Hosted by Accenture Song · 🇺🇸 US · EN · 96 episodes
Established thought leaders with verified media credentials.
A series of conversations with senior B2B leaders exploring how winning organizations are transforming customer growth in today's dynamic marketplace.Each episode blends practical guidance with innovative strategies to help you grow your most valuable customer relationships. Discover how unified strategies, empowered buyers, AI-driven insights, and retention-focused approaches can help you transform your customer growth.
Accenture Song hosts Reinvent B2B Customer Growth, a business show with 96 episodes published.
How do you turn a legacy brand into a modern customer growth engine? In this episode, Meta Karagianni talks with RQI Partners' SVP of Marketing, Russell Griffin, about aligning sales and marketing around the most critica
How do you drive growth when buying is more complex, AI is changing how customers research, and speed matters more than ever? In this episode, host Meta Karagianni talks with former Thomson Reuters CMO, David Carrel, abo
How do you move from "more campaigns" to a truly customer-led growth system? In this episode, Avanade Chief Growth Officer Ruth Rowan joins host Alisha Lyndon to share how she's aligning marketing, sales, partners and CX
What does it take to lead a marketing function at the center of data-driven transformation, AI disruption, and rapidly shifting buyer expectations? In this episode, Jennifer Jackson outlines how Actian is reshaping marke
What does it take to build a client-centric growth engine in an industry where marketing has long been seen as a support act? Harsha Chachadi shares how FM is rewriting the rules with ABM – one account at a time.
As B2B organizations navigate shifting markets and rising expectations, Emma Chatwin shares how Fujitsu's three-year transformation journey moved marketing from the sidelines to the front line of business growth.
How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to acti
What does it take to make client centricity more than a slogan? Margaret Franco, CMO, Duco, reveals how aligning product, sales, and marketing unlocks growth in today's demanding B2B landscape.
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
In this episode, Oli Hammans and Gabriella Sellers, Global ABM Leaders at EY, reveal how EY is scaling ABM by combining smart account prioritization, close client engagement, and cross-functional collaboration to drive g
In this episode of the Account-Based Marketing podcast, Mendeil Bailey reveals how Autodesk is transforming its marketing strategy by harnessing ABM to prioritize customer needs, maximize impact, and fuel long-term growt
In this episode of The Client-Centric CMO , Brian Jochum shares how Virtusa has transformed its marketing by leveraging customer insights, strategic focus, and innovative technologies to prioritize client needs.
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-cen
How do you evolve from product-push to client-first success? Lauren Sallata cuts through the rhetoric of client-centricity, revealing what it really takes to build powerful, profitable client relationships in today's com
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of profess
In this episode of The Client-Centric CMO , we explore how marketing leaders can redefine their role in driving strategic business growth, transforming marketing from a cost center to a value creator in today's dynamic B
In this episode of the Account-Based Marketing podcast, Reshma Rahi , Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growt
*This episode was recorded in November 2024, prior to the launch of the generative AI model, Amazon Nova. Ralph Hengstenberg, Director of Industry Marketing, shares AWS's blueprint for fusing creativity, diversity, and i
In this bonus episode, we explore the evolution of ABM, drawing on insights from MomentumABM's Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
In our latest episode, we discover how MomentumABM's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Ac
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Reinvent B2B Customer Growth is hosted by Accenture Song. The show is categorised under business (management) and has published 96 episodes.
Reinvent B2B Customer Growth has published 96 episodes.
Reinvent B2B Customer Growth regularly covers business, management, marketing. It sits in the business category, with a management focus.
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Episodes of Reinvent B2B Customer Growth average 33 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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