan Lozo shares the importance of not neglecting traditional SEO int eh age of AI. Talking points include: What activities would you describe as traditional SEO? How should an SEO define their services in 2026? How sh
Michael MacMillan shares our penultimate piece of advice by encouraging you to ensure that all the good SEO that you already intend to do, is being done. Michael says: “While AI is flooding the web with content, it’s als
Reena Bowden agrees with Jade Pruett about the ability to stay agile as we move through 2026. Reena says: “Make sure that you are discoverable, and be agile with optimizing your business for AI-driven search and answer e
Jade Pruett is keen to highlight that best practices that existed in the past aren’t necessarily best practices for the future. Jade says: “Forget best practices. SEO in 2026 is about moving beyond checklists and leverag
Petra Kis-Herczegh encourages you to be more critical in your thinking – and not to initially accept everything at face value. Petra says : “Embrace healthy scepticism. In a time where the SEO industry is drowning in new
Andrew Melnychuk Oseen shares that for effective SEO in 2026 you should be aware of what data sources you're feeding LLMs. Discussion points include: What data sources should you be hooking up to LLMs? What are your go-t
Manu Madeddu highlights that the ever-changing world of SEO means that flexibility and being able to continually adapt will be integral parts of future success. Manu says: “Be flexible and be ready to face the unknown. E
Sarah McDowell shares that surrounding yourself with the right people is a key part of maintaining personal growth. Sarah says: “Community and your inner circle are not only essential for your well-being, but they are al
Our final chapter begins with Helen Pollitt taking a look at the skills you need to personally build, to remain as relevant as possible in the SEO workforce for many years to come. Helen says: “Keep your SEO career on tr
Ray Saddiq shares that you need to be both recognisable and discoverable in 2026. Ray says: “If you want to seriously influence your consumer moving forward, brand alone is not going to cut it. We got into this mindset t
Ray Saddiq shares that you need to be both recognisable and discoverable in 2026. Ray says: “If you want to seriously influence your consumer moving forward, brand alone is not going to cut it. We got into this mindset t
Nickolass Jensen shares that most sites have high search visibility but zero AI citations, and the gap is diagnosable, measurable, and fixable with a structured three-layer audit. Talking points include... The three-laye
When you’re analysing data, you shouldn’t necessarily treat it at face value, shares Dixon Jones. Dixon says: “You need to think about what you are trying to measure. Buyer behaviour is changing dramatically with the adv
Something else that’s arguably changed a great deal in the past few years is keyword research. Andy Mollison advises on tracking more than basic keywords. Andy says: “In a world of generative AI, keyword tracking as we k
Following on from the previous ‘Testing’ chapter, Marta Szmidt begins chapter 19 with an introduction to newer metrics that you should be considering. Marta says: “You need to add new metrics for measuring SEO success an
There’s one tool that Priya Verma finds particularly useful at combining data from various sources and conducting analysis – BigQuery. Priya says: “Gear up your SEO analysis through Google BigQuery.” Why BigQuery in part
Leo Poitevin shares how to write the best listicles & find the best media to push them to be cited by GPT. Talking points include: How do you define listicles? How have listicles changed? How do you structure a listicle
Krzysztof Marzec emphasises the alignment between organic search and paid search – and the useful additional data that one can provide the other. Krzysztof says: “Use your data from Google Ads to improve SEO, and use dat
Dan Taylor feels that SEOs aren’t taking full advantage of the data that they already have. Dan says: “Start understanding your analytics platforms a lot better, and start leveraging them – not just for attribution and R
Marco Giordano highlights that the most successful SEOs will take data from multiple sources – not just traditional SEO platforms. Marco says: “Use multiple data sources, not just SEO data, to make decisions.” What's the
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SEO in 2026 is hosted by Majestic.com. The show is categorised under business (marketing) and has published 500 episodes.
SEO in 2026 has published 500 episodes.
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