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Hosted by Search Influence · EN-US · 14 episodes
Established thought leaders with verified media credentials.
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. Built for digital marketing teams navigating the shift to AI-driven visibility. From Search Influence.
Search Influence hosts Search Influence Weekly SEO/GEO/Online Ads Industry Update, a business show with 14 episodes published.
This week's Search Influence briefing is about separation. Paid placement, organic ranking, AI citation, local lead flow, and conversion measurement are all becoming more distinct jobs. The larger takeaway: teams win by
This week's Search Influence briefing is about search visibility moving beyond web pages. Social posts, videos, chat answers, and AI-labeled ads are all becoming part of the same discovery system. The larger takeaway: th
This week's Search Influence briefing is about control moving another layer away from the marketer. Google is testing AI summaries inside Search ads, OpenAI is making ChatGPT Ads more operational, and AI referral reporti
This week's Search Influence briefing is about control and proof. Google is expanding AI-search reporting while also enforcing a spam cleanup, and ad platforms keep tightening automation around targets, campaign types, a
This week's Search Influence briefing is about control. Google, Bing, and ad platforms are adding more AI surfaces and AI reporting, but the practical advantage still comes from clean proof, clean data, and deliberate mi
This week's Search Influence briefing is about AI turning discovery into a controlled system of answers, feeds, agents, citations, and automated ad decisions. Traffic is less reliable as a scoreboard, so the work is to m
This week's Search Influence briefing is about AI systems becoming less like traffic sources and more like decision layers. Across SEO, paid media, creator strategy, and operational risk, the control points are proof, cr
This week's Search Influence briefing is about AI systems becoming both discovery surfaces and work surfaces. Across SEO, paid media, reporting, and agency operations, the winning inputs are clear entities, structured fa
This week's Search Influence briefing is about Google moving search, ads, and measurement toward the same AI-assisted decision layer. Google I/O and Google Marketing Live both point to a world where AI systems consume co
This week’s Search Influence briefing is about discipline, with an important correction: Google’s “AI Search is still SEO” guidance is useful, but Microsoft’s Bing team adds the missing nuance. Traditional search ranks p
This week’s Search Influence briefing is about controlled visibility: Google is adding more links inside AI Search, OpenAI is moving ChatGPT ads toward a real test channel, and ad platforms are giving automation more con
This week’s Search Influence briefing covers AI Max becoming the default Search automation layer, Google’s guidance for agent-friendly websites, ChatGPT fan-out favoring commercial/evaluative prompts, Microsoft’s agentic
This week’s Search Influence briefing covers the latest shifts in AI search and AI-led advertising: AI Overview clicks may be stabilizing, citations still matter, low-quality AI content is contaminating answer engines, G
Weekly intelligence on AI search, GEO, and paid media — what's changing, what it means, and what to do about it. From Search Influence . This week: Google's AI Local Pack is shrinking local search visibility for business
This week: eMarketer projects Meta will overtake Google as the world's largest ad platform. Google opens the PMax black box with a channel performance timeline. Meta's Andromeda engine makes creative the primary targetin
This week: companies are gaming AI search with self-serving listicles and Google is months behind on a fix. GEO delivers real ROI — 4-5x conversion lift, 78% AI mention rates, 156% branded search growth. And paid media g
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Search Influence Weekly SEO/GEO/Online Ads Industry Update is hosted by Search Influence. The show is categorised under business (marketing) and has published 14 episodes.
Search Influence Weekly SEO/GEO/Online Ads Industry Update has published 14 episodes.
Search Influence Weekly SEO/GEO/Online Ads Industry Update regularly covers business, marketing. It sits in the business category, with a marketing focus.
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