Hosted by Ken Lempit · 🇺🇸 US · EN-US · 198 episodes
Established thought leaders with verified media credentials.
Join us as we interview CEOs and GTM leaders of fast-growing SaaS and AI firms to reveal what they are doing that’s working, and lessons learned from things that didn’t work as planned. These deep conversations dive into the dynamic world of SaaS B2B marketing, go-to-market strategies, and the SaaS business model. Content focuses on the pragmatic as well as strategic, providing a well-rounded diet for those running SaaS firms today. Hosted by Ken Lempit, Austin Lawrence Group’s president and chief business builder, who brings over 30 years of experience and expertise in helping software companies grow and their founders achieve their visions. Full video and shorts on YouTube at https://www.youtube.com/@SaaSBackwardsPodcast
Ken Lempit hosts SaaS Backwards - Reverse Engineering SaaS Success, a business show with 198 episodes published.
Send us Fan Mail Guest: Ivan Lee, Founder & CEO of Datasaur We’re looking at what happens when AI changes the market faster than the old SaaS playbook can keep up. Ivan Lee, founder and CEO of Datasaur, joins SaaS Backwa
Send us Fan Mail Guest: Anthony Nitsos, Founder of SaaS Gurus A SaaS company doesn’t become fundable because it’s growing—it becomes fundable when the financial engine underneath that growth can withstand scrutiny. In th
Send us Fan Mail Guest: Jason Roberts, Fractional Client Operations Executive at Scale CxO -- In this episode, we explore why SaaS retention problems often begin long before renewal—inside the sales, onboarding, and cust
Send us Fan Mail Guest: Dillon Okner, Founding Partner of The Oak Group / SiteRise -- In this episode, we look at how a services business can become the proving ground for a SaaS opportunity. Dillon Okner, founding partn
Send us Fan Mail Guest: Tim Schumacher, Co-Founder of saas.group -- In the AI era, code alone no longer drives SaaS value the way it once did. In this episode of SaaS Backwards, we sit down with Tim Schumacher, co-founde
Send us Fan Mail Guest: KG Charles-Harris, Founder & CEO of Quarrio -- The SaaS AI trap is believing fast answers are good enough when the real advantage comes from trustworthy, decision-grade intelligence. In this episo
Send us Fan Mail Guest: Cliff Simon, CEO & Founder of Polaris Ops -- AI may be everywhere in SaaS right now, but most go-to-market teams still are not ready to operationalize it. In this episode of SaaS Backwards, Ken Le
Send us Fan Mail Guest: You Mon Tsang, Co-Founder & CEO of ChurnZero -- In this episode of SaaS Backwards, Ken Lempit talks with ChurnZero co-founder and CEO You Mon Tsang about why retention and expansion are becoming c
Send us Fan Mail Guest: Sai Dhanak, CEO & Co-Founder of Deduction -- AI is changing SaaS, but this episode argues the bigger opportunity may be owning the service outcome, not just selling the software. In this episode o
Send us Fan Mail How to turn founder instincts into a repeatable pipeline engine. Guest: Javier Lozano, Fractional CMO & GTM Leader -- Founder-led sales is often the fastest way to get an early-stage SaaS company off the
Send us Fan Mail Guest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion In this episode of SaaS Backwards, Ken Lempit sits down with David Gabri
Send us Fan Mail How SaaS CEOs Should Navigate AI-Native, AI-Augmented, and Bolt-On AI Strategies to Protect Revenue and Reduce Churn Guest: Ken Lempit, President & Chief Strategist at Austin Lawrence Group -- AI is not
Send us Fan Mail Why SaaS companies stall at $10M, how execution breaks down, and what founders must change to scale -- Guest: Mark Abbott, Founder & CEO at Ninety Most SaaS companies don’t hit a wall because demand drie
Send us Fan Mail Guest: Lara Shackelford, SVP of Growth Marketing at iCapital -- Most SaaS companies are investing heavily in AI, yet many struggle to see meaningful ROI. In this episode of SaaS Backwards, Lara Shackelfo
Send us Fan Mail Guest: Kevin Jacobson, CEO at Foxen -- Most SaaS companies try to scale by adding headcount and channels. Foxen scaled by tightening fundamentals. In this episode, Kevin Jacobson, CEO of Foxen, joins hos
Send us Fan Mail Guest: Dave Boyce, Executive Chairman & EVP of Product at Winning by Design -- Most SaaS companies are still built to sell. Today’s buyers want to activate, experience value, and decide on their own. In
Send us Fan Mail Guest: David Karandish, Founder & CEO of Capacity -- Most SaaS companies don’t fail because the technology is bad. They fail because they build point solutions, chase the wrong markets, and struggle to t
Send us Fan Mail Guest: Prasanth Chilukuri, Co-Founder & Managing Partner at Soul Street Ventures -- The biggest threat to early-stage SaaS growth isn’t competition. It’s founder distraction, unfocused GTM motions, and c
Send us Fan Mail Guest: Mark Walker, CEO at Nue.io -- SaaS pricing isn’t breaking because of AI — it’s breaking because most revenue systems were never built for the speed and complexity of today’s models. In this episod
Send us Fan Mail Guest: Brent Adamson, Co-Author of The Framemaking Sale & Co-Founder of A to B Insight SaaS sales teams obsess over beating competitors—but the real battle isn’t across the table. It’s in the buyer’s min
Anthony Nitsos
Founder · SaaS Gurus
1 appearance on this show
Jason Roberts
Social Entrepreneur | Frontline Friendly Advocate | Speaker | Career Coach · Pension Resource Institute and Retirement Law Group
1 appearance on this show
Tim Schumacher
World Fund
1 appearance on this show
Cliff Simon
Chief Revenue Officer · Carabiner Group
1 appearance on this show
Javier Lozano
Fractional CMO & GTM Leader · Bolder Media Co.
1 appearance on this show
Mark Abbott
author of “Work 9.0: The Evolution of Work” · Engineering Change Lab
1 appearance on this show
Kevin Jacobson
CFO/COO · Foxen
1 appearance on this show
Dave Boyce
SaaS builder, go-to-market (GTM) operator, PLG advocate, author of Freemium · Winning By Design
1 appearance on this show
David Karandish
Founder and CEO · Capacity
1 appearance on this show
Mark Walker
former member of the U.S. House of Representatives, advisor to the Republican National Committee · Direct Digital Holdings
1 appearance on this show
Brent Adamson
Author of The Challenger Sale and The Challenger Customer · Skinny Rhino Productions
1 appearance on this show
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SaaS Backwards - Reverse Engineering SaaS Success is hosted by Ken Lempit. The show is categorised under business (marketing) and has published 198 episodes.
SaaS Backwards - Reverse Engineering SaaS Success has published 198 episodes.
SaaS Backwards - Reverse Engineering SaaS Success regularly covers business, marketing, management. It sits in the business category, with a marketing focus.
SaaS Backwards - Reverse Engineering SaaS Success is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
SaaS Backwards - Reverse Engineering SaaS Success hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of SaaS Backwards - Reverse Engineering SaaS Success average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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