Rock n' Roll Research Podcast

Shawn Herbig prefers his old fashioned with a side of insights. After starting his career at Ford Motor Company, Shawn founded IQS Research in Louisville which is still going strong after 27 years. But that’s not his...

After training in electrical engineering and finance, a split-second decision to join P&G’s Consumer Market Knowledge department in Saudi Arabia launched Yogesh Chavda’s lifelong career in global insights, marketing and...

During the week, Jeff Howanek is a Sr. Director at the Langston Company, a top consumer insights firm in Denver focused on modular approaches and thoughtful use of AI. But when the weekend comes, you can find Jeff...

“I will never again build a strategy that is not built on consumer insights.” That is a lesson Pam Everett learned the hard way earlier in her career as a product manager at Husqvarna. She has gone on to apply that...

Kahren Kersten is a highly trusted strategic advisor and consultant through both Cambiar and her own firm, Experience Insights. She is an Insight250 member and passionate industry advocate through her involvement in the...

A behavioral economist, a BBC quiz show winner and a 14-yr old college student walk into a bar . . . and they realize they are all Leigh Caldwell, founder of Irrational Agency. Leigh traces his intellectual, social and...

Brian Peterson is currently Digital Marketing Director at the top tier sample company, EMI Research Solutions, where he has been for the past 9 years. He’s also the long-time host of the Intellicast podcast. We talk...

Alisa Hamilton is the founder of Harvest Insights in Atlanta. She made waves recently by announcing that every proposal she delivers will now come with two prices: with and without AI. That’s the kind of transparency...

“It’s my job to figure out what does the future of research look like and how do I help us get there as Eli Lilly.” How does one get a really cool role like that? Andrew Embry shares his unique journey at Eli Lilly and...

Arry Tanusondjaja is currently Sr. Marketing Scientist at the Ehrenberg-Bass Institute where he’s been for the past 16 years. As accomplished as he is in the field of marketing science, it is neither his first career...

From growing up on a West Texas farm to starting her career in the energy sector, April Bell has had a fascinating path to and through the world of insights. With her company, Made with Empathy, April has helped spur...

Chad Nicholson is the EVP of Strategic Intelligence at the independent advertising powerhouse, BarkleyOKRP. You’re familiar with their iconic work like the Burger King “You Rule” campaign. They also work with other...

From his home on the Spanish coast, Bernice Klaassen has been a leading thinker and contributor to the global dialogue on the future of insights and analytics. Once you know his journey, it is easy to understand why...

Gabe McElwaine is currently a Sales Director at the super innovative insights firm, i-Genie, who is meeting the moment and addressing timeless business and marketing questions for brands in new and clever ways. Gabe’s...

After a long run as a consulting and client leader at Ipsos by way of GfK, Tim Spenny is now at Conveo helping to chart the future of qualitative research at scale. But once upon a time, Tim was fronting original and...