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Hosted by Vanp Brand Studio, Vivian Perez · 🇺🇸 US · EN · 11 episodes
Established thought leaders with verified media credentials.
Ever wonder what really happens behind the scenes of a successful brand? Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all—the wins, the setbacks, and the ‘what-now’ moments that changed everything. Every week, Vivian Perez, host, and founder of Vanp Brand Studio, will sit down with inspiring founders to talk about the real stuff that got them to where they are today.
Vanp Brand Studio, Vivian Perez hosts Resilient as F*k!, a business show with 11 episodes published.
Key Takeaways: The "Perfect Packaging" Trap: Why over-investing in your branding before testing your product is a massive mistake. Your brand will evolve; don't let your ego delay your launch. No Replacement for Lived Ex
Key Takeaways: The "Clear Window" Trap: Why designing for aesthetics over food science will cost you retail placements, and how Ohme Foods successfully pivoted their entire brand identity to protect their product's shelf
Key Takeaways: Clarity Over Cleverness: Stop butchering your customers' actual words to sound "creative." The ultimate sophistication in branding is absolute simplicity. The "3 P's" Pitch Framework: Don't just sell the p
Key Takeaways: ● Authenticity is Your Best Strategy: Don't chase trends. Build products that you have a deep, personal connection to and that genuinely solve a problem you've experienced. ● Rebuilding from the Ground Up:
"Good brands have great tension." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with Viggy Venkat, the mastermind behind Tocha Foods. This isn’t your typical "hot sauce" story; it
"Getting distribution is not easy... but the hard part is getting it off the shelf." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with CPG veterans Michelle McKay-Prychidny and K
"Get a thousand people to try your product... it's gonna save you so much money later on." In this episode of Resilient as F*k!, host Vivian Perez (Vamp Brand Studio) sits down with Tony, the co-founder behind Queen Stre
"If you ever knew what it would take to get where you want to go... you'd never do it." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with Jason James, the visionary behind Vegan
"I thought, I'm going to make mistakes and that's okay. And I was okay with it all. So just be kind to myself about it. But learn as much as I can." In this episode of Resilient as F*k!, host Vivian Perez (Vamp Brand Stu
In this episode of Resilient as F*k!, Vivian Perez sits down with Tirzah Adrian, a passionate entrepreneur, to talk about the challenges of burnout, overcoming self-doubt, and building a brand rooted in community and col
In this episode of Resilient as F*k!, Vivian Perez sits down with Isabelle Guilmette, the heart behind Washboard Soapery & Such—a natural soap and personal care brand that started with a DIY deodorant and evolved into a
In this episode of Resilient as F*k!, Vivian Perez sits down with Andy Knox, the founder of Knox Your Socks Off Hot Sauce, to talk about his journey from homegrown side hustle to an award-winning product line. Andy share
How to build a successful brand without formal training? In this episode of Resilient as F*k!, Vivian Perez sits down with Leah Yard, founder of Leah Yard Designs to share her journey from crafting jewelry as a hobby to
In this episode, Vivian Perez and Sara Jónsdóttir discuss how Revol Cares was built to solve real problems for women through sustainable and socially impactful products. Sara opens up about the importance of storytelling
Overview: Vivian Perez and Myles Powell dive into the importance of small wins in building resilience and long-term success. Myles reflects on the lessons he’s learned from early setbacks, the role of community in his gr
Overview: Vivian Perez and Daniela Marin discuss the journey of introducing yerba mate to the Canadian market. Daniela dives into the challenges of educating consumers, adapting a traditional product for a new audience,
In this episode of Resilient as F*k!, Vivian Perez chats with Eliza Trendiak, founder of Lavoh, about her journey from running service-based salons to creating a sustainable reusable makeup remover cloth line. Eliza shar
Overview: In this episode, Vivian Perez chats with Tara Duncan, founder of Urban Calm Coffee, who shares her journey from an unfulfilling job to creating a coffee brand focused on calm. Tara talks about the importance of
In this episode, host Vivian Perez sits down with Isabelle, the founder of Remix Snacks, to discuss the real journey behind building a brand in the CPG industry. Isabelle shares her story of going from kitchen creations
Ep1: Sweet Dreams, Hard Lessons Oct 30 In this debut episode of Resilient as F*k!, host Vivian Perez shares the story of her very first business—a high-end cupcake venture she started with her mom in Bogotá. Fueled by pa
Myles Powell
Engineer to Food Entrepreneur · 8 Myles
1 appearance on this show
Isabelle Guilmette
Washboard Soapery & Such
1 appearance on this show
Andy Knox
Knox Your Socks Off Hot Sauce
1 appearance on this show
Leah Yard
Leah Yard Designs
1 appearance on this show
Sara Jónsdóttir
Revol Cares
1 appearance on this show
Eliza Trendiak
Lavoh
1 appearance on this show
Tara Duncan
Urban Calm Coffee
1 appearance on this show
Isabelle
Remix Snacks
1 appearance on this show
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Resilient as F*k! is hosted by Vanp Brand Studio, Vivian Perez. The show is categorised under business (entrepreneurship) and has published 11 episodes.
Resilient as F*k! has published 11 episodes.
Resilient as F*k! regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
Resilient as F*k! is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Resilient as F*k! hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Resilient as F*k! average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Resilient as F*k!'s guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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