Oct 13, 202622 min
Most specialty groups ask marketing for more volume. At New Jersey Brain and Spine, the goal is getting the right patient to the right subspecialist, and filling each surgeon's schedule with the cases they want to see...
business
Scaling Specialty Growth
Hosted by Hatch · business · EN
About this Podcast:
In specialty healthcare, growth is not optional. The challenge is growing while maintaining operational excellence and a world-class experience for your staff, partners,and most importantly, your patients. Scaling Specialty Growth is the podcast for leaders responsible for turning their organization’s growth goals into an operational reality. Each week, hosts Chris Poole and Joe Zboch go deep with a guest who’s doing the work. You’ll get an inside look at the strategy and nuance behind the systems they’ve built to scale sustainable growth. If you're looking for real stories from leaders in competitive specialty markets, this show is for you.
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Contact path
Public web form
Booking probability
29%
Guest openness
Selective
80/100
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What is Scaling Specialty Growth about?
In specialty healthcare, growth is not optional. The challenge is growing while maintaining operational excellence and a world-class experience for your staff, partners,and most importantly, your patients. Scaling Specialty Growth is the podcast for leaders responsible for turning their organization’s growth goals into an operational reality.
Who hosts Scaling Specialty Growth?
Scaling Specialty Growth is hosted by Hatch. The show has published 28 episodes to date.
What has Scaling Specialty Growth covered recently?
Recent episodes include "Marketing to the cases your surgeons want | Amanda Haro, Chief Marketing Officer, New Jersey Brain and Spine | Ep. 27" (13 October 2026, 22 minutes), "Growth comes from the people, not the numbers | Sandy Fragale, CEO, OSMS | Ep. 26" (6 October 2026, 20 minutes), and "Why 500 new leads didn't become new patients | Daniel Goldberg, SVP of Marketing and Growth, United Musculoskeletal Partners | Ep. 25" (29 September 2026, 19 minutes).
How often does Scaling Specialty Growth publish?
Scaling Specialty Growth publishes roughly weekly, with episodes averaging 21 minutes across 28 episodes.
How hard is it to get booked on Scaling Specialty Growth?
Booking probability for Scaling Specialty Growth is 29%, and the host is rated Selective on guests. Scaling Specialty Growth requires a Pod Score of 80 or higher. Scaling Specialty Growth's contact route on record: public web form.
Who should pitch Scaling Specialty Growth?
The strongest fits for Scaling Specialty Growth are Health & Wellness Services. Scaling Specialty Growth has a business audience.
About the host
Hatch hosts Scaling Specialty Growth, a business podcast with 28 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Oct 6, 202620 min
Most specialty practices can tell you how their growth shows up in the numbers. Fewer can tell you what holds the organization together while it grows. ㅤ Joe Zboch sits down with Sandy Fragale , CEO of Orthopedic and...
- Sep 29, 202619 min
A practice runs better campaigns, the form submissions climb, and the new patient numbers barely move. Daniel Goldberg has watched that happen enough times to know the problem usually sits behind the front desk, not in...
- Sep 22, 202622 min
Most growth advice assumes you can add providers. Holleigh Seales can't. Rheumatology Associates in Birmingham runs seven physicians and nine providers total, the physician owners settled on that number deliberately...
- Sep 15, 202622 min
Growth is not optional for an independent orthopedic group. Growth without the operations underneath it turns into a backlog nobody can work through. Joe Zboch talks with Alejandro Fernandez , CEO of Synergy...
View More
- Sep 8, 202623 min
Independent specialty practices keep hitting the same wall. Reimbursement is set by the government market, the cost side keeps climbing, and owner compensation flattens out underneath both. Joe Zboch talks with Larry...
- Aug 18, 202620 min
Patients want the robot and the better brace. Reimbursement is moving the other way, and the practice sits in the middle of that distance every single day. Joe Zboch , Director of Marketing at Hatch , talks with Thomas...
- Aug 11, 202623 min
Marketing is working, the phones are ringing, and then a new patient hits a completely different scheduling path than an established one. Joe Zboch talks with Jason Muchow , CEO of Advanced Bone & Joint, about what...
- Aug 4, 202621 min
Growth in a four-physician orthopedic practice doesn't look anything like growth in a health system, and the decisions that keep an independent group viable rarely show up in a strategy deck. This episode gets into what...
- Jul 28, 202622 min
Growth inside a private specialty practice usually gets split across departments. Marketing runs demand, operations owns the front desk and the contact center, online scheduling belongs to IT and Epic, and real estate...
Episode #15
Using therapy sites to test a market before building an ASC | Jessie Brovold, COO, OAW | Ep. 15
Jul 21, 202623 minGrowth in a specialty practice sounds like a good problem to have. Keeping the wheels on while you scale is the hard part. In Episode 15 of Scaling Specialty Growth, Joe Zboch talks with Jessie Brovold , COO of...
- Jul 7, 202624 minS0
<p>Turnover, low engagement, and dropping productivity are the symptoms every practice leader can see. This episode is about the culture problem underneath them, and how to catch it before it becomes a fracture. Host...
- Jul 7, 202624 min
Turnover, low engagement, and dropping productivity are the symptoms every practice leader can see. This episode is about the culture problem underneath them, and how to catch it before it becomes a fracture. Host Joe...
- Jun 30, 202622 minS0
<p>This episode looks at a problem every mid-size specialty group knows: when you don't own the surgery center and don't have physical therapy under your roof, your growth depends on referral relationships you don't...
- Jun 30, 202622 min
This episode looks at a problem every mid-size specialty group knows: when you don't own the surgery center and don't have physical therapy under your roof, your growth depends on referral relationships you don't fully...
- Jun 23, 202620 minS0
<p>Switching electronic health record systems is one of the riskiest projects a growing specialty practice will take on, and the danger isn't always where teams expect it. On this episode of Scaling Specialty Growth...
- Jun 23, 202620 min
Switching electronic health record systems is one of the riskiest projects a growing specialty practice will take on, and the danger isn't always where teams expect it. On this episode of Scaling Specialty Growth, Joe...
- Jun 16, 202624 minS0
<p>Referrals are how an independent specialty practice grows, and right now most of that work still runs on spreadsheets, paper, and someone's memory. This episode looks at what happens when a practice gets serious...
- Jun 9, 202624 minS0
<p>Most specialty groups treat growth as the goal and figure the operations will catch up. This episode is about why that order is backwards. Host Joe Zboch of Hatch sits down with Michelle Winfield-Hanrahan, Chief...
- Jun 2, 202611 minS0
<p>This episode steps back from the guest chair. Joe Zboch, director of marketing at Hatch and host of Scaling Specialty Growth, recaps what five COOs and operations leaders at scaling practices taught him about the...
Recent guests
Recent guests on Scaling Specialty Growth. Study who booked and why before you pitch.
D
Daniel Goldberg
Partner and Chair of the Data Strategy, Privacy, and Security Group at Frankfurt Kurnit Klein & Selz, Palo Santo & Bridge Investments
B
Brian Hayes
soprano saxophone and alto flute player, Banking and Payments Federation of Ireland
K
Kelli Anderson
Occupational & Lymphedema Therapist, DMOS Orthopaedic Centers
S
Sandy Fragale
Orthopedic and Sports Medicine Specialists
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