Welcome to Selling Snow , the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works. Our first episodes include hilarious and candid conversations with Michael J Ballingall of Big White, Lonie Gleiberman of Mount Bohemia, Marin Kejvel of Ski Cape Smokey, Jeff Penseiro of Baldface Lodge and Jason Levinthal of J Skis. Every episode tells the backstory on the guest, their ski area or ski business. Then it does a deep dive into how they market and sell their product from spectacular failures to keen wisdom and insights that you can use tod
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Contact path
Public web form
Booking probability
38%
Guest openness
Selective
Sign up to generate a grounded pitch for Selling Snow.
Signup to Generate a PitchWelcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business.
Selling Snow is hosted by Andrew Zwicker. The show has published 35 episodes to date.
Recent episodes include "Ep.33 - Brian McCutcheon of Gold Rush Heli Skiing" (20 October 2026, 81 minutes), "Ep.32 - Chris Salhany of Castle Mountain" (13 October 2026, 72 minutes), and "Ep.31 - Chris Haggerty, GM of Monarch Mountain" (6 October 2026, 72 minutes).
Selling Snow publishes roughly weekly, with episodes averaging 57 minutes across 35 episodes.
Booking probability for Selling Snow is 38%, and the host is rated Selective on guests. Selling Snow requires a Pod Score of 80 or higher. Selling Snow's contact route on record: public web form.
The strongest fits for Selling Snow are Fitness, Golf & Recreation and Marketing, Advertising & PR. Selling Snow has a business audience.
Andrew Zwicker hosts Selling Snow, a business show with 35 episodes published.
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Episode #35
Imagine coming across a ski tenure that hadn’t been used in years, stretching across an area roughly 15% the size of Switzerland, deep in the massive mountains and huge snowfalls of northern British Columbia. What would...
Episode #34
What happens when you take nearly 1,000 acres of incredible cat-skiing terrain, add a high-speed quad, and suddenly give a whole lot more skiers access to fresh tracks? And how do you grow a ski resort without losing...
Episode #33
What if you could grow your ski area by nearly 50%—without raising your season pass prices? That’s exactly the kind of challenge Monarch Mountain in Colorado has taken on. In this episode, I’m joined by Chris Haggerty...
Episode #31
Welcome to Season 2 of Selling Snow! Jackson Hole… just saying or hearing those two words evokes a host of images and emotions for many. Jackson Hole is one of the most iconic ski areas in the world. Steep terrain...
Episode #30
Imagine waking up in Queenstown, looking out at the Mountains, knowing you’ve got three ski areas to run, a massive expansion project in the works, Australians pouring across the Tasman, and climate change quietly...
Episode #29
It’s perhaps not well known, and potentially contentious, but just outside of Selwyn Australia is home to the first ski club, potentially on earth. The Kiandra Pioneer Ski Club was formed in 1861. By 1957, they had the...
Episode #28
Ok, where we left off in Part 1, James was just giving us the rundown on Mt Hutt and his career leading up to it, and getting into the family ownership and family vibe of the mountain, where most of the staff have been...
Episode #27
Imagine a ski area built by its community. Picture the locals of the small farming town of Methven, New Zealand, looking up at the mountain above them when one of their mates says, "I've got a bulldozer... let's push a...
Episode #26
How a Norweigan Summer Ski Area Survives with Lean Operations, Loyal Guests & Zero Marketing Budget. Skiing in the summer is awesome. There is no doubt about that. But at the same time, the combination of convincing...
Episode #25
In Part 1 , Brandon Ott and Lexi Dowdall from Alta Ski Area shared how one of the most respected brands in skiing has spent nearly nine decades protecting its culture, its skiing experience, and its identity. Today...
Episode #24
What do you think of when you hear the word Alta? Big mountains, deep snow, laid-back chill vibe. Whatever it is, you definitely have an image. Whether you’ve been there or just dreamt about it, Alta has built a...
Episode #23
Ok we had a great response last week to our compilation episode pulling together the best thoughts on building the ski area/community relationship as one of the most important pieces in running a successful ski area...
Episode #22
Community. A community is defined as a social group of people who share common characteristics, interests, identities, or geographic locations. Common Characteristics like a garage full of gear for every...
Episode #21
Have you ever experienced a nut-cracker lift? If you have you definitely have stories to tell about it. Today we’re heading into the heart of New Zealand’s Southern Alps to visit a super unique ski area that like most...
Episode #20
This episode takes us nearly all the way to the Southern Edge of the world. To a place many are surprised to hear has a commercial ski resort. Tasmania, Australia. Yes, Tasmania has skiing and a ski area that not long...
Episode #19
<p>What happens when a ski resort can’t be reached by cars at all? Or when it decides not to compete with the biggest players in the industry?</p> <p>This week on Selling Snow, we're heading to the highest ski resort in...
Episode #18
<p>Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America.</p> <p>A ski resort that had fallen on tough times. And a community—and...
Episode #17
<p>I am so excited about today’s episode. I’ve been hearing about this summer-only ski area near Yellowstone for years and have always been intrigued. Today, we head high above the tree line to one of the most unique...
Episode #16
<p>Today, we’re heading down under to the Victorian Alps, three hours outside of Melbourne, Australia to a fascinating ski resort model built on collaboration.</p> <p>My guest today is Noel Landry, a Canadian-born ski...
Episode #15
<p>Imagine a ski area that is a 90-minute drive from 20 million people. It sounds like a dream on the business side. But imagine, literally millions of those have never skied before, and there is a massive volume of...
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