Everyone says AI is changing legal marketing. Almost nobody will show you what that looks like at a firm your size. I'm Guy Alvarez. I spent twenty years inside legal marketing, first as a lawyer, then running a digital agency for law firms, and now helping law firm marketing, communications, and business development teams actually put AI to work. Second Chair is for the people doing that job, and the people on their teams who are already experimenting on their own. Every episode, someone shows what they're actually doing: a tool they built, an existing one they adapted, a workflow it replaced. What it cost them to get there, what broke along the way, what changed for their team once it worked. Along the way, we slow down and break down the AI concepts and jargon behind it, so you walk away actually understanding it, not just nodding along. Some of it works, some of it doesn't, and we say so.
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Contact path
Public web form
Booking probability
36%
Guest openness
Selective
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Signup to Generate a PitchEveryone says AI is changing legal marketing. Almost nobody will show you what that looks like at a firm your size. I'm Guy Alvarez. I spent twenty years inside legal marketing, first as a lawyer, then running a digital agency for law firms, and now helping law firm marketing, communications, and business development teams actually put AI to work.
Booking probability for Second Chair is 36%, and the host is rated Selective on guests. Second Chair requires a Pod Score of 80 or higher. Second Chair's contact route on record: public web form.
The strongest fits for Second Chair are Law & Legal Services.
Second Chair is a general podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Second Chair
<p>Everyone says AI is changing legal marketing. On Second Chair, I show you what that looks like at your firm.</p><p>I'm Guy Alvarez. I was a lawyer first, then ran a digital agency for law firms for 12 years, and now...
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