
Episode #29
How to Improve Ecommerce Site Search & Increase Sales with Aashish Khakhar
In this episode of the SEO for Ecommerce Podcast, Glen Chamisa is joined by Aashish Khakhar from HealthSpark PR to discuss how ecommerce businesses can improve their internal site search and make it easier for customers to find the products they’re looking for. We discuss the limitations of default WooCommerce search, how Elasticsearch-style search can provide a better customer experience, and why stores should consider SKUs, synonyms, misspellings and the different ways customers describe products. Aashish also shares how internal search data can uncover gaps in your product catalogue, identify new sales opportunities and provide useful insights that can feed into your wider SEO strategy. We also look at the future of ecommerce search, including how AI and conversational search could change the way customers discover and purchase products online.

