
Episode #400
FunBox Bouncing Into a Vacant Box Near You
What does it take to scale kids entertainment nationwide? Family entertainment has become a major part of the retail real estate conversation. But as the category gets more crowded, the concepts that grow will need more than a good idea. Suat Gokmen , co-founder and part owner of FunBox , joins Chris Ressa to talk about the growth of the kids entertainment brand and what it takes to scale a concept in today’s retail environment. Built around large-scale inflatable play parks, FunBox primarily serves kids ages two to 10 and has found a particularly strong business in birthday parties. The concept started outdoors following COVID before gradually moving indoors, a shift that opened the door to a much larger retail expansion strategy. Today, FunBox has eight operating locations, 10 under construction, six signed leases and more deals in the pipeline. But growth brings a different set of questions. As FunBox expands nationwide, the team has to balance the right markets, the right real estate and the right franchisees. A location can look great on paper and still not work. Gokmen still visits potential sites himself, combining data with what he sees and experiences on the ground before moving forward. There is also a bigger shift happening across family entertainment. After years of rapid growth, Gokmen sees a category beginning to face some growing pains. Rather than respond by adding more attractions or complexity, FunBox is staying focused on the experience that built the business. Ressa and Gokmen discuss what FunBox has learned as it scales, the realities of growing through franchising, what landlords should understand about the concept and where kids entertainment fits into the next phase of retail real estate. What You’ll Hear How FunBox is scaling from outdoor parks to indoor retail Why birthday parties are a major part of the business How FunBox evaluates new markets and locations Why a 16-foot ceiling opens up more retail opportunities How franchising is shaping where FunBox expands next Why FunBox is staying focused as the FEC market gets crowded Chapters 01:04 — Meet Suat Gokmen and FunBox Meet the entrepreneur behind FunBox and the experiences that led him to kids entertainment. 01:57 — From real estate and cars to FunBox Suat shares his path through real estate, auto dealerships and other ventures before FunBox. 04:04 — How FunBox got its start How an outdoor bounce park concept during COVID evolved into an indoor entertainment business. 06:09 — Finding FunBox’s core customer Why FunBox stays focused on younger kids and the families bringing them through the door. 07:55 — Finding the right retail space The size, ceiling heights and market characteristics that can make a location work. 10:00 — Scaling through franchising How FunBox is using franchise growth to expand its footprint across the country. 12:09 — The economics behind FunBox A look at startup costs, insurance and the economics that shape the model. 13:49 — Standing out in family entertainment How FunBox thinks about competition as the family entertainment category gets more crowded. 16:03 — Proving the concept How an early indoor location helped validate the model and create momentum for expansion. 18:00 — Getting the right locations Why data matters in site selection, but seeing a potential location firsthand still matters too. 20:06 — Building the FunBox experience How birthday parties and private events have become a major part of the business. 21:53 — What’s next for FunBox Suat shares where FunBox is headed and his outlook on the future of family entertainment.

