
Episode #17
Where Growth Actually Breaks (It's Not Where You Think) with Debra Bowers
Most CEOs assume a growth problem is a sales problem — but Debra Bowers has spent decades proving that's almost never where the real break is. Debra is the founder of The Growth Vanguard and Hexagon Media, a marketing-focused agency, with over three decades in corporate marketing and agency work. She's built a reputation for diagnosing exactly where a company's growth cycle is breaking down — often finding the real issue buried in operations, culture, or a frontline team that never knew it was part of the sales process. She also hosts her own podcast, Deals with Heels , covering entrepreneurship and leadership through a female lens. In this episode, we get into: → Why "branding isn't marketing" — and the difference between visibility and actual demand → The myth of the rock-star salesperson, and why a great rep in a broken process will just break the process → A real story of an HVAC company whose #1 technician had no idea he was quietly capping their growth → Why sustainable growth depends on existing customers more than new acquisition → What separates leaders who get real buy-in from leaders who just get compliance → The "founder-led business trap" — and how to scale yourself alongside your company If you've ever felt like everything in your marketing is working and your growth still isn't moving, this conversation will show you where to actually look. Connect with Debra Bowers: thegrowthvanguard.com #RevenueScience #GrowthStrategy #DemandGeneration #LeadershipAlignment #B2BMarketing

