Relationships & Revenue Podcast

Life is all about relationships and great leaders heavily invest in those relationships. On the Relationships and Revenue Podcast, we talk about how to improve our most significant relationships at home so we can be better in our business relationships. We talk with experts from all over the world representing many disciplines about the best tips and strategies to become amazing people and amazing leaders. Welcome to the show!

Relationships & Revenue Podcast is a business podcast hosted by Unknown Host, with 345 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Relationships & Revenue Podcast, a business show with 345 episodes published.

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  Episode #337

  Episode 337 The Assessment Advantage with Maeve Ferguson (Part 2)

  Oct 2, 202636 minS7

  John continues his conversation with Maeve Ferguson about using intellectual property to create assessments and gather data about potential clients. Maeve explains what a data funnel is, how it differs from a traditional lead magnet, and how businesses can use it to connect people with the right offers. They also discuss adding assessments to books, the cost and process of building one, and how Maeve balances her business with family life. About Maeve Ferguson: Northern Ireland-based strategist working with bestselling authors, 7-10 figure thought leaders, and the world's most established experts. Former EY consultant. Former private equity director. Now the architect behind a new category of business asset that most experts do not yet know exists. Listen to this episode to learn more: [00:00] - People who might benefit from Maeve's work [02:00] - What is a data funnel? [05:45] - Why Maeve recommends making assessments part of the book [08:04] - Adding an assessment to books that are already published [10:52] - Cost of assessment implementation [12:26] - Maeve's connections with authors and publishing professionals [13:01] - Maeve's plans to write her own book about data [16:18] - John's plans for his book launch [17:28] - How entrepreneurship has affected Maeve's family life [19:45] - Maeve's definition of success [20:45] - #1 daily habit [20:52] - Traits of a great leader [22:14] - Legacy Maeve wants to leave behind [22:42] - How Maeve invests in her own marriage [28:23] - Creating memories with family [29:22] - Best way to connect with Maeve [33:10] - Books recommendation [33:37] - Wrap-up NOTABLE QUOTES: "Execution is an underrated skill." "The greatest thing that you can give your kid is to demonstrate for them on a daily basis what it looks like to have a loving, healthy marriage where Mom and Dad love each other and express that in front of them." "One of my favorite things about the assessment is that it leads with value. It gives so much insight, so much value before anything is ever sold. People have huge breakthroughs, huge realizations about self, or their situation, or where they are, or where they are in the process." "Date night or date day, whatever works for you guys. That needs to be in there in ink, and you plan everything else around that. That's how important it is for your marriage." "There's another way to do life." "Purpose is on the other side of pain. You can't deny it, you can't numb it, you can't pretend it's not there, and you can't avoid it. You have to work through it." BOOKS MENTIONED: You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business by Mike Kim ( https://amzn.to/4y1qvYJ ) The Power of Moments: Why Certain Experiences Have Extraordinary Impact by Chip and Dan Heath ( https://amzn.to/3VL1Xpv ) Write a Must-Read: Craft a Book That Changes Lives—Including Your Own by AJ Harper ( https://amzn.to/4iZsLfx ) 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Benjamin Hardy and Dan Sullivan ( https://amzn.to/4AO2lnu ) Rich Relationships: Create a Million-Dollar Network for Your Business by Selena Soo ( https://amzn.to/4dLOaVS ) PODCAST MENTIONED: Don't Write That Book Podcast with Mike Michalowicz and AJ Harper ( https://tinyurl.com/DontWriteThatBookPodcast ) USEFUL LINKS: https://www.maevefergusonconsulting.com/ https://www.linkedin.com/in/maeveferguson/ https://www.instagram.com/iammaeveferguson/ https://substack.com/@maeveferguson https://www.youtube.com/@maeveferguson CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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  Episode #336

  Episode 336 The Assessment Advantage with Maeve Ferguson (Part 1)

  Sep 25, 202638 minS7

  John's guest on the show is Maeve Ferguson, a thought leadership advisor and executive coach who helps thought leaders turn their intellectual property (IP) into powerful assessments that generate leads, attract clients, and build proprietary data that creates a real moat around their businesses. Maeve shares how a serious illness that left her bedridden for about four years completely changed the way she looked at work, success, and life. They also talk about the realities of entrepreneurship, why relationships matter in business, the importance of making things easy for your audience to understand, and why Maeve focuses on working with people who have real, well-developed intellectual property. About Maeve Ferguson: Northern Ireland-based strategist working with bestselling authors, 7-10 figure thought leaders, and the world's most established experts. Former EY consultant. Former private equity director. Now the architect behind a new category of business asset that most experts do not yet know exists. Listen to this episode to learn more: [00:00] - Intro [01:40] - Maeve's bio [03:06] - Maeve's journey from steeplechase to Ernst & Young (EY) [06:37] - The realities of entrepreneurship [10:50] - Why Maeve moved from Ernst & Young to private equity [12:35] - How a virus left her bedridden for about four years [14:24] - How the illness affected her family and loved ones [16:42] - How she protects her health and avoids repeating old patterns [17:48] - Learning about lead generation, sales, and business world [22:14] - What EY, PE, and IP mean [23:16] - John's coaching note on clear communication [25:16] - Why Maeve chose to work with thought leaders [27:52] - How Maeve finds and attracts high-level clients [28:50] - Why relationships and people matter more than status or image [32:42] - What is Agentic AI? [35:21] - Ontology and how to find real bottlenecks in your business NOTABLE QUOTES: "I pay a huge amount of importance on the relationships that I build and how I connect with people, and making sure that I always give before I get. So, yeah, about 50% of our business is from clients referring other people into us after working with us." "If you can be a champion at anything, I don't care how old you are … If you're a champ, you're a champ. Period." "Entrepreneurship is not for everybody … There are a lot of people who are running companies as hobby businesses and they would be better in a job." "If I were approached by a company that wanted to sponsor the show, if they didn't have a product or service that I used, I would not accept the money. Because if I don't believe in that, how could I possibly promote that?" "You gotta slow down to speed up." "The numbers never lie." USEFUL LINKS: https://www.maevefergusonconsulting.com/ https://www.linkedin.com/in/maeveferguson/ https://www.instagram.com/iammaeveferguson/ https://substack.com/@maeveferguson https://www.youtube.com/@maeveferguson CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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  Episode #335

  Episode 335 From Runway to Resilience with Christine Handy

  Sep 18, 202650 minS7

  John sits down with Christine Handy to talk about her upcoming film, "Hello Beautiful." Christine wrote the book Walk Beside Me after being diagnosed with cancer. The book is based on her own experience and the people who showed up for her during some of the hardest moments of her life. The book became the film, "Hello Beautiful," which releases in theaters on September 25, 2026. Christine talks about how cancer changed the way she saw herself, the importance of faith, true friendships and community, and the nearly 10-year journey of bringing her book to the big screen. About Christine Handy: Christine Handy is not just a name — she is a voice of hope, courage, and transformation. As a model, breast cancer survivor, mother, international speaker, influencer, and author, Christine uses her platform to uplift, inspire, and empower others to overcome adversity with faith, grace, and grit. Listen to this episode to learn more: [00:00] - Intro [00:44] - "Hello Beautiful" movie releases on September 25, 2026 [01:30] - Christine's bio [02:13] - Story behind writing Walk Beside Me [05:29] - Rebuilding her identity during chemo [08:42] - The friends who showed up [09:57] - What her sons went through during her illness [12:42] - How the book started becoming a movie [15:43] - Finding the right people for "Hello Beautiful" [18:41] - Casting Tricia Helfer as the lead [23:00] - Some of the wins and disappointments of the film journey [25:26] - The personal cost of making the film [26:04] - Filming schedule and locations [28:11] - Music by Marco Werba and London Symphony Orchestra [28:41] - What comes next for "Hello Beautiful" [29:35] - Initial theatrical release markets [30:17] - Attending red carpet events now as a writer and producer [31:35] - The incredible response "Hello Beautiful" has received [35:23] - Is there a second book for Christine? [36:14] - When John's mom was diagnosed with cancer [39:23] - Christine's unsustainable schedule over the past years [41:44] - The unexpected impact of the film on hospitals [42:39] - The physical and emotional toll of constant working [47:46] - Best way to connect with Christine [48:33] - Closing remarks NOTABLE QUOTES: "I was determined to become a light instead of a victim in this world." "Your beauty is an internal job. It has nothing to do with whether I have breasts or not. My beauty was not dissected because I lost my chest. I am whole. I am made in God's image, and that's why my value has not changed one bit." "I kind of skipped that season of my life. And so, when I was faced with a rebuild, I made a conscious decision that I was going to rebuild and do the work to know who I was and to find the reasons that people were showing up for me." "I am a very courageous young woman and somebody that had great grit and determination, which is why I was able to rebuild and to use that pain that I had gone through to help other people. Because I also rebuilt myself with a lot of self-confidence." "I talk very freely about the things that I wasn't doing well in life and aren't very flattering. But I think that's more important than just showing the highlight reels in social media or in life, because how does that really help anybody?" "There really isn't any ceiling to what any of us can accomplish. It's all in our head what we can accomplish. And if we take no from other people and we listen to that, then it's going to stop us. But if you say to yourself, when people say no, it just means I have to go to a different door." "The people that quit in the middle, that don't get to the finish line. You can't quit in the middle. The hard part is the middle. You can't quit." USEFUL LINKS: Listen to Christine's 2021 episode with John: https://relationshipsandrevenue.libsyn.com/episode-047-christine-handy https://christinehandy.com/ https://www.rottentomatoes.com/m/hello_beautiful https://www.imdb.com/title/tt9018874/ https://www.linkedin.com/in/christine-handy-3056ba125/ https://www.instagram.com/christinehandy1/ https://www.facebook.com/christine.handy.2025 https://x.com/handychristine1 https://www.youtube.com/watch?v=fVw3xG426-c https://www.youtube.com/@christinehandy132 "Walk Beside Me" ( https://amzn.to/4xTvOdH ) CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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  Episode #334

  Episode 334 The Upper Hand with Dr. Abbie Maroño (Part 2)

  Sep 11, 202648 minS7

  John continues his conversation with Dr. Abbie Maroño. Dr. Abbie opens up about her difficult past and how she learned to keep moving forward even when things felt impossible. They also talk about the pressure to be perfect, why we should stop waiting until we feel completely ready, and how taking action can help us grow. Dr. Abbie also discusses her books, Work in Progress: The Road to Empowerment, The Journey Through Shame and The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering. About Dr. Abbie Maroño: Dr. Abbie Maroño is a keynote speaker, behavioral scientist, and author specializing in trust, influence, and nonverbal communication. She is known for challenging conventional thinking and translating complex behavioral science into practical insights that audiences can immediately understand and apply. Her interest in human behavior did not begin in a classroom. Growing up in an unstable and traumatic home, she learned early that no one was coming to save her. At 16, she faced a choice no child should have to make: continue down a path of addiction or fight for a different future. She chose the latter. That decision sparked a lifelong fascination with why people make the choices they do and how understanding human behavior can change the course of a life. ​Earning her PhD in Psychology, Dr Abbie became a Professor of Psychology at just 23 years old. She was later recognized by the U.S. Department of State for extraordinary ability in behavioral science and named one of Central Florida's 40 Under 40 by the Orlando Business Journal. She is the creator of The Upper Hand, a proprietary framework focused on trust, influence, communication, and decision-making. Dr Abbie has trained representatives from 29 U.S. federal agencies, including the U.S. Secret Service, FBI, and Department of Homeland Security, as well as senior leadership at INTERPOL. The U.S. Secret Service also recognized her contributions with an award for outstanding contribution to their forensic services. As a bestselling author, TEDx speaker, Forbes contributor, Court TV contributor, and media commentator, her work has been featured on BBC News, Fox News, WIRED, Reuters, Forbes Breaking News, Apple News, and many more outlets. She also provides expert witness services in matters involving behavioral analysis, nonverbal communication, and human behavior, including high-profile civil and criminal cases. Listen to this episode to learn more: [00:00] - Dr. Abbie's early life and trauma [02:28] - Learning to deal with trauma gives you powerful life skills [04:08] - The importance of struggle [07:43] - Letting go of perfectionism [10:25] - Ready vs prepared [12:13] - The Dr. Abbie Show and why she delayed it for so long [15:21] - Why Dr. Abbie chose behavioral psychology [20:29] - Leaving academia for the private sector [23:48] - Differences between British and American culture [26:51] - How Dr. Abbie's TEDx talk happened [28:11] - The story behind her book Work in Progress [33:12] - The time gap between Work in Progress and The Upper Hand [36:49] - How AI affected her love for writing [38:34] - The F6 Secrets of Relationships is coming out soon [41:24] - The five principles behind The Upper Hand [43:41] - What is nonverbal communication? [45:34] - The best way to connect with Dr. Abbie [46:25] - Wrap-up NOTABLE QUOTES: "Struggle is a gift because it helps create things in you that weren't there before." "We don't see the work people have done to be where they are. We just see how they front." "The skills needed to deal with trauma and deal with pain are incredible life skills, and they will serve you very, very well." "I'd never wish struggle on people, but I do think it is an important character-building thing to go through the struggle." "Done is good enough. People get it done, then you can adjust. Don't adjust before you do it." "The longer we delay, the longer we don't get what we want." "Time will pass anyway. We don't do things because of the time it will take. The time will pass anyway. And then when that time has passed, you look back and you think, 'If I had done that, then I would be in a much different place right now.' So you just have to start." "Be prepared as you can, but just start." "When you admit to, 'I don't know,' 'I'm not perfect,' or 'I made a mistake,' it makes you better, and it makes you more of an expert, and it makes people actually look up to you and relate to you more." USEFUL LINKS: https://www.abbiemarono.com/ https://www.linkedin.com/in/drabbiemarono/ https://www.instagram.com/doctorabbieofficial/ https://www.facebook.com/DrAbbieofficial TEDx Talk "How to Turn Your Personal Shame Into a Source of Strength" - https://youtu.be/ptvCTuct4GE?si=A8vpm6D5n9UfG0Td The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering - https://a.co/d/0ctZMkgv Work in Progress: The Road to Empowerment, The Journey Through Shame - https://a.co/d/04nYbXkh The Doctor Abbie Show - https://www.youtube.com/@TheDoctorAbbieShow CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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  Episode #333

  Episode 333 The Upper Hand with Dr. Abbie Maroño (Part 1)

  Sep 4, 202649 minS7

  John sits down with Dr. Abbie Maroño to discuss imposter syndrome, social media pressure, and finding your personal True North. Dr. Abbie shares her journey from becoming a professor at just 23 to working with organizations including the FBI and U.S. Secret Service. She also talks about her books, Work in Progress: The Road to Empowerment, The Journey Through Shame and The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering , and explains why being open about our mistakes can actually make us more relatable and trustworthy. About Dr. Abbie Maroño: Dr. Abbie Maroño is a keynote speaker, behavioral scientist, and author, specializing in trust, influence, and nonverbal communication. She is known for challenging conventional thinking and translating complex behavioral science into practical insights that audiences can immediately understand and apply. Her interest in human behavior did not begin in a classroom. Growing up in an unstable and traumatic home, she learned early that no one was coming to save her. At 16, she faced a choice no child should have to make: continue down a path of addiction or fight for a different future. She chose the latter. That decision sparked a lifelong fascination with why people make the choices they do and how understanding human behavior can change the course of a life. ​Earning her PhD in Psychology, Dr Abbie became a Professor of Psychology at just 23 years old. She was later recognized by the U.S. Department of State for extraordinary ability in behavioral science and named one of Central Florida's 40 Under 40 by the Orlando Business Journal. She is the creator of The Upper Hand, a proprietary framework focused on trust, influence, communication, and decision-making. Dr Abbie has trained representatives from 29 U.S. federal agencies, including the U.S. Secret Service, FBI, and Department of Homeland Security, as well as senior leadership at INTERPOL. The U.S. Secret Service also recognized her contributions with an award for outstanding contribution to their forensic services. As a bestselling author, TEDx speaker, Forbes contributor, Court TV contributor, and media commentator, her work has been featured on BBC News, Fox News, WIRED, Reuters, Forbes Breaking News, Apple News, and many more outlets. She also provides expert witness services in matters involving behavioral analysis, nonverbal communication, and human behavior, including high-profile civil and criminal cases. Listen to this episode to learn more: [00:00] - Intro [02:17] - Dr. Abbie's bio [03:23] - Two very different books [06:08] - The myth of having it all together [09:25] - We're trained to wear masks [10:11] - Social media's impossible standards [11:50] - Finding your True North [13:08] - Dr. Abbie's personal principles that keep her grounded [16:04] - Don't let praise or criticism define you [19:26] - Pain is a prerequisite for purpose [22:09] - When John realized that he needed to work on himself [26:04] - Growth isn't new year, new me [30:13] - High life is a lie [33:27] - Happiness vs Joy [35:27] - Finding purpose and joy takes discipline [38:43] - How difficult retirement can be for professional athletes [42:37] - Adversity is a gift only when it's healed [45:51] - Dr. Abbie's childhood and addiction NOTABLE QUOTES: "If people can't relate to you, they will stop listening." "There's just some things that nobody should know. People don't need to know every little detail about our lives." "We don't need to hide ourselves, but we don't need to overshare everything." "Each of us has to have a true north, something that we can hold on to, no matter what. So that when those voices get loud, it's like that we can find a way to at least quiet them down a little bit, and then refocus that true north, so that we can continue to head in the direction we need to be heading." "Let people show you who they are and decide if that's enough for you. Stop trying to convince people that you're worth enough and that you deserve to be in their life, and they deserve to be in yours. Just let people be who they are." "We need principles to ground us when the money is coming in, when the work is going well, when everybody's looking at you like you're the best. It's so easy to lose sight of yourself. Money comes and goes so fast, and fame and success come and go so fast. If you don't have something to ground you, you're gonna falter." "Always remember, you're never as good as they say you are, and you're never as sad as they say you are. You're somewhere in the middle." "You can have very little and be so much happier than someone with everything. It's how you live in your head that determines how peaceful your life is." "When you find your bubble of happiness, you build an impenetrable bubble. You don't let outside words come in. You don't let outside perspectives come in. You protect that little bubble of happiness." "Pain is a prerequisite for purpose. You have to go through it. You don't bypass it. You don't ignore it. You don't pretend it doesn't exist, and you don't numb it. You have to work through it. That's how you get to purpose." "If you don't understand how someone can treat another person like that, it's a blessing." "If you can find something that brings you joy, don't let the world tell you you need all this other stuff. You don't need all this other stuff. It's great to have, but you don't need it to feel complete, and you don't need it to feel at peace." USEFUL LINKS: https://www.abbiemarono.com/ https://www.linkedin.com/in/drabbiemarono/ https://www.instagram.com/doctorabbieofficial/ https://www.facebook.com/DrAbbieofficial TEDx Talk "How to Turn Your Personal Shame Into a Source of Strength" - https://youtu.be/ptvCTuct4GE?si=A8vpm6D5n9UfG0Td The Upper Hand: Mastering Persuasion and Getting What You Want with the Science of Social Engineering - https://a.co/d/0ctZMkgv Work in Progress: The Road to Empowerment, The Journey Through Shame - https://a.co/d/04nYbXkh The Doctor Abbie Show - https://www.youtube.com/@TheDoctorAbbieShow CONNECT WITH JOHN Website - https://iamjohnhulen.com LinkedIn - https://www.linkedin.com/in/johnhulen Instagram - https://www.instagram.com/johnhulen Facebook - https://www.facebook.com/johnhulen X - https://x.com/johnhulen YouTube - https://www.youtube.com/@iamjohnhulen EPISODE CREDITS Intro and Outro music provided by Jeff Scheetz - https://jeffscheetz.com/

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