School for Startups Minutes
SFS Minute 1085: Your Customer Doesn't Care About You
I hope you have seen the lesson from this week that you and your customers think about different things. You're excited about the new colors that you're offering, the new horsepower improvement, and the new gauge that you've introduced into the system, and the customer is excited because it fits into the slot right. You and your customer are not on the same wavelength, and your job is to get on the same wavelength, but there are a lot of things that you and the customer just think differently about. One more thing the customer doesn't care about is you. I know that sounds really mean, but your customers don't care about you, not at first. Maybe eventually, maybe they'll learn to share your dream or realize that you have a really, really great purpose, but until that happens, you can't expect them to care about it the same way you do.

