Hosted by rethinkassociation · 🇺🇸 US · EN-US · 31 episodes
Established thought leaders with verified media credentials.
Rethink what’s possible for associations - honest voices, bold questions, and mindset shifts that matter.
rethinkassociation hosts Rethink Association, a business show with 31 episodes published.
What if your members are telling you exactly what they want - and not with words? Carlos Cardenas joins Sharon and Aimee to explore neuromarketing, behavioral economics, and AI through the lens of association strategy. T
With shrinking attention spans and overflowing inboxes, associations can’t rely on “spray and pray” marketing anymore. Ahead of ASAE’s MMC + Tech Conference, Sharon sits down with Morgan to talk personalization, omni-cha
What happens when associations stop guessing - and start predicting? In this episode, Sharon and Aimee sit down with Dr. Michael Carr-Tatonetti to explore how AI is reshaping pricing, programming, and member engagement.
AI isn’t just transforming tech - it’s entering the most human industries. In this episode, salon owner and master colorist Ruby Devine joins Sharon to explore what happens when artificial intelligence starts generating
Sharon and Garra challenge the reflex to build marketing around birth years. From TikTok news habits to cultural trends that span four generations, they question whether age is truly the issue - or if outdated assumption
What does brand awareness look like when you’re not being targeted by an ad? After a month in Japan and the Philippines, Sharon shares what she noticed just by living - train stations, billboards, vending machines, and t
2026 isn’t about doing more marketing - it’s about doing more of what matters. In this episode, we break down the six shifts redefining association marketing, from geotargeting and behavioral segmentation to smarter metr
From brainstorming to writing to redefining intelligence itself, this conversation challenges the idea that AI diminishes our value. Instead, it shows how AI can elevate human thinking while giving us back the time and s
Nike just took a swing at one of the most iconic slogans in history - flipping Just Do It into a new challenge: Why Do It? For those of us who grew up with Michael Jordan and Air Jordans, it feels almost untouchable. But
What happens when INBOUND takes the wheel? Maneesha sits down with Ron McGrath (CEO), Sharon Pare (Director of Partnerships), Cynthia DeJesus (Sr. Account Executive), and Garra Swayne (Strategic Account Manager) to unpac
“If your members can get answers from ChatGPT in 10 seconds, why would they sit through your 90-minute webinar?” In this episode, we discuss why associations that ignore AI risk becoming irrelevant - and how to turn a ch
AI is changing everything - but at what environmental cost? Join Sharon and Garra with guests Khanh Vu and Susan Park as they unpack the hidden energy and water demands of AI, its impact on communities, and how we can bu
In this lively episode of Rethink Association, Maneesha Manges, CXO at HighRoad Solutions, hands the mic to Sharon Pare, our Director of Partnerships, for a wide-ranging conversation that’s part TikTok trend talk, part m
As we start 2025, we're diving into the latest slang shaking up the digital world - words and phrases so fresh that even Millennials and Gen Z are scratching their heads! Elise Faverio, being a Gen Zer herself, breaks do
Building a marketing team of the future is rapidly evolving as younger generations are entering the workforce. What worked for one generation in the past, may no longer fit the bill, so how do you ensure a harmonious wor
Officially back from maternity leave (with a now almost 5-month-old) and restarting season 4 of Rethink Association, Garra is joined by Sharon Pare, HighRoad's own Senior Partnership Program Manager, to discuss the one a
2024 marketing trends are a continuation of what has became popular over the last few years, especially in regard to short form video and influencer marketing, think TikTok (if it doesn't get banned in the U.S. of course
Are you finding that you’re doing a lot of “work arounds” to accommodate technology stack limitations? If your organization goals are updated every year, what about your technology stack - does it have to keep up at the
On this month's episode, we have some special guests from the HighRoad team joining us to talk all things artificial intelligence (AI) and how association marketers can benefit from such a powerful tool. While there are
Let’s think back at how some of your sales and marketing teams qualify leads - are they following up with every lead and adding them to a drip campaign or are they taking it a step further to make sure your association i
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Rethink Association is hosted by rethinkassociation. The show is categorised under business (marketing) and has published 31 episodes.
Rethink Association has published 31 episodes.
Rethink Association regularly covers business, marketing. It sits in the business category, with a marketing focus.
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