Second Life

Hosted by Who What Wear co-founder Hillary Kerr, Second Life spotlights successful women who have made major career changes. Guests share lessons they've learned through fearlessly daring to pivot, and how they've used skills from their "first lives" to navigate their winding career journeys.

Second Life is a business podcast hosted by Who What Wear co-founder, with 719 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Who What Wear co-founder hosts Second Life, a business show with 719 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Second Life

  The Who What Wear Podcast: Sterling Point Costume Designer Marissa Schwartz on Acing Gen Z Style and Where to Shop the Characters' Looks

  Sep 2, 202643 min

  Marissa Schwartz is the costume designer behind the hit new Amazon Prime Video series Sterling Point. The show has gained acclaim for its fresh perspective on the YA genre and its commitment to representing its Gen Z characters authentically in the dialogue, the acting, and, of course, the outfits. In this episode, Schwartz shares how she approached dressing each of the characters and which brands she leaned on—from Chanel to Bode to Still Here—to help tell the story. Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

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  Second Life

  Roxana Saidi: Founder and CEO of Táche

  Aug 31, 202654 min

  Roxana Saidi is the founder and CEO of Táche. However, before she founded her pistachio-milk brand, Saidi graduated with a degree in marketing and got her first job out of college in public relations in Los Angeles. She then founded a social media agency that eventually grew into a creative and brand strategy agency called Rx Social. She later moved to New York and transitioned into consulting, but while on a trip with her family, she was struck by an idea for a brand offering nut milk made from pistachios, which were a staple in her Middle Eastern household as a child. Her research proved that pistachio milk could be more sustainable than almond milk and more nutritious than oat milk, so she started Táche by experimenting in her kitchen and launched the brand in 2020. Táche quickly found its way into high-end cafés and grocery stores, such as Erewhon and Sprouts, and the brand recently entered Whole Foods with its three-ingredient pistachio milk.

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  Second Life

  The Who What Wear Podcast: Is the Era of Overproduced Weddings Finally Over? Wedding Expert Sunna Yassin Shares Where Wedding Trends Are Headed in 2027

  Aug 26, 202639 min

  This week, Who What Wear Editor in Chief Kat Collings chats with Sunna Yassin, an expert on all things weddings and cofounder of Bash Please. Yassin was one of the creative minds behind Alex Cooper's stunning destination wedding in 2024, and today, she is talking about where wedding trends are headed in 2027. Perhaps the most notable shift? Couples are moving away from overproducing their weddings, instead focusing on guest experience and making the details feel personal. Yassin shares how to achieve this level of authenticity through the invites, table arrangements, food, florals, and more.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

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  Second Life

  Isabella Hughes: Cofounder and Chief Revenue Officer of Better Sour

  Aug 24, 202649 min

  Isabella Hughes is the cofounder and chief revenue officer of the sour-gummy brand Better Sour. However, before founding her candy company, Hughes, who was born and raised in Hawaii, began her career in the arts, curating and coordinating exhibitions for a variety of organizations in the United States and UAE. She always had an interest in entrepreneurship, so in 2014, she started her first company—a Middle Eastern–inspired ice cream brand called Lezzetli. Around the same time, she came up with the idea for her second business, a Hawaii-grown herbal iced tea brand called Shaka Tea, which was acquired in 2022. After the acquisition, Hughes and her lifelong best friend Semira Nikou cofounded Better Sour. As daughters of Iranian immigrants who both grew up in Hawaii, Hughes and Nikou used their shared cultural backgrounds to inspire their flavors. Today, Better Sour is in over 4000 stores, including Erewhon, Whole Foods, and Sprouts.

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  Second Life

  The Who What Wear Podcast: Founder of Diotima and Creative Director of Proenza Schouler Rachel Scott Talks Carrying On the Legacy of a Brand

  Aug 19, 202631 min

  This week, Who What Wear Editor in Chief Kat Collings sits down in studio with founder of Diotima and Creative Director of Proenza Schouler Rachel Scott. They discuss landing her role at Proenza Schouler and how she carries on the brand’s legacy, from inspiration all the way to the runway. Plus, Scott shares what we can expect for Proenza Schouler’s showing at New York Fashion Week next month.  Watch this episode on our new YouTube channel⁠⁠⁠⁠, and be sure to subscribe!

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