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Say It Anyway

Hosted by SE Ranking x Planable · business · EN-US

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About this Podcast:

Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest — sometimes uncomfortably honest — look at what’s actually happening across the modern marketing landscape.

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Contact path

Public web form

Booking probability

31%

Guest openness

Selective

80/100
Required Score

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Questions about Say It Anyway

What is Say It Anyway about?

Say It Anyway is the podcast where we say the things about digital marketing you’re technically supposed to keep to yourself. Every week, hosts Mordy Oberstein (Head of Brand, SE Ranking) and Miruna Dragomir (CMO, Planable) take an honest, sometimes uncomfortably honest, look at what’s actually happening across the modern marketing landscape.

What has Say It Anyway covered recently?

Recent episodes include "Marketing is flattening, if you're flat" (2 July 2026, 17 minutes), "Agents aren't marketing's biggest problem. Your team structure is!" (10 June 2026, 14 minutes), and "Will brand no longer matter because of AI?" (4 June 2026, 18 minutes).

How often does Say It Anyway publish?

Say It Anyway publishes roughly every two weeks, with episodes averaging 29 minutes across 49 episodes.

How hard is it to get booked on Say It Anyway?

Booking probability for Say It Anyway is 31%, and the host is rated Selective on guests. Say It Anyway requires a Pod Score of 80 or higher. Say It Anyway's contact route on record: public web form.

Who should pitch Say It Anyway?

The strongest fits for Say It Anyway are Marketing, Advertising & PR. Say It Anyway has a business audience.

About the host

Say It Anyway is a business podcast with 49 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Say It Anyway

    Marketing is flattening — if you're flat

    Jul 2, 202617 min

    "Marketing is flattening" is the doomscroll take of the moment. Every CMO community, every newsletter, every panel: AI is going to make every brand sound the same, look the same, and blur into one giant beige blob...

  • Say It Anyway

    Agents aren't marketing's biggest problem. Your team structure is!

    Jun 10, 202614 min

    Every conference talk, every LinkedIn thread right now: agents, agents, agents. Mordy and Miruna think that framing is hiding the actual problem. The real struggle for most marketing teams isn't the technology — it's...

  • Say It Anyway

    Will brand no longer matter because of AI?

    Jun 4, 202618 min

    Brand Isn't Dying. You're Just Looking at the Wrong Part of the Funnel. Every few weeks, somebody declares brand dead because AI is going to handle the discovery, the research, and the decision for the user. Convenient...

  • Say It Anyway

    Stop hacking LLMs (Why and How)

    May 21, 202618 min

    SEOs are doing what SEOs do. And Mordy has some feelings about it. Two tactics have become the go-to playbook for gaming LLMs right now. The first is chunking: stripping your entire site down to bite-sized snippets —...

  • Say It Anyway

    Don’t Dump LLM Visibility on Your SEO Team

    May 14, 202614 min

    Here’s an uncomfortable conversation no one wants to have with their CMO. When AI visibility became the next big metric to chase, most marketing leadership did what felt instinctively logical: handed it to the SEO team...

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  • Say It Anyway

    You have to be crazy to advertise on ChatGPT!

    May 7, 202620 min

    Short answer: yes. Long answer: this episode. ChatGPT is running ads at $60 per impression. Not per click — per impression. That’s Super Bowl money, for a platform where the majority of users still aren’t seeing any...

  • Say It Anyway

    Stop Using AI for Output — Use It as Your Audience

    Apr 28, 202618 min

    “How much more can we produce with AI?” is the wrong question. Everyone is measuring AI adoption by output: more content, more copy, more campaigns, more. Mordy Oberstein and Miruna Dragomir argue that framing has teams...

  • Say It Anyway

    [Debate] Budgeting for multi-engine search: Where should your next $10K go?

    Dec 16, 202538 min

    At SEO Foresight 2026 on December 9, join widely respected voices in search—Barry Schwartz, Melissa Popp, Erin Sparks and Grace Frohlich—for a grounded discussion on how teams are planning budgets across today’s...

  • Say It Anyway

    Multi-platform search is here: Building brand visibility across Google, TikTok, and answer engines

    Nov 25, 202540 min

    Join Jessica Redman, co-founder of Didgeheads and multi-platform visibility strategist, for a fast-paced guide to showing up across Google, TikTok, and AI answer engines. In this episode, Jessica unpacks the psychology...

  • Say It Anyway

    Conversational AI meets cognitive bias: Re-engineering search strategy for the human brain

    Aug 27, 202550 min

    Join Garrett Sussman, Director of Marketing at iPullRank, as he explores how conversational AI and cognitive bias are reshaping search strategy in 2025. In this episode, Garrett breaks down how chat-style answer...

  • Say It Anyway

    AI-ready schema: Feeding Google’s answer engines with structured data

    Jul 24, 202537 min

    Join Alex Moss, Principal SEO at Yoast and co-founder of FireCask, as he dives into the world of AI-ready schema and structured data, sharing insights from his 20+ years of experience in technical SEO. In this episode...

  • Say It Anyway

    The AI reality: Navigating strategic shifts in SEO

    Jun 12, 202537 min

    Join Barry Schwartz, President at RustyBrick, Thomas Phillips, Co-Founder of DTC SEO Agency, and Janna Pugh, SEO Specialist at Five9, as they discuss how AI-driven search is rewriting the SEO rulebook. Discover where...

  • Say It Anyway

    Building a Sustainable SEO Strategy for Local Businesses

    May 27, 202530 min

    In this episode, John Reinesch, Founder of Asset Growth, shares key insights into building and sustaining effective local SEO strategies. Learn about long-term versus short-term tactics, foundational SEO elements...

  • Say It Anyway

    Driving Real Revenue with SEO: Unpacking Demand Generation, Attribution & AI

    Apr 24, 202528 min

    ​In this episode, Marketing Director at edays, Lewis Rennison , dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential...

  • Say It Anyway

    Local SEO & Google Business Profiles: Future Trends

    Mar 25, 202523 min

    In this episode, local SEO expert and Platinum Google Product Expert, Claudia Tomina, discusses how AI-driven search tools are reshaping local SEO—highlighting which strategies are becoming obsolete and which core...

  • Say It Anyway

    How SEO Copywriting Has Evolved With GenAI Search — What Works, What’s Dead, and How to Stay Ahead

    Feb 26, 202537 min

    In this episode, the pioneer of SEO copywriting, Heather Lloyd-Martin, discusses how generative AI tools are reshaping SEO copywriting—highlighting which tactics are losing relevance and which foundational principles...

  • Say It Anyway

    Adapting SEO for Generative AI: Creating Content That Serves AI-Powered Search Experiences

    Jan 28, 202539 min

    In this episode, Rejoice Ojiaku discusses SEO strategies that serve AI-driven search experiences like AI Overviews and ChatGPT. Discover how generative AI is transforming SEO, the challenges and opportunities it...

  • Say It Anyway

    The State of AI Overviews in 2024 – Research Insights and Future Forecasts

    Dec 23, 202431 min

    Join industry-leading SEO experts for an exclusive panel discussion on Google's AI Overviews. Barry Schwartz, Itamar Blauer, Erin Sparks and Anastasia K. are discussing the evolution of AI-driven search features and...

  • Say It Anyway

    Maximizing Impact with Minimal Resources: Crafting Effective SEO Strategies for Budget-Conscious Clients

    Dec 3, 202432 min

    In this episode, Signify Digital’s Managing Partner Beth Sherman explains how to create impactful SEO strategies on a tight budget. Learn how to tackle key challenges for budget-conscious clients, focus on areas with...

  • Say It Anyway

    Mastering Analytics for Agencies: Insights from GA4 and Beyond

    Nov 7, 202441 min

    Explore GA4 analytics with Dana DiTomaso, President and Partner at Kick Point. In this episode, Dana shares her expertise with GA4, covering everything from using its event-based model to reporting with Looker Studio...

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