Welcome to the Real is Rare Podcast , where we pull back the curtain on the world of supplements, business, and entrepreneurship. Hosted by the founders of Simpson Labs—a trusted leader in supplement manufacturing—this show brings you candid conversations with customers, friends, and fellow business owners. Each episode dives into the real stories behind the industry: how today’s leaders got started, the challenges they faced, and the lessons they learned along the way. From the triumphs to the trials, our guests share insights that inspire, educate, and connect anyone passionate about building something great. Whether you’re an entrepreneur or just curious about what it takes to succeed in this fast-growing industry, the Real is Rare Podcast gives you a front-row seat to the journeys shaping the future of sports nutrition and health + wellness.
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Contact path
Verified email
Booking probability
28%
Guest openness
Selective
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Signup to Generate a PitchWelcome to the Real is Rare Podcast, where we pull back the curtain on the world of supplements, business, and entrepreneurship. Hosted by the founders of Simpson Labs, a trusted leader in supplement manufacturing, this show brings you candid conversations with customers, friends, and fellow business owners.
Recent episodes include "REAL IS RARE EP 10 - Darren and Lucas with Psycho Pharma" (13 July 2026, 50 minutes), "REAL IS RARE EP 9 - Chris Wagner and Austin Holt with MacroCap Labs" (12 May 2026, 36 minutes), and "REAL IS RARE EP 8 - Doug Miller and Dave Rynecki with Core Nutritionals + more" (28 April 2026, 42 minutes).
REAL IS RARE publishes roughly monthly, with episodes averaging 55 minutes across 11 episodes.
Booking probability for REAL IS RARE is 28%, and the host is rated Selective on guests. REAL IS RARE requires a Pod Score of 80 or higher. REAL IS RARE's contact route on record: verified email.
The strongest fits for REAL IS RARE are Pharmaceuticals. REAL IS RARE has a business audience.
REAL IS RARE is a business podcast with 11 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #10
Building a successful supplement brand isn't just about creating great product; it's about building the right systems, making the right partnerships, and knowing when to let go so you can grow. In this episode of Real...
Episode #9
<p>What does it take to build one of the fastest-growing beverage manufacturers in the country? In this episode of the Real is Rare podcast, the guys sit down with the team behind MacroCap Labs—the company helping power...
Episode #8
<p>REAL IS RARE is back with another BANGER! On this episode, the team sits down with Doug Miller and Dave Rynecki, the powerhouse minds behind the brands Core Nutritionals, Unmatched, Merica Labz + more, for an inside...
Episode #7
<p>On this episode of Real is Rare, Eric sits down with actor and Become Nutrition founder Jeff Logan for a high-energy conversation about building a supplement brand with real purpose, real quality, and real results...
Episode #6
<p>Richard and Ken Montes from NuLiv Science join the show to peel back the curtain on the real business of supplements — from the show floor at LA Fit Expo to the factory floor and all the chaos in between. The crew...
Episode #5
<p>This episode comes in swinging! Darren and Eric from <b>Psycho Pharma</b> sit down for a raw, no-filter conversation about building a fan-favorite supplement brand the hard way — loud ideas, heavy testing, and...
Episode #4
<p>This episode is a masterclass in modern supplement innovation. Dustin Elliott, Chief Branding Officer at NNB Nutrition, joins the show to break down what actually matters right now—next-gen ingredient tech, real...
Episode #3
<p>This episode is MUST LISTEN as Eric and Don dive into the origin and success of RTD + supplement giants LIFEAID. Founders Orion and Aaron share their individual stories of humble beginnings, the darkest times of...
Episode #2
<p>Listen in as Eric and Jesse, our VP of Operations, sit down with Michael Alfaro from Masterfoods Lab - A contract manufacturer and food development company that creates "better-for-you" functional snacks for emerging...
Episode #1
<p>Who better to have as our first official guest on Real is Rare than the one and only, Tom Reilly! Listen in as Tom takes you through his origin in the industry, discusses the trials and tribulations of VMI and how he...
Recent guests on REAL IS RARE. Study who booked and why before you pitch.
Director of Data Solutions, U.S. Army Parachute Team, Golden Knights
Associate Teaching Professor & Mechanical Engineering Technology Program Coordinator, Apple Creek Police Department
Co-Founder and President, Life Aid Beverage Company
co-founder, president, partner, Thoroughbred Breeders Australia and Aushorse
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