
Scale With Partners
The CRO Who Left Fortune 1 to Make Out of Home Measurable: Gabby Stoller
Gabby Stoller joined Walmart's food team when it was 20 people and left after it grew past 400. Then she walked away from Fortune 1 for a 100 person ad tech company, a move plenty of people told her was bonkers. At Big Happy she built a digital out of home business on tech the company owns, turning 3D assets in under 14 business days instead of the three to six months an outsourced build takes. Her obsession now is third party measurement, so out of home gets held to the same standard as every other channel. Big Happy - https://www.bighappy.co/

