#seen by Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, #seen dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity. Each episode cuts through the brand-safe noise to show how today’s best social managers, creators, and marketers build influence online without the playbook. From the chaos behind viral posts to the systems that make creativity repeatable, #seen is for anyone who lives and breathes social... and wants to get better at it.
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Contact path
Verified email
Booking probability
32%
Guest openness
Selective
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Signup to Generate a Pitchby Sked Social is where social media finally gets real. Hosted by Lachlan Bradford, dives into the people, ideas, and experiments shaping what it actually means to treat socials seriously. The unfiltered side of content, community, and creativity.
Recent episodes include "Hayley Westoby on Scammy Instagrams, Candles and Obama" (20 October 2026, 51 minutes), "Spend it Like it's Your Money with Aaron Mudford" (6 October 2026, 40 minutes), and "Why Do We Edit Photos of Ourselves?" (30 September 2026, 16 minutes).
#seen publishes roughly every two weeks, with episodes averaging 36 minutes.
Booking probability for #seen is 32%, and the host is rated Selective on guests. #seen requires a Pod Score of 80 or higher. #seen's contact route on record: verified email.
The strongest fits for #seen are Marketing, Advertising & PR. #seen has a business audience.
#seen is a business show.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #40
The people who win the AI boom won't be the ones who mastered AI first. Hayley Westoby has a different bet. Hayley spent 12 years inside some of Australia's biggest agencies before leaving to build a pay-as-you-go...
Episode #39
Aaron Mudford has spent six years at DataSauce, a full-service performance marketing agency in Melbourne working across paid social, paid search, email and creative for brands in fashion, events and beyond. In this...
Episode #1
In our very first 'Group Chat' podcast, the Sked Social team Lach, Gabby and Hana answer a very simple, but very deep question... Why do we edit photos of ourselves? From Snapchat dog ears to FaceTune, we get into the...
Episode #38
Elke Westerveld founded Social & Staple, a boutique digital marketing agency on the Gold Coast working across paid performance, retention marketing and creative strategy for ecommerce brands in beauty, fashion and...
Episode #37
Tom Maynard co-founded Amplify, a creator-led agency of around 200 people across Australia, Asia and the US, connecting brands, creators and publishers to build and distribute content around the world. In this episode...
Episode #36
Sean Fisher co-founded Zebra3, a Gold Coast agency built on email, retention marketing and Shopify, and also runs the white-label agency AdMerge and a Brisbane coffee roastery called Blackstone Road. In this episode he...
Episode #35
Most agencies think they are selling design. They are actually selling a folder of files, and that business is ending. Angus McGlynn dropped out of high school at 16 to take his first design job, having never opened...
Episode #34
Most founders treat a press release as the finish line. Elle Kress says that's the exact mistake that wastes the coverage you just earned. Elle runs Hey Good News PR, a founder-focused PR agency in Sydney, and...
Episode #33
Most brands don't have a content problem. They have a recognition problem. In this episode of #seen , Lach Bradford sits down with Kim James , founder of Wedge , to unpack why the brands winning on social aren't posting...
Episode #32
In this episode Most brands run their content backward. They over-polish the comments and under-think the posts. Angus Clark, founder of brand-strategy microagency Create a Frontier, makes the case for the opposite and...
Episode #31
Lach talks about the 30 lessons from 30 episodes of the #seen podcast. You can read the article here . This podcast is proudly brought to you by Sked Social . Start your FREE 14 day trial now.
Recent guests on #seen. Study who booked and why before you pitch.
Member (SBOE), District 10, Texas State Board of Education
Social & Staple
Hey Good News PR
Create a Frontier
PitchCentric classifies #seen under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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