Jun 4, 202643 minS2
Key Takeaways: The "Perfect Packaging" Trap: Why over-investing in your branding before testing your product is a massive mistake. Your brand will evolve; don't let your ego delay your launch. No Replacement for Lived...
business
Resilient as F*k!
Hosted by Vanp Brand Studio, Vivian Perez · business · EN
About this Podcast:
Ever wonder what really happens behind the scenes of a successful brand? Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all—the wins, the setbacks, and the ‘what-now’ moments that changed everything. Every week, Vivian Perez, host, and founder of Vanp Brand Studio, will sit down with inspiring founders to talk about the real stuff that got them to where they are today.
Pitch Analysis
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Contact path
Verified email
Booking probability
18%
Guest openness
Selective
80/100
Required Score
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What is Resilient as F*k! about?
Ever wonder what really happens behind the scenes of a successful brand? Resilient as F*k! is here to bring you the unfiltered stories of CPG founders who’ve been through it all, the wins, the setbacks, and the ‘what-now’ moments that changed everything.
What has Resilient as F*k! covered recently?
Recent episodes include "Stop Letting Your Ego Design Your Packaging: The Brutal Truth About CPG Community with Cheryl Appleton" (4 June 2026, 43 minutes), "Do You Actually Know How to Ship a Pallet? Retail Execution and Co-Founder Survival with Jenny from Ohme Foods" (28 May 2026, 33 minutes), and "Are You Clever or Are You Clear? Leopold Ajami on the Philosophy of Influence and Brand Storytelling" (21 May 2026, 40 minutes).
How often does Resilient as F*k! publish?
Resilient as F*k! publishes roughly weekly, with episodes averaging 36 minutes across 11 episodes.
How hard is it to get booked on Resilient as F*k!?
Booking probability for Resilient as F*k! is 18%, and the host is rated Selective on guests. Resilient as F*k! requires a Pod Score of 80 or higher. Resilient as F*k!'s contact route on record: verified email.
Who should pitch Resilient as F*k!?
The strongest fits for Resilient as F*k! are Business & Management Consulting. Resilient as F*k! has a business audience.
About the host
Resilient as F*k! is a business podcast with 11 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
May 28, 202633 minS2Key Takeaways: The "Clear Window" Trap: Why designing for aesthetics over food science will cost you retail placements, and how Ohme Foods successfully pivoted their entire brand identity to protect their product's...
Episode #7
Are You Clever or Are You Clear? Leopold Ajami on the Philosophy of Influence and Brand Storytelling
May 21, 202640 minS2Key Takeaways: Clarity Over Cleverness: Stop butchering your customers' actual words to sound "creative." The ultimate sophistication in branding is absolute simplicity. The "3 P's" Pitch Framework: Don't just sell the...
Episode #6
From MS Diagnosis to Global Superfood Brand: A Healing Journey with Amanie from Survival Moss
May 14, 202633 minS2Key Takeaways: ● Authenticity is Your Best Strategy: Don't chase trends. Build products that you have a deep, personal connection to and that genuinely solve a problem you've experienced. ● Rebuilding from the Ground...
Episode #5
Designing the "Dichotomy of Heat" and the Art of the Pivot by Viggy Venkat from Tocha Foods
Apr 9, 202641 minS2"Good brands have great tension." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with Viggy Venkat, the mastermind behind Tocha Foods. This isn’t your typical "hot sauce" story...
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Episode #4
Surviving the Retail Shelf and the SmartSweets Playbook with Koreann & Michelle from Roadmap CPG
Apr 2, 202647 minS2"Getting distribution is not easy... but the hard part is getting it off the shelf." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with CPG veterans Michelle McKay-Prychidny and...
Mar 26, 202641 minS2"Get a thousand people to try your product... it's gonna save you so much money later on." In this episode of Resilient as F*k!, host Vivian Perez (Vamp Brand Studio) sits down with Tony, the co-founder behind Queen...
Mar 19, 202640 minS2"If you ever knew what it would take to get where you want to go... you'd never do it." In this episode of Resilient as F*k! , host Vivian Perez (Vamp Brand Studio) sits down with Jason James, the visionary behind Vegan...
Mar 12, 202635 minS2"I thought, I'm going to make mistakes and that's okay. And I was okay with it all. So just be kind to myself about it. But learn as much as I can." In this episode of Resilient as F*k!, host Vivian Perez (Vamp Brand...
Apr 18, 202541 minS1<p>In this episode of Resilient as F*k!, Vivian Perez sits down with Tirzah Adrian, a passionate entrepreneur, to talk about the challenges of burnout, overcoming self-doubt, and building a brand rooted in community and...
Apr 11, 202538 minS1<p>In this episode of Resilient as F*k!, Vivian Perez sits down with Isabelle Guilmette, the heart behind Washboard Soapery & Such—a natural soap and personal care brand that started with a DIY deodorant and evolved...
Apr 3, 202528 minS1<p>In this episode of Resilient as F*k!, Vivian Perez sits down with Andy Knox, the founder of Knox Your Socks Off Hot Sauce, to talk about his journey from homegrown side hustle to an award-winning product line. Andy...
Mar 27, 202536 minS1<p>How to build a successful brand without formal training? In this episode of Resilient as F*k!, Vivian Perez sits down with Leah Yard, founder of Leah Yard Designs to share her journey from crafting jewelry as a hobby...
Feb 13, 202545 minS1<p>In this episode, Vivian Perez and Sara Jónsdóttir discuss how Revol Cares was built to solve real problems for women through sustainable and socially impactful products. Sara opens up about the importance of...
Feb 6, 202536 minS1<p>Overview:</p><p>Vivian Perez and Myles Powell dive into the importance of small wins in building resilience and long-term success. Myles reflects on the lessons he’s learned from early setbacks, the role of community...
Nov 28, 202430 minS1<p>Overview:<br />Vivian Perez and Daniela Marin discuss the journey of introducing yerba mate to the Canadian market. Daniela dives into the challenges of educating consumers, adapting a traditional product for a new...
Nov 21, 202435 minS1<p>In this episode of Resilient as F*k!, Vivian Perez chats with Eliza Trendiak, founder of Lavoh, about her journey from running service-based salons to creating a sustainable reusable makeup remover cloth line. Eliza...
Nov 14, 202440 minS1<p>Overview:<br />In this episode, Vivian Perez chats with Tara Duncan, founder of Urban Calm Coffee, who shares her journey from an unfulfilling job to creating a coffee brand focused on calm. Tara talks about the...
Nov 7, 202436 minS1<p>In this episode, host Vivian Perez sits down with Isabelle, the founder of Remix Snacks, to discuss the real journey behind building a brand in the CPG industry. Isabelle shares her story of going from kitchen...
Episode #1
Sweet Dreams, Hard Lessons
Oct 31, 20245 minS1<h1>Ep1: Sweet Dreams, Hard Lessons</h1><p>Oct 30</p><p> </p><p>In this debut episode of Resilient as F*k!, host Vivian Perez shares the story of her very first business—a high-end cupcake venture she started with her...
Recent guests
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