
Episode #99
How to do winback campaigns in ecommerce
Win-Backs Are Broken Because Everyone Treats Them Like One ThingMost brands treat "win-back" like it's one flow. On this week's show, Jimmy Kim and Chase Dimond argue that's the exact reason win-backs underperform almost everywhere, because a win-back is actually two completely different problems wearing the same name.They break down the two buckets every brand needs to separate: the lapsed customer (someone who already bought and proved their intent) and the lapsed prospect (someone who joined your list but never converted). Treating them the same doesn't just waste a message, it actively hurts both.What we cover:→ Why a lapsed customer deserves patience, not a panic discount→ The ladder approach to winning back customers without training them to wait for a sale→ Why a lapsed prospect's intent has a shelf life, and why speed matters more than anything→ Why being aggressive with a cold prospect is the right move, not a risky one→ Why unengaged prospects need to be sunset, and how holding onto them hurts your deliverability for everyone else→ How to measure the two buckets differently instead of judging them by the same metricIf your win-back flow is just a single "we miss you" email going out to everyone who's gone quiet, this episode explains exactly why it's not working the way you think it is.Thank you our SPONSORS of the show who allow us to share valuable and free information to you every week: Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcastAllan helps you run your email marketing program like your ads! Leveraging AI, you can send real personalized 1 on 1 messages based on their behaviors and data. And the best part? it sits on top of your ESP! Try it for free: https://getallan.com/Want to learn more about all things email and sms marketing?Chase and I have a master course: eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/______00:00 Show Intro01:22 Two Winback Buckets04:22 Why Customer Lapse Hurts06:16 Reframe Patience vs Speed08:35 Customer Winback Ladder11:21 Timing by Purchase Cadence12:52 Prospect Window and Decay15:41 Prospect Sprint Playbook17:47 List Hygiene and Deliverability21:43 Stop Hoarding Subscribers23:18 Implementation and Metrics25:23 Wrap Up Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

