Seeking the Best - The Real Estate Agent Podcast
Farming Works—But Probably Not the Way You’re Doing It
Real estate farming works, but it is not a matter of mailing one postcard and waiting for a seller to call. In this episode, Kathryn and Patrick break down what geographic farming actually requires: repeated exposure, a realistic marketing budget, local market research, community involvement, consistent communication, and enough time for people to know, like, and trust you. Kathryn shares how she gradually built one of her original farm areas through a neighborhood newsletter, market updates, postcards, open houses, community events, a neighborhood Facebook page, and years of showing up. It did not begin as a polished campaign, and it did not produce immediate results. It grew because the communication remained consistent and each layer supported the others. They also talk about why newer agents are often attracted to farming. Mailing feels safer than making calls, having conversations, or risking rejection. The problem is that farming costs money and usually takes longer to produce measurable business. It is not the lead source to choose when you need a listing immediately. You will learn how to evaluate a potential farm using turnover rate, average sales price, neighborhood size, existing agent market share, and the realistic cost of staying visible. You will also hear why farming can eventually become a strong, scalable source of listings—but only after you have the revenue and patience to treat it like a long-term investment. Your Best Move this week is to choose one neighborhood you are considering and calculate its turnover rate before you spend anything. Episode extras, links, and the Candy Bag: https://www.OnSeekingTheBest.com Have a question for the show? Send it here: https://www.speakpipe.com/seekingthebest Watch on YouTube: https://www.youtube.com/@SeekingTheBestPod This episode is for newer agents, rebuilding agents, or any agent who is quietly avoiding bigger opportunities because they do not feel ready yet. Seeking the Best is a podcast for growth-minded real estate agents who want clarity, focus, and a better way forward. Hosted by Kathryn Stelljes and Patrick Fatica, the show blends real-world business lessons, honest conversations, and practical moves agents can use to build a business that actually works in real life.
