REWORK

AI didn't just speed up the development of Basecamp 5, it changed how it was built. This week, Jason Fried and David Heinemeier Hansson break down how much of a role AI played in building their latest product, where it...

Basecamp 5 is out in the world! In this episode, Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to talk about some of the details of the launch and the big decisions that went into it. They...

With the launch of Basecamp 5 approaching, 37signals co-founders Jason Fried and David Heinemeier Hansson discuss what happens inside their company when it enters “launch mode.” They talk about temporarily shifting...

Making it easy for customers to leave might sound like the wrong move, but it's actually a sign of confidence. This week, Jason Fried and David Heinemeier Hansson talk about why removing friction, especially on the way...

Knowing when to stop is harder than it sounds. In this episode, Jason Fried and David Heinemeier Hansson talk about the moment when more work stops helping and starts getting in the way. They share how to recognize when...

Opening things up changes how people use your product. In this episode, David Heinemeier Hansson walks through a new feature that makes Basecamp accessible to AI agents through a Command Line Interface (CLI). He shares...

Profit matters, but it’s not the whole story. In this episode, Jason Fried and David Heinemeier Hansson talk about building a company around independence instead of endless growth. They reflect on finding the right size...

Not every decision comes from a spreadsheet. In this episode, Jason Fried and David Heinemeier Hansson talk about trusting your instincts when building something new. They share how experience sharpens those instincts...

Following up on an earlier conversation about AI , this episode shifts to the product side of the discussion. Host Kimberly Rhodes chats with 37signals CEO and co-founder Jason Fried about his daily AI use, what it's...

Connecting with customers is part of the job. In this episode, Jason Fried and David Heinemeier Hansson share why staying close to the people who use your product still matters, even as companies scale. They touch on...

Sometimes speed matters more than polish. In this episode, the team shares how a HEY Calendar feature went from idea to shipped in about a day — and what made that possible. It’s a look at when moving quickly helps...

The confetti’s settled. The product is out in the world. So… what happens next? Jason Fried and David Heinemeier Hansson share what the days after a launch actually look like at 37signals. They discuss not letting early...

A fresh batch of listener questions leads this week's conversation. Jason Fried and David Heinemeier Hansson talk through how they approach product walkthroughs, what's ahead for open code at 37signals, and why a little...

Coming up with a product name doesn’t have to be complicated. In this episode, Jason Fried and David Heinemeier Hansson share when in the development process a name is chosen, how several of their products got their...

AI has moved fast, and so has 37signals’ thinking. This week, host Kimberly Rhodes talks to co-founder and CTO David Heinemeier Hansson about the progress AI has made over the last few months. David shares what’s...