Hosted by Andrew Zwicker · 🇺🇸 US · EN · 19 episodes
Established thought leaders with verified media credentials.
Welcome to Selling Snow , the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, and this show is all about learning from the best in the business, so you can up your marketing game,or just get a peek behind how ski resort marketing works. Our first episodes include hilarious and candid conversations with Michael J Ballingall of Big White, Lonie Gleiberman of Mount Bohemia, Marin Kejvel of Ski Cape Smokey, Jeff Penseiro of Baldface Lodge and Jason Levinthal of J Skis. Every episode tells the backstory on the guest, their ski area or ski business. Then it does a deep dive into how they market and sell their product from spectacular failures to keen wisdom and insights that you can use tod
Andrew Zwicker hosts Selling Snow, a business show with 19 episodes published.
What happens when a ski resort can’t be reached by cars at all? Or when it decides not to compete with the biggest players in the industry? This week on Selling Snow, we're heading to the highest ski resort in Australia
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Today we're heading north, back to BC, just west of Terrace, to a legendary powder paradise and the only co-op-owned ski area in North America. A ski resort that had fallen on tough times. And a community—and even the fo
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I am so excited about today’s episode. I’ve been hearing about this summer-only ski area near Yellowstone for years and have always been intrigued. Today, we head high above the tree line to one of the most unique ski op
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Today, we’re heading down under to the Victorian Alps, three hours outside of Melbourne, Australia to a fascinating ski resort model built on collaboration. My guest today is Noel Landry, a Canadian-born ski patroller tu
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Imagine a ski area that is a 90-minute drive from 20 million people. It sounds like a dream on the business side. But imagine, literally millions of those have never skied before, and there is a massive volume of competi
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Imagine building one of the first new ski areas in North America in years, and just four years in, almost having the whole thing collapse, only to re-emerge years later and realize a slightly adjusted version of the orig
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What if the future of skiing isn’t bigger, flashier, or more expensive—but actually simpler, more human, and more affordable? In this episode of Selling Snow, we sit down with Travis Baptiste and Cindy Dady from Sunlight
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Jay Peak, in Northern Vermont is known for two things: incredible terrain and an absurd amount of snow. But behind that reputation is a much more complex story. After emerging from a high-profile SEC scandal and ownershi
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What if the most powerful thing you could do as a ski area… is just tell the truth? This week on Selling Snow, we head to Northern California to a truly magical place in the shadow of a massive volcano, to return to the
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Today, we’re heading into the wilds of Western Maine to a true gem of a ski area. It’s always had great skiing. It hasn’t always had operating lifts, but over the last five years, the big mountain Maine skiing local lege
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If you could imagine the Vermont dream. What would it look like? imagine growing up with a Dad who in 2/3rds of a year built a new ski area from scratch and growing up on a ski hill that is the family business. Imagine a
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It’s common and great advice that great ski area leadership should make sure they still spend lots of time on the mountain. Now… Imagine…you actually grew up on the mountain, and you’re now one of the Vice Presidents at
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How do you build a financially sustainable ski hill in a small northern market while keeping skiing accessible and affordable for locals? That’s the challenge the team behind Mount Sima in Whitehorse, Yukon has been solv
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There’s a certain reverence in ski circles when someone says, “Have you been to Whitewater?” It’s spoken like a legend, a place of impossibly deep snow, tight tree lines, storm cycles that stack overnight, and terrain th
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The 90’s were a magical time. Extreme Sports were becoming mainstream, and it seemed every sport had an element of going backwards… except skiing. Wanting to change that, one kid in his parents' garage quietly and quite
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What happens when a single bad heli-skiing trip lights a spark, and it turns into one of the most legendary backcountry snowboard destinations on the planet? Hey Everybody, today we’re getting a heli transfer up into the
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Today's guests decided to open an experts-only ski area in the Midwest, tucked deep in the Upper Peninsula of Michigan, with no large population base anywhere nearby. No grooming. No beginners. No rentals. No snowmaking.
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Martin Kevjal took a shuttered Cape Breton ski hill and transformed it into Cape Smoky, a four-season oceanfront resort. From installing the Maritimes’ only gondola to 10Xing visitor numbers, he shares the bold vision, b
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From wild 80s ski bar antics to Canada’s top family resort, Michael J. Ballingall shares how Big White turned snow, staff, and locals into unforgettable experiences. Learn the secrets behind beginner programs, killer mar
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Welcome to Selling Snow, the podcast for ski industry pros, marketers or anyone who wants to learn more about marketing in the ski business. I’m your host, Andrew Zwicker, with 25 years in and around marketing skiing, an
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Selling Snow is hosted by Andrew Zwicker. The show is categorised under business (marketing) and has published 19 episodes.
Selling Snow has published 19 episodes.
Selling Snow regularly covers business, marketing. It sits in the business category, with a marketing focus.
Selling Snow is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Selling Snow hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Selling Snow average 58 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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