
Rebel Rising with Grace Lancer
6 Years of Business Failures + Flops. LEARN FROM ME.
In this episode, Grace shares the mistakes that shaped her business over six years, from desperation pricing and choosing the wrong niche to comparing herself with competitors and skipping ongoing market research. This candid episode explores how personal healing and self-belief can influence business, and why selling outcomes matters more than explaining your process. Grace also talks through a challenge she’s navigating in real time. Her goal is to help listeners avoid months of trial and error, and costly business mistakes. In this episode: Why Grace believes business success is connected to personal healing, emotional regulation, and self-belief. How one “I can’t afford that” response led her to slash a three-month package from £2,500 to £699. Why pricing based on assumptions about a prospect’s budget can backfire. How underpricing can create resentment and attract clients who may not be the right fit. Why new business owners may not be the best audience for high-ticket offers. The difference between selling your process and selling the transformation clients want. Why copying competitors can lead to offers that don’t suit your strengths or energy. How regular market research can reveal changes in your ideal clients’ needs and language. What Grace learned from investing over £50,000 in business support. Why her email list serves some offers better than her high-ticket content-writing retainers. Chapters: 00:00: Introducing the episode’s failures, flops, and lessons01:10: Why Grace shares her business challenges openly03:05: The connection between healing and business04:27: Sharing mistakes to save time and money04:56: Flop #1: Desperation pricing06:43: The first sales call and dropping her rates08:08: Why you can’t guess what a prospect can afford09:07: The prospect meeting that prompted another rate drop10:23: How underpricing can lead to resentment and poor-fit clients11:20: Flop #2: The early-stage niche trap12:17: Choosing a market with the budget and readiness to invest14:04: Flop #3: Selling the mechanism instead of the outcome15:16: Flop #4: Comparing yourself to competitors16:31: Why copying someone else’s strategy can drain your energy16:57: Flop #5: Assuming you already know your ideal client17:54: Why ongoing market research matters18:43: Flop #6: Not investing in the support you need20:03: The email-list challenge21:53: Matching your marketing channel to the offer22:51: Grace invites listeners to share their biggest business mistake Connect with me: LinkedIn: https://www.linkedin.com/in/gracelancer Instagram: https://www.instagram.com/gracelancercoaching Download my free 18 minute LinkedIn training: https://www.gracelancer.com/freelinkedintraining


