education
Hosted by No Fluff · education · EN · 17 episodes
Hosted by Nicola Lutz, #1 expert in Selling EducationWith 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students.If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchHosted by Nicola Lutz, expert in Selling EducationWith 30 years under her belt in the education sector, she's bringing you solid sales tips, processes, and insights to help you recruit more students. If you're in the education sector, whether you're a language school, admissions team, agent, etc. This podcast is the podcast for you.
Selling Education is hosted by No Fluff. The show has published 17 episodes to date.
Recent episodes include "The Phone Lady Calls It: Pestering vs Persistence (with Mary-Jane Copps)" (19 October 2026, 40 minutes), "Revenue Follows Relationships. A hot take from Amit Mehta, Founder of Inspired Learning Group" (5 October 2026, 35 minutes), and "Meet Jenny - The Parent Your School Keeps Missing." (22 September 2026, 55 minutes).
Selling Education publishes roughly every two weeks, with episodes averaging 36 minutes across 17 episodes.
Booking probability for Selling Education is 30%, and the host is rated Selective on guests. Selling Education requires a Pod Score of 80 or higher. Selling Education's contact route on record: verified email.
The strongest fits for Selling Education are Educational Support Services. Selling Education has an education audience.
No Fluff hosts Selling Education, an education show with 17 episodes published.
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Selling Education
Mary-Jane Copps, the Phone Lady, joins Nicola to explain why so many of us have quietly stopped picking up the phone, when that is ok, and why that's costing schools enrolments. In this episode you'll get a proven...
Selling Education
Amit Mehta didn't plan a career in education. He built ILG from three struggling schools into a group of 35 schools and nurseries, and along the way worked out that the sector's biggest problem isn't marketing or fees...
Selling Education
Most schools and counsellors think they've done their ideal client persona work. hey haven't. This week Helen Tudor (energetic, hard-nosed, slightly woo - her words) joins me to talk stick figures, attracting the right...
Selling Education
Somewhere in your student enquiry pipeline right now, there's a family who went quiet after visiting, an agent whose enthusiasm never turned into bookings, or a student you promised to get back to and haven't. You know...
Selling Education
<p>What if the reason your admissions team isn't converting has nothing to do with their skills, and everything to do with the story they're telling themselves about sales?</p> <p>In this episode, Nicola Lutz sits down...
Selling Education
<p >Getting a "no" feels like a physical injury. Neuroscience proves it.</p> <p >Functional MRI studies show that social rejection activates the same regions of the brain as physical pain. And once you understand that...
Selling Education
<p >Most schools think turning up is enough. Book the meeting, open the deck, present the school. Job done.</p> <p >But according to Basia Salamon, one of Poland's leading education agents and founder of boutique...
Selling Education
<p>You've definitely written this in an email:</p> <p>“If you have any questions, please don’t hesitate to call.”</p> <p>It sounds polite. Professional. Safe.<br> But in student recruitment, it’s often where the...
Selling Education
<p>In this episode of Selling Education, I’m joined by career confidence expert Zena Everett to talk about something most admissions and recruitment teams feel but rarely unpack properly, the “crazy busy” trap. We dig...
Selling Education
<p>In this episode of Selling Education, I sit down with Ian Aird, CEO of English Australia and one of the most commercially astute leaders in the ELICOS sector.</p> <p>With 25 years across teaching, admissions...
Selling Education
<p>I’m joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who’s actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He’s been...
Selling Education
<p>In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer.</p> <p>What happens in admissions teams that would never be acceptable in a...
Selling Education
<p>In todays episode we have the one and only Julie Holmes.<br><br>Discover how independent schools and admissions teams can use AI to increase enrolments.</p> <p>Julie Holmes, serial inventor, tech developer, and #1...
Selling Education
<p>What really drives student bookings in today’s market?<br><br>In this episode, Umang Ghandecha, Executive Director at Londonist Global and one of the Hurun UK Under-35s, shares proven strategies for agents and...
Selling Education
<p>Kevin McNally is a seasoned figure in international language education with over 25 years of industry experience. As Owner and Director of Torquay International School (operating as International House Torquay), he...
Selling Education
<p >If you’ve ever worried about sounding too ‘salesy’ when talking to parents, agents, or even your Head this episode is for you.</p> <p >Lee Warren joins Nicola Lutz to talk about how to become more persuasive, more...
Selling Education
<p>What do people really buy when they choose a school?<br>It isn’t your facilities list, it’s the afters.<br><br>In this episode, international bestselling author and Britain’s Sales Trainer of the Year, Andy Bounds...
Selling Education
<p >Why Your Admissions Process Stalls and What to Do Instead</p> <p >Are you (or your team) holding back because you don’t want to be "too salesy"? This episode flips the script. Nicola explains why positioning...
Episode #2
<p >I'm joined by Brendan Schneider, founder of SchneiderB Media, and one of the few people in school marketing who's actually done the job. Admissions, marketing, leadership, budgets, boards, pressure. He's been...
Episode #1
<p >In this solo episode of Selling Education, I tackle a question that makes many schools uncomfortable, but cannot be avoided any longer.</p> <p >What happens in admissions teams that would never be acceptable in a...
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