
Episode #27
Every Label Said No... Then His Song Blew Up
Armand Joubert opens up about The Voice SA, rejection from record labels, breaking into Afrikaans music and the hate that comes with refusing to hide who you are. Before becoming one of Afrikaans pop's most unapologetic performers, Armand was rejected by Idols, reached the Top 32 of The Voice SA and spent years chasing an international music career. Then, after playing a show to around 15 people, one conversation pushed him back towards Afrikaans music. But visibility has come at a cost. Armand speaks candidly with Jennis and JC about homophobia in the Afrikaans entertainment industry, receiving death threats, queer representation, social media hate, the danger of becoming addicted to negative attention and why he no longer believes he needs to fit into spaces that don't want him. A candid conversation about music, identity, rejection, representation and creating your own lane. Own the Fame Learn from the F@ck Ups Keep Fixing It






